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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Building Good Builds Business

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As a consumer, it’s easy to feel bombarded with advertising messages. Advertisers’ tactics to reach consumers become more and more outrageous each year. I believe advertising is a delicately balanced mixture between art and science that delivers the appropriate messages to the right target. But I also have old school, conservative views that simple good… Read more >>

How To Nail A Great Blog Post

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I’ve been sitting here for two weeks struggling to come up with an off-the-wall, unique topic for the blog that would be a hit with all audiences. I’ve written, re-written, and then thrown away about five separate blog posts because nothing ever connected with me like I thought it would when I originally sat out… Read more >>

We Could All Use A Little More Good News

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I’ll confess it, I’m a news junkie. I watch, read and consume all types of news. A quick online search of others who share the same obsession turns up an abundance of apps, websites, Twitter handles, Facebook users and hashtags. But I’m feeling a little overwhelmed these days with the heaviness of news, and perhaps… Read more >>

A/B Testing Removes the Guesswork

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One of the most useful applications of measuring analytics online is the ability to iterate – or change – your site’s design, structure and content in ways that lead directly to your goals. If you want your customers to complete an action (buy a product, fill out a form, request more information) then you ignore… Read more >>

When the Clothes Overshadow the Message

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The President broke from his traditional gray clothing palate during a news conference yesterday. He talked about matters of national and international importance.  But, the message he shared was somewhat overshadowed by the tan suit he wore during the presser.  The most seasoned political journalists and social media have suddenly become fashion critics over the… Read more >>

Content Marketing: At-A-Glance

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Content marketing is a major topic of conversation at our agency and with our clients. Brands are investing significant resources to essentially become online publishers and the resource for all things related to their business, products and services. The content marketing conversation about how to do it, who does it, how do people find it… Read more >>

Content Marketing for Broadcasters

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This morning I was pleased to present at the annual Arkansas Broadcasters Association conference. My topic this year was “Content Marketing for Broadcasters.” Content marketing is a trend that we’ve talked about with brands and encouraged brands to act as publishers. But what about publishers that should start acting more like brands? The content that… Read more >>

One Step Back; Two Steps Forward

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During the summer months around our place, it’s common to see at least one or two empty chairs each week. From tropical locations to european dream vacations, the Stone Ward family is exploring and enjoying every corner of the earth…and making everyone jealous with their Facebook updates. It was during a recent “staycation” that I… Read more >>

Camp Reality, Week 1

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When I told my parents that I accepted a position as an intern in Stone Ward’s Camp Reality program this summer, to say that they were less than thrilled would be an understatement. While my parents support me in everything I do, they had the typical parental concerns. Especially considering I had just graduated from… Read more >>