Keep in touch

CURATORS

ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

A Good Idea Doesn’t Care Who Had It

teamwork
by

Good ideas are the unicorns of advertising. There’s no science to the best idea. They’re usually a mix of creativity (duh), an understanding of the brand, fertile ground for brainstorming and sheer luck. At Stone Ward, we believe that a good idea doesn’t care who had it. When a team comes together, each member’s job is… Read more >>

The Fun Part: The Making of a TV Spot

10690219_10101448026265757_1359863395820130806_n
by

Everybody likes making television commercials. In advertising circles, the process of making a TV spot is often referred to as “the fun part.” Once I reveal my occupation to someone I’ve recently met, I’m nearly always asked, “What’s it like to make a TV commercial?” Nobody ever asks me about online banner ads or direct… Read more >>

Managing Project Management

poor_project_management
by

It’s a New Year, and for project managers this means client’s schedules have started fresh. Long hours, gallons of coffee and post-it notes lining your desk leave you thinking, “there has to be a better way!” A few simple changes in your daily routine can have you sitting back and breathing easier…at least long enough… Read more >>

Find A Better Way

idea-2
by

Henry Wadsworth Longfellow once wrote “The heights by great men reached and kept were not attained by sudden flight, but they, while their companions slept, were toiling upward in the night.” One of Stone Ward’s guiding principles is to “find a better way.” The goal is not perfectionism, but rather improvement. And I think we’d… Read more >>

Four Best PR Campaigns of 2014

lucy-pr
by

Before we kick off the New Year with new campaigns and ideas, let’s take a moment to appreciate a few of my favorite PR efforts of 2014. 4. Must love dogs: Maybe it’s because I’m a dog lover or maybe it’s because this is brilliant, but the Match.com bark-eting campaign is pure genius. (See what… Read more >>

Resolving To Evolve Resolutions

2011-year-resolution-400x400
by

The New Year of 2015 is full of possibilities, opportunities and, most likely, some challenges. Planning for what lies ahead can be purposeful and productive…reading articles by experts about resolutions, reviewing magazines and checking Pinterest posts for “organizing” tips, tidying up home and office (And, for those of you who’ve seen the office stacks, you… Read more >>