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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Stone Ward Knowledge Base: April 2016

Stone Ward Knowledge Base
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As a full-service advertising agency, Stone Ward understands that helping brands succeed involves continuous learning across every discipline. In fact, one of our founding principles is to “Always be a student.” The Stone Ward Knowledge Base is a collection of the smartest, most useful content we’ve discovered in the last 30 days. We hope this… Read more >>

Social Success Just One Micro-Moment Away

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If you were to conduct a Google search for “2016 social media predictions,” you would see slight differences of opinion from source to source. However, there’s one trend with which everyone agrees: video will continue to dominate the social space in 2016 and beyond. According to Facebook: In just one year (2014-2015), the number of… Read more >>

The latest Google web tools & more

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Recently, Google rolled out a new dashboard for Webmaster tools. This new dashboard makes the entire toolbox more accessible for beginners with the same tricks and whistles for those seasoned users. Along with the new layout, they introduced Webmaster Troubleshooter which provides more clarity on those terms and issues you may see in the dashboard…. Read more >>

How I Chose My First DSLR Camera

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I have this strange obsession with cameras: I love them and think I need one of everything. But I am not a photographer. I just love taking pictures and have become the “historian” for family and friend events: everyone knows I will take a ton of pictures to document all our experiences. I also have… Read more >>

Digital Playbook: Drupal

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We’re starting a new series on the blog called Digital Playbook. This series will highlight tools and methods we use for our digital projects. We’ll be covering topics about development, content marketing, social and more. Let’s start the series by highlighting the Drupal Content Management System (CMS). At Stone Ward, we approach digital projects with… Read more >>

A Simple Guide to Parallax Scrolling in Web Design

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In the last couple of years, parallax scrolling emerged from the shadows, and took over the world wide web. Parallax scrolling allows the background to move with a different speed than the foreground. This visual effect originated from 2D side scrolling video games, where it conveyed a false sense of depth and momentum, as the… Read more >>

Easily Update Your Website with a Content Management System

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More and more, we find the clients for which we design websites want as much control as possible after launch. Enter the “CMS” or content management system. There are a number of systems that can be used, each with their advantages and disadvantages. In most cases, Stone Ward prefers to use the Drupal platform, because:… Read more >>

SXSW 2015: Key Takeaways

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The South by Southwest Interactive Conference and Festival has come to an end. Five days of discussions, predictions, technology launches and workshops have concluded. With the number of sessions and diversity of topics covered, it is impossible to know everything from the conference. However, based on the sessions and conversations I attended, the top takeaways… Read more >>

SXSW 2015: Drones, Crazy Helmets & Stilts

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SXSW can be overwhelming. With more than 20 different options every single hour, for every session you get into, you’re bummed about the other ones what you’re missing! But I digress, here a few of the sessions I attended today: Gaming the Hospital for High-Quality Patient Care This was a panel about how to get… Read more >>