The digital landscapes is changing and growing daily. It is hard to keep up with the data and stats associated with all the digital channels available to marketers, and then to understand whether the channel is right for a particular brand message. We worked with our partners at 360 Filmworks to put together this video… Watch now >>
The NCAA recently ruled that no hashtags could be shown on the playing areas of college sports games. In this video blog post, Emily and I talk about what that means and the marketing implications for universities. In our discussion we use the Michigan #GOBLUE initiative that generated massive numbers of tweets and LSU’s stellar… Watch now >>
Today Emily and I talked about Evian’s latest follow up to its Guinness World Record-setting video (“Roller Babies,” see below) with “Baby and Me.” The latest Evian spot, “Baby and Me.” The original “Roller Babies” video. The making of “Roller Babies.”
Many of us–at least those that still have cable subscriptions–have become accustomed to recording our favorite television shows then watching them at our convenience and fast forwarding through all those expensive commercials that brands and agencies produce. Though, 41% of Americans never end up watching their recorded content. But the community-building nature of social television… Read more >>
Each month at Stone Ward, we get together to share and discuss some interesting digital marketing efforts that we have seen recently. Here is April’s presentation: Stone Ward Creative Digital Comm April 13 from Emily Reeves
Just as a teacher requires textbooks, extra pencils and comfortable shoes, you’ll find that a community manager requires certain tangible items to do their job efficiently, comfortably and successfully as well. Going on two years in the “social biz,” I’ve found the below list of items crucial to being a good community manager. The Right… Read more >>
This is part of a monthly meeting series with Stone Ward brand management to talk about integrating digital to overall communications planning. In this April meeting we talked about recent news from social channels, digital advertising opportunities and general ways we can leverage social better. Stone Ward Brand Management Meeting April Latest Tech News You Should… Read more >>
A community manager is a person who manages all of a brand’s social media channels. That means creating and curating content, writing posts, taking pictures, shooting video, responding to customers, monitoring conversations about the brand and its competitors, and measuring success of all these efforts every day. It is a big job. It is not… Read more >>
Kyle Floyd and I put together a recap of our key takeaways and interesting learnings from South by Southwest 2013 Interactive. From hardware to data to content to viral videos, we cover it all in this presentation. Check it out here: SXSW 2013 What We Learned from Emily Reeves
Small business owners could be doing more with social media. But what? And where? And how? Imagine a customer walks into your store and you turn your back. That’s essentially what happens online when a small business has a Facebook business page but doesn’t actively engage with customers. The importance of building online relationships will… Read more >>
Yesterday was April 1st and as usual, that meant April Fool’s jokes abounded. And the Internet loves good jokes. This year we saw more brands getting in the spirit of the day by announcing fake products, fake policy changes, and even fake movies. Were these efforts successful? In short, yes. Why are jokes and fake… Read more >>
The Millennial population is 80 million strong and comprise about a quarter of the U.S. population. By 2030, projections are that millennials will outnumber baby boomers. This makes that Millennial population extremely important to marketers and capturing their hearts and loyalty now. And to capture the Millennials, we will have to work through their mobile… Read more >>
Each month at Stone Ward, we get together to share and discuss some interesting digital marketing efforts that we have seen recently. Here is March’s presentation: SW Creative Digital Comm March 13 from Emily Reeves
This is part of a monthly meeting series with Stone Ward brand management to talk about integrating digital to overall communications planning. In this March meeting we talked about brainstorming technology first, based on a session that I listened to at SXSW 2013.
BuzzFeed says that the future of online advertising is not in banner advertising, but instead in branded and sponsored content that is shareable on social sites. The founder of BuzzFeed, Jonah Peretti spoke at SXSW on Tuesday about the power shift in media. Peretti believes that making content that people want to share is how advertisers… Read more >>
Kyle and I give a quick recap of our key takeaways from the fourth day of South by Southwest Interactive 2013.