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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Preaching the Gospel of Bitmoji

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Let’s be honest: no one really needs more ways to ineffectively communicate via text message. We already have emojis ranging from beers cheers-ing (my personal favorite) to the UFO (Unidentified Food Object) pictured below. In fact, the ad world has taken emojis by storm recently, from French McDonald’s emojis turned people to this anti-drug campaign… Read more >>

What To Look For When Shopping For A Social Media Agency

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Most companies believe they can create and manage social media internally. And they can. In fact, I believe it is best handled internally: staff is closer to the day-to-day action, lives and breathes the brand and can respond immediately. Working for an agency, it is almost blasphemous for me to recommend that. Reality eventually sets in… Read more >>

Marketing Healthcare Online

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Healthcare is one of those subjects online that fights against itself: providers have to be careful what they say, which often requires vague information while consumers research healthcare more than any other subject online. This presents a great challenge for those marketing healthcare services online, like hospitals, clinics and physicians. The safe approach for healthcare… Read more >>

Are you LinkedIn?

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I’m a huge believer in LinkedIn. Evidently 350 million others agree with me or least passively so by being registered with the site. At Stone Ward, it’s common for potential and current clients to visit our agency and personal pages, and it’s been deemed the third most popular social network tool behind Facebook and Twitter…. Read more >>

Personal Branding (Selfie or SelfME)

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Social Media has presented a grand stage for anyone to advertise their personal brand.  The development of social media and the collection of platforms that exist now make personal branding more popular and important than ever before.  The world is now your audience and it seems there are no boundaries or limits; anyone can post… Read more >>

Adjective, noun, does it matter?

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Language is an incredibly important element of advertising and communication, and the words we create for our clients are rigorously debated and crafted so that they are as targeted and meaningful as possible. I am not, however, a strict follower of any certain rulebook or style guide. Our words are created specifically for certain target audiences, and… Read more >>

Should Executive Leadership Use Social Media?

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In short, yes. This week one of our partner companies, Boyette Strategic Advisors, held their “ThinkIn” conference in Little Rock, Arkansas.  The room was full of executive leaders that work with other executive leaders in economic development and business decision-makers at companies that are looking to locate a business. Most of those in the room… Read more >>

Do You Emoji?

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You have probably noticed that more people in your contact list and social streams are using emojis to communicate an emotion or sentiment, and these people are not just your teenage kids. Emojis have hit their tipping point and everyone is using them. In 2013, in response to the question “Do you use stickers or… Read more >>