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ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Answering the Age-Old Question

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What is public relations? I get asked this question a million times – what is it that I do for a living? The lines between marketing and public relations continue to become more and more blurred but my best explanation is that I try and get my clients editorial content that is not paid. To… Read more >>

Four Best PR Campaigns of 2014

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Before we kick off the New Year with new campaigns and ideas, let’s take a moment to appreciate a few of my favorite PR efforts of 2014. 4. Must love dogs: Maybe it’s because I’m a dog lover or maybe it’s because this is brilliant, but the Match.com bark-eting campaign is pure genius. (See what… Read more >>

Resolving To Evolve Resolutions

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The New Year of 2015 is full of possibilities, opportunities and, most likely, some challenges. Planning for what lies ahead can be purposeful and productive…reading articles by experts about resolutions, reviewing magazines and checking Pinterest posts for “organizing” tips, tidying up home and office (And, for those of you who’ve seen the office stacks, you… Read more >>

We Could All Use A Little More Good News

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I’ll confess it, I’m a news junkie. I watch, read and consume all types of news. A quick online search of others who share the same obsession turns up an abundance of apps, websites, Twitter handles, Facebook users and hashtags. But I’m feeling a little overwhelmed these days with the heaviness of news, and perhaps… Read more >>

When the Clothes Overshadow the Message

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The President broke from his traditional gray clothing palate during a news conference yesterday. He talked about matters of national and international importance.  But, the message he shared was somewhat overshadowed by the tan suit he wore during the presser.  The most seasoned political journalists and social media have suddenly become fashion critics over the… Read more >>

PR Lesson: How to Apologize

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Any public relations counselor and crisis communicator would do well to watch actor Jonah Hill’s apology on “The Tonight Show” last night.  If you haven’t seen it, Hill appeared on the show to promote his upcoming movie.  Rather than launch into his famously funny (to some) banter, he asked host Jimmy Fallon if he could… Read more >>

Why Good PR is a Friendship in the Making

Dana (r) and friends during their recent visit.
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I’m big on cultivating friendships.  It’s something I learned from my Mom who, in her eighth decade, still stays in touch with friends from elementary school.  My high school and college classmates, both women and men, are all good at staying in touch and were that way long before the advent of social media.  In… Read more >>

Arkansas State Head Coach Auction A Massive Marketing Success (For Beyond Games)

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Nick Bhardwaj is a 25 year-old entrepreneur and CEO of a gaming app company located in Silicon Valley. He’s a San Diego State drop out, and if his Twitter posts are any indication, an all-around nice guy. He’s also the new (if temporary) head coach for A-State Red Wolves football. Bhardwaj sees his new position… Read more >>

April: The Latest Tech News Marketers Should Know

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This is part of a monthly meeting series with Stone Ward brand management to talk about integrating digital to overall communications planning. In this April meeting we talked about recent news from social channels, digital advertising opportunities and general ways we can leverage social better. Stone Ward Brand Management Meeting April Latest Tech News You Should… Read more >>

What is Public Relations?

Image source: Justin Bieber photograph by Michael Prince, for Forbes Celebrity 100 Issue
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Flack. Spin doctor. Manipulator. These are just a few words that have unfortunately been associated with the public relations profession, which quite frankly infuriates me to no end. While I do believe that many business owners understand why public relations is important, I feel there is a need to better explain what PR is and… Read more >>