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Be a Storefront, Not a Storage Facility: The Importance of Web Content Maintenance

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Many moons ago, when I walked the stage at my college graduation, I accepted my marketing degree and immediately envisioned myself as Helen Hunt’s character in What Women Want. I mean, I had a marketing degree. That should be qualification enough, right? Well, life…and I suppose reality, had other plans. After an embarrassing number of… Read more >>

A Simple Guide to Parallax Scrolling in Web Design


In the last couple of years, parallax scrolling emerged from the shadows, and took over the world wide web. Parallax scrolling allows the background to move with a different speed than the foreground. This visual effect originated from 2D side scrolling video games, where it conveyed a false sense of depth and momentum, as the… Read more >>

SXSW 2015: The Rise of the GIF, the Strategy of BuzzFeed


Before giving you a recap of two of the sessions I attended today, I wanted everyone to see the real SXSW experience: standing  in line. See anyone you know?   Behind the GIF: The Future of Online Visual Culture This was a panel discussion featuring the heads of and, two online curators of GIFs; short, silent… Read more >>

Social Media Monday: Meerkat

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Every year, a slew of new apps are “born” at SXSWi. Some will fail miserably, but there are always one or two that hit a chord with users immediately when they bring something new and interesting to the table. This year, it’s no surprise that one of the early stand-out apps is Meerkat. The concept… Read more >>

Get the Best Customer Service on Social Media


There has been a dramatic shift in the way consumers are communicating customer service needs in the last three years. Traditionally, customer service has been conduct via phone and email. Now, consumers are using social media channels to shout their problems from the rooftops and demand quick solutions. These social channels have become very noisy… Read more >>

A/B Testing Removes the Guesswork


One of the most useful applications of measuring analytics online is the ability to iterate – or change – your site’s design, structure and content in ways that lead directly to your goals. If you want your customers to complete an action (buy a product, fill out a form, request more information) then you ignore… Read more >>

Are Mobile Ads Worth The Investment?


Since the emergence of the smartphone, advertising companies have been trying to figure out the best way to utilize smartphone advertising. From opt-in text messaging, to rich media banners, to mobile video advertising, we’ve seen it all – but does any of it actually work? New comScore research suggests that it does. Research shows statistically… Read more >>

Building a Spotify Playlist Can Make Your Brand Rock

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Music makes our lives so much richer, doesn’t it? Such a powerful art form, music is inseparable from our social fabric, and has been from the beginning of human existence. We use it to enjoy life. To create a mood or alter one. To woo or to break-up. To persuade or to protest. It’s also… Read more >>

Experiments From The Brains At Google


While at SXSW 2012, I reported on some digital innovations that Google had been working on with their Chrome Experiments and Art, Copy & Code platforms. Alot of interesting things have been happening on those platforms since then that brands and marketers should be paying attention to. Here are just two of many, many cool… Read more >>