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SXSW 2014 Wrap Up

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South by Southwest is the annual conference when 50,000 people descend into Austin, Texas for the latest technology, film and music trends. The five day technology part of the festival, South by Southwest Interactive, wrapped up on Tuesday evening. This is the place where Twitter had its start in 2007 and Foursquare took off in… Read more >>

My First SXSW: Day One


Well the first day of SXSW was full of bus rides, seminars, and walking, lots of walking. There is so much to take in that it gets hard and even overwhelming to decide what to put on the schedule. I attended panels, talks, booths, and product demos. Social media seems to be a strong focus…. Read more >>

Experiments From The Brains At Google


While at SXSW 2012, I reported on some digital innovations that Google had been working on with their Chrome Experiments and Art, Copy & Code platforms. Alot of interesting things have been happening on those platforms since then that brands and marketers should be paying attention to. Here are just two of many, many cool… Read more >>

SXSW 2013: A Recap

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SXSW is an annual Music, Film and Interactive festival, but in recent years it has become most well-known for the interactive aspect of it as technology is increasingly present in our lives and some major start-ups have gotten their launch at the festival. Twitter famously got its start at the 2007 festival and Foursquare at the… Read more >>

SXSW 2013: Over and Out

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Well, the Interactive folks are clearing out and the Music folks are streaming in, but here’s one final post from me before I go. I won’t try and give you a definitive summary of this year’s event, it’s way too broad for that, but I will leave you with some of the topics and trends… Read more >>

SXSW 2013: Finding Your Target Audience Is Both Harder and Easier


  Traditionally, agencies and brands have purchased and placed their media based on demographics like age, gender, race, geography, etc. But with the amount of data that consumers are now giving about themselves, their preferences and their habits, we should forget about demographics and think instead about cultures and reaching audiences through the self-identifying information… Read more >>

SXSW 2013: Finding Your North Star

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In a technology conference as vast and cutting-edge as SXSW, it’s easy to become overwhelmed by the sheer amount of learning and technology and opportunities that surround you. And agencies like ours are working daily to keep up to date with today’s software and tomorrow’s next innovation. Even personally, many of us have divided our… Read more >>