Here at Stone Ward, we’ve tried a lot of different approaches to creating websites and making content manageable. Our strategy for web development is to have developers spend time doing what they’re good at, and to empower clients and accounts team members with effective tools to do the day to day content management on sites…. Read more >>
We’ve all heard about how New York’s Mayor Bloomberg learned to code last year. Some people think that every student should have the chance to learn how to code. But, what does this mean to ad agencies? Let’s see what it looks like right now at Stone Ward. Here’s a breakdown of our staff’s coding… Read more >>
For decades the stories of famous Arkansas entrepreneurs have been part of American business history. Sam Walton, founder of Wal-Mart, and reinventor of retail as the world knew it. Don Tyson, founder of Tyson, Inc., the largest provider of protein to the world. Jack and Witt Stephens, founders of what eventually became the largest off… Read more >>
Just like Cody ‘s post said about Vine, there’s just no describing it. After browsing some of the randomness posted by other Vine users, I decided to give it a go. I call it “Ode to getting away from your desk from time to time.”
The Millennial population is 80 million strong and comprise about a quarter of the U.S. population. By 2030, projections are that millennials will outnumber baby boomers. This makes that Millennial population extremely important to marketers and capturing their hearts and loyalty now. And to capture the Millennials, we will have to work through their mobile… Read more >>
This is part of a monthly meeting series with Stone Ward brand management to talk about integrating digital to overall communications planning. In this March meeting we talked about brainstorming technology first, based on a session that I listened to at SXSW 2013.
SXSW is an annual Music, Film and Interactive festival, but in recent years it has become most well-known for the interactive aspect of it as technology is increasingly present in our lives and some major start-ups have gotten their launch at the festival. Twitter famously got its start at the 2007 festival and Foursquare at the… Read more >>
Kyle and I give a quick recap of our key takeaways from the fifth day of South by Southwest Interactive 2013.
So far at SXSW it’s difficult to say which line was longer: the line to see former Vice President Al Gore’s keynote or the line to have your picture taken with Grumpy Cat. I did not stand in Grumpy Cat’s line, but lots of people did, and I think it’s safe to say that Grumpy… Read more >>
In a technology conference as vast and cutting-edge as SXSW, it’s easy to become overwhelmed by the sheer amount of learning and technology and opportunities that surround you. And agencies like ours are working daily to keep up to date with today’s software and tomorrow’s next innovation. Even personally, many of us have divided our… Read more >>
Kyle and I give a quick recap of our key takeaways from the third day of South by Southwest Interactive 2013.
Making a good app is not an easy or cheap or particularly fast process. While this is not what clients want to hear, in the long run, it’s the right thing to do to make sure the app you’ve invested in is a useful tool for your customers instead of a brochure of your services…. Read more >>
Kyle and I give a quick recap of our key takeaways from the first day of South by Southwest Interactive 2013.
There is a 3M Lounge here at the convention center where they are showing off all sorts of innovations like their 3M interactive presenter, 3M Touch interactive table, tiny mobile projectors, and the super-popular giant Post-It Notes, which Emily Reeves and I discovered make awesome umbrellas and conversation-starters. Because it wasn’t supposed to rain today,… Read more >>
Lately I’ve been witness to a new lil somethin’ on the internets. I probably don’t use Twitter like everyone else in my industry does; I like to follow my friends, sports parody accounts and Kate Upton. Kate Upton gets full credit for introducing me to a new toy called VINE. Imagine if you had less than… Read more >>
Why prototype? Traditional web design techniques can be used for mobile development. Wireframes are still valuable tools for allocating screen real estate and quickly playing with workflow in the initial conception phase. But once you get down to making your app look and feel the way it will on delivery, desktop tools and traditional techniques… Read more >>