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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

The Case For SEO


Websites compete for attention and placement in the search engines and those with the knowledge and experience to improve their websites’ rankings will receive the benefits of increased traffic and visibility. Search engine optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on… Read more >>

To Test Creative Or Not?


Within the walls of an advertising agency, the line between those who support focus group research of advertising and those who do not is very defined. You are on one side or the other, there is no “maybe.” Those who are “for” creative testing say:  “We are not our target audience. We need to hear… Read more >>

How I Chose My First DSLR Camera


I have this strange obsession with cameras: I love them and think I need one of everything. But I am not a photographer. I just love taking pictures and have become the “historian” for family and friend events: everyone knows I will take a ton of pictures to document all our experiences. I also have… Read more >>