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ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Get the Best Customer Service on Social Media

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There has been a dramatic shift in the way consumers are communicating customer service needs in the last three years. Traditionally, customer service has been conduct via phone and email. Now, consumers are using social media channels to shout their problems from the rooftops and demand quick solutions. These social channels have become very noisy… Read more >>

You Done Good, Kid.

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Don’t worry, my eye twitched just as much when I wrote the title as yours when you read it. Before I’m sacrificed to the grammar gods, let me explain a little further. At Stone Ward, our leadership is all about encouraging hard work. Going the extra mile is a common thing around here, and people… Read more >>

The Value of Intrapreneurship

Working with Max Farrell of Create Reason to bring ideas to pitches at our Creation Jam session.
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Apply the lean startup model, think like a business owner, move fast and break things — these are directives that entrepreneurs are hearing and embracing as they start their new businesses. But they are also principles that are being applied by established businesses as technology rapidly changes and every person in a company has the… Read more >>

Decision-Making From the Inside Out

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Decisions. Decisions. Decisions. How do you think the best executives make decisions? Well, forget what you think you know. Recent studies from the world of neuroimaging are revealing what is really going on inside the brain when people are working, being creative and making decisions. These discoveries can help us learn how to best motivate… Read more >>

Studio Visit: Artist Neal Harrington

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Last year, at an art exhibit, I was stopped dead in my tracks by a giant, snarling, powerful bull. But it wasn’t really a bull, it was the Greek god Zeus who had disguised himself as a bull. But it wasn’t really Zeus, it was an 8-foot tall woodcut print created by artist Neal Harrington. I’ve… Read more >>

Building Good Builds Business

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As a consumer, it’s easy to feel bombarded with advertising messages. Advertisers’ tactics to reach consumers become more and more outrageous each year. I believe advertising is a delicately balanced mixture between art and science that delivers the appropriate messages to the right target. But I also have old school, conservative views that simple good… Read more >>

How To Nail A Great Blog Post

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I’ve been sitting here for two weeks struggling to come up with an off-the-wall, unique topic for the blog that would be a hit with all audiences. I’ve written, re-written, and then thrown away about five separate blog posts because nothing ever connected with me like I thought it would when I originally sat out… Read more >>

We Could All Use A Little More Good News

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I’ll confess it, I’m a news junkie. I watch, read and consume all types of news. A quick online search of others who share the same obsession turns up an abundance of apps, websites, Twitter handles, Facebook users and hashtags. But I’m feeling a little overwhelmed these days with the heaviness of news, and perhaps… Read more >>

A/B Testing Removes the Guesswork

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One of the most useful applications of measuring analytics online is the ability to iterate – or change – your site’s design, structure and content in ways that lead directly to your goals. If you want your customers to complete an action (buy a product, fill out a form, request more information) then you ignore… Read more >>

When the Clothes Overshadow the Message

Image source: Hollywood Reporter
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The President broke from his traditional gray clothing palate during a news conference yesterday. He talked about matters of national and international importance.  But, the message he shared was somewhat overshadowed by the tan suit he wore during the presser.  The most seasoned political journalists and social media have suddenly become fashion critics over the… Read more >>