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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Predicating the Future: Excel Forecast

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As a Media Planner/Buyer, Microsoft Excel might be the best thing created not named Spotify. From quickly analyzing media metrics to creating masterful flowcharts, Excel transitions copious amounts of boring and stale numbers into an elaborate story telling device; all of which can help your business flourish. What if I were to tell you that… Read more >>

Yeah, digital’s cool and all. But TV is still #1.


With all the talk about programmatic ad buying, native advertising and mobile-first strategies, I was surprised to see a recent study that television is still the most effective advertising medium. OK, so the study was conducted by Turner Broadcasting (along with Horizon Media), but they partnered with MarketShare, a mega-detailed analytics company. They measured critical… Read more >>

SXSW 2015: The Rise of the GIF, the Strategy of BuzzFeed


Before giving you a recap of two of the sessions I attended today, I wanted everyone to see the real SXSW experience: standing  in line. See anyone you know?   Behind the GIF: The Future of Online Visual Culture This was a panel discussion featuring the heads of and, two online curators of GIFs; short, silent… Read more >>

Content Marketing for Broadcasters

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This morning I was pleased to present at the annual Arkansas Broadcasters Association conference. My topic this year was “Content Marketing for Broadcasters.” Content marketing is a trend that we’ve talked about with brands and encouraged brands to act as publishers. But what about publishers that should start acting more like brands? The content that… Read more >>

Are Mobile Ads Worth The Investment?


Since the emergence of the smartphone, advertising companies have been trying to figure out the best way to utilize smartphone advertising. From opt-in text messaging, to rich media banners, to mobile video advertising, we’ve seen it all – but does any of it actually work? New comScore research suggests that it does. Research shows statistically… Read more >>

Merry Christmas! From the SW Media Team

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The Media Team wants to wish everyone a very Merry Christmas this year. However, in order to make sure our message is heard, we needed to make sure our data and targeting were correct to achieve our objective: Please note: All numbers are fictional and created for your entertainment only. 

Extend Your Content Marketing to Paid Media

Image source: Shutterstock

Everyone is talking about content marketing these days.  I read articles and blogs almost daily on the subject.  It has become a very important part of marketing and advertising campaigns. Why, because consumers love content.  As companies see a consumer preference for original content over traditional advertising, content marketing budgets are increasing.  These budget increases… Read more >>