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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Stone Ward Knowledge Base: April 2016

Stone Ward Knowledge Base
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As a full-service advertising agency, Stone Ward understands that helping brands succeed involves continuous learning across every discipline. In fact, one of our founding principles is to “Always be a student.” The Stone Ward Knowledge Base is a collection of the smartest, most useful content we’ve discovered in the last 30 days. We hope this… Read more >>

Skilled Trades: A Different Path to Success

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“The ability to make things is fundamental to the ability to innovate things over the long term.” – Willy Smith, Harvard Business School and co-author of Producing Prosperity: Why America Needs a Manufacturing Renaissance Manufacturers in the U.S. are the most productive in the world. But a retiring Baby Boomer generation and misconceptions about skilled… Read more >>

Social Success Just One Micro-Moment Away

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If you were to conduct a Google search for “2016 social media predictions,” you would see slight differences of opinion from source to source. However, there’s one trend with which everyone agrees: video will continue to dominate the social space in 2016 and beyond. According to Facebook: In just one year (2014-2015), the number of… Read more >>

SXSW Day 2 Highlights (Video)

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  Kyle and I have survived the second day of South by Southwest 2015. We share our key highlights from today in the video below. Stone Ward at SXSW 2015, Day 2 Highlights from Stone Ward on Vimeo.

SXSW Day 1 Highlights (Video)

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Kyle Floyd and I are camped out at South by Southwest for the next week to learn all about interactive trends and technologies. Friday was the first day of the conference and we have some quick highlights for you in the video below. Stone Ward at SXSW 2015, Day 1 Highlights from Stone Ward on… Watch now >>

Ads Of The Absurd

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You have to do what you can in the advertising industry to make your idea or commercial standout. Now with content curators like YouTube and Vine, there are millions of videos out there begging for your attention. A new trend in commercials is to see which campaigns can be the most absurd, the most outlandish,… Read more >>

Experiments From The Brains At Google

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While at SXSW 2012, I reported on some digital innovations that Google had been working on with their Chrome Experiments and Art, Copy & Code platforms. Alot of interesting things have been happening on those platforms since then that brands and marketers should be paying attention to. Here are just two of many, many cool… Read more >>

No Hashtags on the Field

Source: @UMichFootball
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The NCAA recently ruled that no hashtags could be shown on the playing areas of college sports games. In this video blog post, Emily and I talk about what that means and the marketing implications for universities. In our discussion we use the Michigan #GOBLUE initiative that generated massive numbers of tweets and LSU’s stellar… Watch now >>

Ad Viewers Love Babies

Image source: Evian Babies Facebook Page
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Today Emily and I talked about Evian’s latest follow up to its Guinness World Record-setting video (“Roller Babies,” see below) with “Baby and Me.” The latest Evian spot, “Baby and Me.” The original “Roller Babies” video. The making of “Roller Babies.”