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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

What The Most-Watched TV Show Can Tell Us About Social Media

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“If you’re in media in the U.S., you have to be relevant on social media or you’re really not relevant.” Those are the words of Fred Gaudelli, coordinating producer for “Sunday Night Football.” That’s right, Sunday Night football. Gaudelli isn’t some 21-year-old in a think tank start-up who’s out there with the incredibly unique title… Read more >>

Adjective, noun, does it matter?


Language is an incredibly important element of advertising and communication, and the words we create for our clients are rigorously debated and crafted so that they are as targeted and meaningful as possible. I am not, however, a strict follower of any certain rulebook or style guide. Our words are created specifically for certain target audiences, and… Read more >>

SXSW, Day 1: MLS and Sir Charles


Soccer is the fastest-growing sport in America, and millennials are a large part of that growth. “The In-Stadium Fan Experience in MLS” was a panel discussion featuring 3 MLS owners who are using technology and fan-engagement practices to cultivate and grow this type of audience. Some highlights below: Adrian Hanauer – Seattle Sounders The key market… Read more >>

Crazy Colorways

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  If you’ve been to the gym lately (or anywhere, really) you will have noticed a trend in the past few years towards brighter and brighter colors in athletic shoes and apparel. Neon yellow, bright pink, even pairings of many colors previously thought “un-complimentary.” The movement isn’t necessarily about color, either, it’s about standing out… Read more >>

NFL Draft/Hype or Help

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It’s that time of year where all football fans are having withdrawals from the season, and are looking for one last scrape of the bucket of football. Cue the NFL Draft. The fans of each NFL city are at the edge of their seats waiting for the next draft pick. These draft picks are the… Read more >>

Arkansas State Head Coach Auction A Massive Marketing Success (For Beyond Games)


Nick Bhardwaj is a 25 year-old entrepreneur and CEO of a gaming app company located in Silicon Valley. He’s a San Diego State drop out, and if his Twitter posts are any indication, an all-around nice guy. He’s also the new (if temporary) head coach for A-State Red Wolves football. Bhardwaj sees his new position… Read more >>

Trinket or Trash?


Last week the Arkansas Travelers, the AA affiliate of MLB’s Anaheim Angels, announced two new team mascots:  Ace and Otey.  Ace is a horse and the latter being a swamp possum.  Yes, a possum – or an opossum for those grammar aficionados. An announcement that has drawn laughter from the national talk show circuits and… Read more >>

So Much More Than The Games


With the Sochi Olympics well underway, major sponsors/advertisers are getting way more than they what they expected with this year’s games. It’s noted that advertisers are spending more than $900 million during these Winter Olympics. This despite all the issues being decided outside the traditional figure skating, snow-boarding or kurling events. Leading up to opening… Read more >>