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ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Content Marketing for Broadcasters

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This morning I was pleased to present at the annual Arkansas Broadcasters Association conference. My topic this year was “Content Marketing for Broadcasters.” Content marketing is a trend that we’ve talked about with brands and encouraged brands to act as publishers. But what about publishers that should start acting more like brands? The content that… Read more >>

One Step Back; Two Steps Forward

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During the summer months around our place, it’s common to see at least one or two empty chairs each week. From tropical locations to european dream vacations, the Stone Ward family is exploring and enjoying every corner of the earth…and making everyone jealous with their Facebook updates. It was during a recent “staycation” that I… Read more >>

Camp Reality, Week 1

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When I told my parents that I accepted a position as an intern in Stone Ward’s Camp Reality program this summer, to say that they were less than thrilled would be an understatement. While my parents support me in everything I do, they had the typical parental concerns. Especially considering I had just graduated from… Read more >>

Know When To Quit. (It’s not such a bad thing and you should do it more often)

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A quitter never wins, and a winner never quits. This is impossible to argue with, right? Winners press on, winners keep going long after others have given up, these are the people we admire. Athletes, entrepreneurs, scientists, the only way to achieve something monumental is to plow ahead and make things happen! Just like every… Read more >>

PR Lesson: How to Apologize

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Any public relations counselor and crisis communicator would do well to watch actor Jonah Hill’s apology on “The Tonight Show” last night.  If you haven’t seen it, Hill appeared on the show to promote his upcoming movie.  Rather than launch into his famously funny (to some) banter, he asked host Jimmy Fallon if he could… Read more >>

Frank Talk, Spirited Debate, Laughter and Love. Now That’s a Thriving Creative Culture.

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Ed Catmull, President of Pixar and Walt Disney Animation, has written a new book entitled “Creativity, Inc.” I love it for two reasons. It’s like a behind-the-scenes tour of my favorite Pixar movies– Toy Story, Cars, and Monsters University.  And it’s a compelling, how-to guide for building a successful creative company. (Note: Pixar Studios has… Read more >>

NFL Draft/Hype or Help

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It’s that time of year where all football fans are having withdrawals from the season, and are looking for one last scrape of the bucket of football. Cue the NFL Draft. The fans of each NFL city are at the edge of their seats waiting for the next draft pick. These draft picks are the… Read more >>

Why Good PR is a Friendship in the Making

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I’m big on cultivating friendships.  It’s something I learned from my Mom who, in her eighth decade, still stays in touch with friends from elementary school.  My high school and college classmates, both women and men, are all good at staying in touch and were that way long before the advent of social media.  In… Read more >>

How To Make The Most Of An Internship

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A quality internship at a place that appreciates what one can offer is an invaluable experience. It can quite literally set you apart from other applicants when it comes time to start looking for a job in your chosen field. So if you landed one, what now? Be humble. You may have gotten your internship… Read more >>

C2E2: One Marketer’s Dream Come True

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Last weekend I ventured into uncharted territory. I attended the annual Chicago Comic and Entertainment Expo (C2E2) held at Chicago’s own McCormick Place Convention Center. Commonly referred to as “Comic Con” by its very passionate and devoted fan base, the best way to describe C2E2 is by the vast amount of people who take part… Read more >>

Web Design Tools of the Future

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The web design world has been dominated by Photoshop for years. Photoshop is a great tool, but it’s too much for web design. New tools have emerged in the last few years that focus on design for the web. Let’s take a look at a few of these tools. Sketch Sketch is a powerful vector… Read more >>

Arkansas State Head Coach Auction A Massive Marketing Success (For Beyond Games)

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Nick Bhardwaj is a 25 year-old entrepreneur and CEO of a gaming app company located in Silicon Valley. He’s a San Diego State drop out, and if his Twitter posts are any indication, an all-around nice guy. He’s also the new (if temporary) head coach for A-State Red Wolves football. Bhardwaj sees his new position… Read more >>