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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Stone Ward Knowledge Base: April 2016

Stone Ward Knowledge Base

As a full-service advertising agency, Stone Ward understands that helping brands succeed involves continuous learning across every discipline. In fact, one of our founding principles is to “Always be a student.” The Stone Ward Knowledge Base is a collection of the smartest, most useful content we’ve discovered in the last 30 days. We hope this… Read more >>

Communicating the Positive Message of Franchising

ifa convention 2016

It’s common to attend annual meetings. It’s uncommon to hear the very reason for being there is facing “significant threats.” Such was the case at this year’s International Franchise Association (IFA) Annual Convention. Thousands gathered in San Antonio to discuss best practices, hear noteworthy speakers and learn more about the “headwinds” to success “due to… Read more >>

Are you LinkedIn?


I’m a huge believer in LinkedIn. Evidently 350 million others agree with me or least passively so by being registered with the site. At Stone Ward, it’s common for potential and current clients to visit our agency and personal pages, and it’s been deemed the third most popular social network tool behind Facebook and Twitter…. Read more >>

Answering the Age-Old Question

Screen Shot 2015-04-15 at 10.09.14 AM

What is public relations? I get asked this question a million times – what is it that I do for a living? The lines between marketing and public relations continue to become more and more blurred but my best explanation is that I try and get my clients editorial content that is not paid. To… Read more >>

Four Best PR Campaigns of 2014


Before we kick off the New Year with new campaigns and ideas, let’s take a moment to appreciate a few of my favorite PR efforts of 2014. 4. Must love dogs: Maybe it’s because I’m a dog lover or maybe it’s because this is brilliant, but the bark-eting campaign is pure genius. (See what… Read more >>

Resolving To Evolve Resolutions


The New Year of 2015 is full of possibilities, opportunities and, most likely, some challenges. Planning for what lies ahead can be purposeful and productive…reading articles by experts about resolutions, reviewing magazines and checking Pinterest posts for “organizing” tips, tidying up home and office (And, for those of you who’ve seen the office stacks, you… Read more >>

We Could All Use A Little More Good News


I’ll confess it, I’m a news junkie. I watch, read and consume all types of news. A quick online search of others who share the same obsession turns up an abundance of apps, websites, Twitter handles, Facebook users and hashtags. But I’m feeling a little overwhelmed these days with the heaviness of news, and perhaps… Read more >>

When the Clothes Overshadow the Message

Image source: Hollywood Reporter

The President broke from his traditional gray clothing palate during a news conference yesterday. He talked about matters of national and international importance.  But, the message he shared was somewhat overshadowed by the tan suit he wore during the presser.  The most seasoned political journalists and social media have suddenly become fashion critics over the… Read more >>

PR Lesson: How to Apologize


Any public relations counselor and crisis communicator would do well to watch actor Jonah Hill’s apology on “The Tonight Show” last night.  If you haven’t seen it, Hill appeared on the show to promote his upcoming movie.  Rather than launch into his famously funny (to some) banter, he asked host Jimmy Fallon if he could… Read more >>

Why Good PR is a Friendship in the Making

Dana (r) and friends during their recent visit.

I’m big on cultivating friendships.  It’s something I learned from my Mom who, in her eighth decade, still stays in touch with friends from elementary school.  My high school and college classmates, both women and men, are all good at staying in touch and were that way long before the advent of social media.  In… Read more >>