The NCAA recently ruled that no hashtags could be shown on the playing areas of college sports games. In this video blog post, Emily and I talk about what that means and the marketing implications for universities. In our discussion we use the Michigan #GOBLUE initiative that generated massive numbers of tweets and LSU’s stellar… Watch now >>
Zaxby’s Restaurants announced a program Wednesday, May 08 declaring itself as “The Official Chicken of College Sports” in a deal brokered by IMG College. The program includes partnerships with 25 collegiate properties across the chains 13 state footprint. The program includes radio, online and in-venue inventory at each of the partnering schools for football and… Read more >>
Today Emily and I talked about marketing and March Madness, specifically around the tradition of “One Shining Moment” and how it is “sacred.” Watch the video here: The original “One Shining Moment” from 1987 preceded by 1:45 of credits. The most recent installment of “One Shining Moment” from 2012.
NASCAR has never been a sport absent of conflict. Scratching paint on the track and trading punches in the garage are fairly commonplace, but a recent development with a race title sponsorship has thrust the sport into the world of political infighting. Texas Motor Speedway recently announced that the title sponsor for its April race… Read more >>
Everybody loves Wrigley, right? The “friendly confines” are home to the greatest atmosphere in professional baseball. It also regularly hosts music concerts and other sporting events, and in 2014, it will turn 100 years old. Wrigley was one of the first instances of branding a stadium with a corporate name, and using that shared experience… Read more >>
For the past 65 years NASCAR has been a sport for the “good ole boys.” That was until this past Sunday when Danica Patrick stunned the racing world by winning the pole at Daytona International Speedway. What is equally unique about her claiming the top spot is it was only her second visit to Daytona… Read more >>
The Super Bowl is always fun for those of us that work in advertising: it is the one time of year that the advertising is just as, if not more, interesting than the programming it is interrupting. And last night was no different. The difference this year was the interactions requested and that occurred online… Read more >>
Today Emily and I talked about the impact of Lance Armstrong’s confessed drug use and who the winners and losers of this confession are this week. Watch the video below.
Texas A&M’s Johnny Manziel has made quite a name, or names, for himself. The first freshman to win the Heisman Trophy, defeated the #1 Crimson Tide in Tuscaloosa, Cotton Bowl route of Oklahoma and the creation of a sports community icon known simply as – Johnny Football. Prior to the 2012 football season, the school’s… Read more >>