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ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

NFL Draft/Hype or Help

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It’s that time of year where all football fans are having withdrawals from the season, and are looking for one last scrape of the bucket of football. Cue the NFL Draft. The fans of each NFL city are at the edge of their seats waiting for the next draft pick. These draft picks are the… Read more >>

Arkansas State Head Coach Auction A Massive Marketing Success (For Beyond Games)

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Nick Bhardwaj is a 25 year-old entrepreneur and CEO of a gaming app company located in Silicon Valley. He’s a San Diego State drop out, and if his Twitter posts are any indication, an all-around nice guy. He’s also the new (if temporary) head coach for A-State Red Wolves football. Bhardwaj sees his new position… Read more >>

Trinket or Trash?

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Last week the Arkansas Travelers, the AA affiliate of MLB’s Anaheim Angels, announced two new team mascots:  Ace and Otey.  Ace is a horse and the latter being a swamp possum.  Yes, a possum – or an opossum for those grammar aficionados. An announcement that has drawn laughter from the national talk show circuits and… Read more >>

So Much More Than The Games

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With the Sochi Olympics well underway, major sponsors/advertisers are getting way more than they what they expected with this year’s games. It’s noted that advertisers are spending more than $900 million during these Winter Olympics. This despite all the issues being decided outside the traditional figure skating, snow-boarding or kurling events. Leading up to opening… Read more >>

Cultural Chemistry

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Head-to-head battles on the football field are expected, as is the verbal exchanges that go along with them. The recently publicized events between Miami Dolphins teammates Richie Incognito and Jonathan Martin is a battle less would approve of. Martin is on leave from the team and the league and receiving medical treatment, some have said… Read more >>

NASCAR’s Cash Grab

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Can you plug holes in the damn with cash?  Or will larger cracks reveal themselves? The struggle of NASCAR to increase viewership, race attendance, improve sponsor retention and grow overall revenue has been going on for the better part of the last five years.  Though some gains have been seen in some year over year… Read more >>

Fantasy Lounges for the Gridiron Fan

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The NFL’s Jacksonville Jaguars struggles – on and off the field – have been well documented.    The team won 50% of its games in 2010, dipped to five wins in 2011 and managed only two wins in the 2012 campaign.  Not unrelated, the team has had equal struggles attracting people to attend games at its… Read more >>

No Hashtags on the Field

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The NCAA recently ruled that no hashtags could be shown on the playing areas of college sports games. In this video blog post, Emily and I talk about what that means and the marketing implications for universities. In our discussion we use the Michigan #GOBLUE initiative that generated massive numbers of tweets and LSU’s stellar… Watch now >>