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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

SXSW 2015: Innovation Propaganda

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It’s been an amazing week here at SXSW, inspiration on every corner. I’ll leave you with some fun visuals from the presenter of one of my last sessions, Hugh McLeod, Creative Director of GapingVoid. One of Hugh’s talents is brining the entrepreneurial experience to life through art. He sees his mission at helping people understand… Read more >>

SXSW 2015: Making a Documentary of Your Daily Work

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Pixar has their own in-house documentary film and photography team. They spend their days moving through the Pixar organization taking video, conducting interviews and shooting photos. In meetings, at meals, through the hallways. This is a permanent, on staff team. The goal of this team is to have the content to put together an behind-the-scenes… Read more >>

SXSW 2015: The Rise of the GIF, the Strategy of BuzzFeed

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Before giving you a recap of two of the sessions I attended today, I wanted everyone to see the real SXSW experience: standing  in line. See anyone you know?   Behind the GIF: The Future of Online Visual Culture This was a panel discussion featuring the heads of giphy.com and imgur.com, two online curators of GIFs; short, silent… Read more >>

Social Media Monday: Meerkat

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Every year, a slew of new apps are “born” at SXSWi. Some will fail miserably, but there are always one or two that hit a chord with users immediately when they bring something new and interesting to the table. This year, it’s no surprise that one of the early stand-out apps is Meerkat. The concept… Read more >>

SXSW 2015: Drones, Crazy Helmets & Stilts

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SXSW can be overwhelming. With more than 20 different options every single hour, for every session you get into, you’re bummed about the other ones what you’re missing! But I digress, here a few of the sessions I attended today: Gaming the Hospital for High-Quality Patient Care This was a panel about how to get… Read more >>

SXSW Day 2 Highlights (Video)

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  Kyle and I have survived the second day of South by Southwest 2015. We share our key highlights from today in the video below. Stone Ward at SXSW 2015, Day 2 Highlights from Stone Ward on Vimeo.

SXSW Day 1 Highlights (Video)

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Kyle Floyd and I are camped out at South by Southwest for the next week to learn all about interactive trends and technologies. Friday was the first day of the conference and we have some quick highlights for you in the video below. Stone Ward at SXSW 2015, Day 1 Highlights from Stone Ward on… Watch now >>

SXSW, Day 1: MLS and Sir Charles

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Soccer is the fastest-growing sport in America, and millennials are a large part of that growth. “The In-Stadium Fan Experience in MLS” was a panel discussion featuring 3 MLS owners who are using technology and fan-engagement practices to cultivate and grow this type of audience. Some highlights below: Adrian Hanauer – Seattle Sounders The key market… Read more >>

A Good Idea Doesn’t Care Who Had It

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Good ideas are the unicorns of advertising. There’s no science to the best idea. They’re usually a mix of creativity (duh), an understanding of the brand, fertile ground for brainstorming and sheer luck. At Stone Ward, we believe that a good idea doesn’t care who had it. When a team comes together, each member’s job is… Read more >>