Branded content is a form of advertising media, many times video, that blurs the lines between advertising and entertainment. It is essentially a fusion of the two distributed as entertainment content. Branded content is generally funded entirely by a brand or corporation. The term branded content really took hold as a new marketing technique in… Read more >>
The NCAA recently ruled that no hashtags could be shown on the playing areas of college sports games. In this video blog post, Emily and I talk about what that means and the marketing implications for universities. In our discussion we use the Michigan #GOBLUE initiative that generated massive numbers of tweets and LSU’s stellar… Watch now >>
Zaxby’s Restaurants announced a program Wednesday, May 08 declaring itself as “The Official Chicken of College Sports” in a deal brokered by IMG College. The program includes partnerships with 25 collegiate properties across the chains 13 state footprint. The program includes radio, online and in-venue inventory at each of the partnering schools for football and… Read more >>
In my former life as a dolly grip, crane operator and camera technician in the motion picture business I gained an appreciation for innovative and unique camera shots to assist in telling a story. Now, I am always on the lookout for the latest and greatest tools that can add to a commercial production… Read more >>
Many brands and marketers are struggling right now with how to reach their target consumers through the mobile devices they keep within four feet of themselves 24-hours a day and are staring at constantly. “Mobile is arguably the closest you can get to the consumer. There is no other device that is as personal (everybody has their own phone),… Read more >>
Today Emily and I talked about Evian’s latest follow up to its Guinness World Record-setting video (“Roller Babies,” see below) with “Baby and Me.” The latest Evian spot, “Baby and Me.” The original “Roller Babies” video. The making of “Roller Babies.”
Many of us–at least those that still have cable subscriptions–have become accustomed to recording our favorite television shows then watching them at our convenience and fast forwarding through all those expensive commercials that brands and agencies produce. Though, 41% of Americans never end up watching their recorded content. But the community-building nature of social television… Read more >>
Each month at Stone Ward, we get together to share and discuss some interesting digital marketing efforts that we have seen recently. Here is April’s presentation: Stone Ward Creative Digital Comm April 13 from Emily Reeves
This week I had the pleasure of presenting to the National Baptist Communicators Conference about branding an organization and how to communicate that brand through content distribution. You can view the presentation below: Stone Ward Branding Presentation with Millie Ward from Emily Reeves
Here at Stone Ward, we’ve tried a lot of different approaches to creating websites and making content manageable. Our strategy for web development is to have developers spend time doing what they’re good at, and to empower clients and accounts team members with effective tools to do the day to day content management on sites…. Read more >>
Just as a teacher requires textbooks, extra pencils and comfortable shoes, you’ll find that a community manager requires certain tangible items to do their job efficiently, comfortably and successfully as well. Going on two years in the “social biz,” I’ve found the below list of items crucial to being a good community manager. The Right… Read more >>
We’ve all heard about how New York’s Mayor Bloomberg learned to code last year. Some people think that every student should have the chance to learn how to code. But, what does this mean to ad agencies? Let’s see what it looks like right now at Stone Ward. Here’s a breakdown of our staff’s coding… Read more >>
For decades the stories of famous Arkansas entrepreneurs have been part of American business history. Sam Walton, founder of Wal-Mart, and reinventor of retail as the world knew it. Don Tyson, founder of Tyson, Inc., the largest provider of protein to the world. Jack and Witt Stephens, founders of what eventually became the largest off… Read more >>
This is part of a monthly meeting series with Stone Ward brand management to talk about integrating digital to overall communications planning. In this April meeting we talked about recent news from social channels, digital advertising opportunities and general ways we can leverage social better. Stone Ward Brand Management Meeting April Latest Tech News You Should… Read more >>
Today, electronic communication is constantly evolving, and with an increased number of options on how to communicate, having good business etiquette communication skills is now more important than ever. Even when we are communicating in short “blurbs” and texts in most cases, the basics of consideration and respect still hold true, just as it would… Read more >>
Just like Cody ‘s post said about Vine, there’s just no describing it. After browsing some of the randomness posted by other Vine users, I decided to give it a go. I call it “Ode to getting away from your desk from time to time.”