We’ve all heard about how New York’s Mayor Bloomberg learned to code last year. Some people think that every student should have the chance to learn how to code. But, what does this mean to ad agencies? Let’s see what it looks like right now at Stone Ward. Here’s a breakdown of our staff’s coding… Read more >>
Just like Cody ‘s post said about Vine, there’s just no describing it. After browsing some of the randomness posted by other Vine users, I decided to give it a go. I call it “Ode to getting away from your desk from time to time.”
So far at SXSW it’s difficult to say which line was longer: the line to see former Vice President Al Gore’s keynote or the line to have your picture taken with Grumpy Cat. I did not stand in Grumpy Cat’s line, but lots of people did, and I think it’s safe to say that Grumpy… Read more >>
In a technology conference as vast and cutting-edge as SXSW, it’s easy to become overwhelmed by the sheer amount of learning and technology and opportunities that surround you. And agencies like ours are working daily to keep up to date with today’s software and tomorrow’s next innovation. Even personally, many of us have divided our… Read more >>
Making a good app is not an easy or cheap or particularly fast process. While this is not what clients want to hear, in the long run, it’s the right thing to do to make sure the app you’ve invested in is a useful tool for your customers instead of a brochure of your services…. Read more >>
We host a lot of sites. Most are PHP / MySQL sites, most of those are Drupal and WordPress sites. There are a few outliers like a big ColdFusion intranet, and some Ruby and Python stuff. Some are huge sites for a national audience, some are much smaller sites with a more local focus. We’ve… Read more >>
In today’s podcast, Evan Daugherty and I discuss the book Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. Listen to our discussion below, or subscribe to our podcast in iTunes.
Drawing inspiration from the cicada when designing tiling graphics for the web. I first read about this idea about a year ago, in this Design Festival article. In the article, the author proposed a technique for creating repeating backgrounds that avoid the monotony and repetition of the standard web page tiled background image. The first… Read more >>
Using Google’s mapping API and some free open source tools, it’s easy to get GIS data on the web as an interactive map.
As video consumption habits have rapidly begun shifting across multiple devices, a significant need to understand and evaluate the impact of an advertiser’s video campaigns both offline and online exists. Nielsen’s newest product, Online Audience Segments – TV Viewing, identifies this disparate gap in evaluating true media efficiencies. Online Audience Segments – TV Viewing connects… Read more >>
I had the opportunity to present at the Arkansas IABC today and talk about planning a digital presence. You can take a look at the presentation here: Planning Your Digital Presence from Emily Reeves
“If the message is right, who cares what screen people see it on? If the message is wrong, what difference does it make?” – The Ad Contrarian My friend Bob Hoffman, CEO of a nice little $100 million agency in San Francisco, has built an alter ego brand around challenging most everything. He has a… Read more >>
Just when you thought that there could be no more new platforms for sharing and communicating with like-minded people, three new ones emerged this week. Whether these new platforms take off and gain Twitter or Pinterest-like traction remains to be seen, but they each seem to be worth at least checking out for potential future… Read more >>
Does online display advertising drive search traffic and results? I believe it does and I have for some time now. I’ve seen the combination work many times for Stone Ward clients. Pre-target, an ad targeting software company, agrees and has pulled together a simple yet educational infographic on the subject. This infographic shows that display… Read more >>