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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

SXSW 2015: The Rise of the GIF, the Strategy of BuzzFeed

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Before giving you a recap of two of the sessions I attended today, I wanted everyone to see the real SXSW experience: standing  in line. See anyone you know?   Behind the GIF: The Future of Online Visual Culture This was a panel discussion featuring the heads of giphy.com and imgur.com, two online curators of GIFs; short, silent… Read more >>

SXSW, Day 1: MLS and Sir Charles

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Soccer is the fastest-growing sport in America, and millennials are a large part of that growth. “The In-Stadium Fan Experience in MLS” was a panel discussion featuring 3 MLS owners who are using technology and fan-engagement practices to cultivate and grow this type of audience. Some highlights below: Adrian Hanauer – Seattle Sounders The key market… Read more >>

The Social Election

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Our political elections are increasingly moving online where candidates are connecting to voters through social media. We saw it in 2008, 2010, 2012 and overwhelmingly in 2014. The proportion of American voters who follow political figures on social media has nearly tripled since 2010 – up to 16 percent of registered voters from only 6… Read more >>

Get the Best Customer Service on Social Media

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There has been a dramatic shift in the way consumers are communicating customer service needs in the last three years. Traditionally, customer service has been conduct via phone and email. Now, consumers are using social media channels to shout their problems from the rooftops and demand quick solutions. These social channels have become very noisy… Read more >>

How To Nail A Great Blog Post

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I’ve been sitting here for two weeks struggling to come up with an off-the-wall, unique topic for the blog that would be a hit with all audiences. I’ve written, re-written, and then thrown away about five separate blog posts because nothing ever connected with me like I thought it would when I originally sat out… Read more >>

Content Marketing for Broadcasters

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This morning I was pleased to present at the annual Arkansas Broadcasters Association conference. My topic this year was “Content Marketing for Broadcasters.” Content marketing is a trend that we’ve talked about with brands and encouraged brands to act as publishers. But what about publishers that should start acting more like brands? The content that… Read more >>