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ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Arkansas State Head Coach Auction A Massive Marketing Success (For Beyond Games)

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Nick Bhardwaj is a 25 year-old entrepreneur and CEO of a gaming app company located in Silicon Valley. He’s a San Diego State drop out, and if his Twitter posts are any indication, an all-around nice guy. He’s also the new (if temporary) head coach for A-State Red Wolves football. Bhardwaj sees his new position… Read more >>

April: The Latest Tech News Marketers Should Know

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This is part of a monthly meeting series with Stone Ward brand management to talk about integrating digital to overall communications planning. In this April meeting we talked about recent news from social channels, digital advertising opportunities and general ways we can leverage social better. Stone Ward Brand Management Meeting April Latest Tech News You Should… Read more >>

What is Public Relations?

Image source: Justin Bieber photograph by Michael Prince, for Forbes Celebrity 100 Issue
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Flack. Spin doctor. Manipulator. These are just a few words that have unfortunately been associated with the public relations profession, which quite frankly infuriates me to no end. While I do believe that many business owners understand why public relations is important, I feel there is a need to better explain what PR is and… Read more >>

Public Relations is Creative

Image source: Shutterstock
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Since the beginning of time, or at least since I have been involved in the public relations field, there has been an us vs. them mentality – PR and the “creatives,” also known as “the ones who make pretty pictures.” Please note – I have all the respect in the world for the “creative,” otherwise… Read more >>