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Alan Turner
Debra Reid
Emily Reeves
John Rogers
Kyle Floyd
Larry Stone
Lucie Pathmann
Millie Ward
Tom Lillig
Tommy Walker

ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Are Mobile Ads Worth The Investment?

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Since the emergence of the smartphone, advertising companies have been trying to figure out the best way to utilize smartphone advertising. From opt-in text messaging, to rich media banners, to mobile video advertising, we’ve seen it all – but does any of it actually work? New comScore research suggests that it does. Research shows statistically… Read more >>

Merry Christmas! From the SW Media Team

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The Media Team wants to wish everyone a very Merry Christmas this year. However, in order to make sure our message is heard, we needed to make sure our data and targeting were correct to achieve our objective: Please note: All numbers are fictional and created for your entertainment only. 

Extend Your Content Marketing to Paid Media

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Everyone is talking about content marketing these days.  I read articles and blogs almost daily on the subject.  It has become a very important part of marketing and advertising campaigns. Why, because consumers love content.  As companies see a consumer preference for original content over traditional advertising, content marketing budgets are increasing.  These budget increases… Read more >>

You May Not Need to Advertise?

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Recently during Stone Ward’s summer Camp Realty session, I found myself saying to our Media Intern when helping her with her project, “Your project may not need paid media.” I know, crazy coming from me, huh? But, what I meant and further explained to her was that she and her teammates needed to understand the… Read more >>

Experiments From The Brains At Google

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While at SXSW 2012, I reported on some digital innovations that Google had been working on with their Chrome Experiments and Art, Copy & Code platforms. Alot of interesting things have been happening on those platforms since then that brands and marketers should be paying attention to. Here are just two of many, many cool… Read more >>

Ten Principles of Media Management

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I have been preparing for a new media planner/buyer to join our agency.  As part of my preparation, I’ve been tweaking job descriptions and going through past training materials, to prepare for her orientation.  I ran across ten principles that were shared with me many years ago by a man named Jim Surmanek, an author… Read more >>

Banner Ads Do Work

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I’ve read several articles and blogs the past several months dogging the banner ad and claiming they don’t work or the banner is dead.  Well, I disagree.  Banners can and do work for the right brands and in the right situation.  You can’t just throw anything out there and expect the right person to see… Read more >>

Understanding “Branded Content” As A Media Buy Opportunity

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Branded content is a form of advertising media, many times video, that blurs the lines between advertising and entertainment.  It is essentially a fusion of the two distributed as entertainment content.  Branded content is generally funded entirely by a brand or corporation.  The term branded content really took hold as a new marketing technique in… Read more >>

Appointment TV Is Making a Comeback

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Many of us–at least those that still have cable subscriptions–have become accustomed to recording our favorite television shows then watching them at our convenience and fast forwarding through all those expensive commercials that brands and agencies produce. Though, 41% of Americans never end up watching their recorded content. But the community-building nature of social television… Read more >>

SXSW 2013: Finding Your Target Audience Is Both Harder and Easier

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  Traditionally, agencies and brands have purchased and placed their media based on demographics like age, gender, race, geography, etc. But with the amount of data that consumers are now giving about themselves, their preferences and their habits, we should forget about demographics and think instead about cultures and reaching audiences through the self-identifying information… Read more >>

Longer is Better

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Over the years, I’ve found media people and creative people at odds about the length of radio and television commercials.  Creative obviously want longer spots while media is trying to build frequency and wants shorter, less expensive spots.  Well, digital video has brought us together so we can both live happily ever after. We can… Read more >>