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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Stone Ward Knowledge Base: April 2016

Stone Ward Knowledge Base
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As a full-service advertising agency, Stone Ward understands that helping brands succeed involves continuous learning across every discipline. In fact, one of our founding principles is to “Always be a student.” The Stone Ward Knowledge Base is a collection of the smartest, most useful content we’ve discovered in the last 30 days. We hope this… Read more >>

R.I.P. Google Sidebar Ads

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We’re about a month past the latest Google change (and subsequent panic for search marketers) – the removal of ads from the right-hand side of SERPs. So, what exactly has changed? Well, if you’re part of the decreasing population using your desktop to search Google, you may have noticed a more streamlined, cleaner experience. Image… Read more >>

Predicating the Future: Excel Forecast

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As a Media Planner/Buyer, Microsoft Excel might be the best thing created not named Spotify. From quickly analyzing media metrics to creating masterful flowcharts, Excel transitions copious amounts of boring and stale numbers into an elaborate story telling device; all of which can help your business flourish. What if I were to tell you that… Read more >>

Yeah, digital’s cool and all. But TV is still #1.

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With all the talk about programmatic ad buying, native advertising and mobile-first strategies, I was surprised to see a recent study that television is still the most effective advertising medium. OK, so the study was conducted by Turner Broadcasting (along with Horizon Media), but they partnered with MarketShare, a mega-detailed analytics company. They measured critical… Read more >>

SXSW 2015: The Rise of the GIF, the Strategy of BuzzFeed

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Before giving you a recap of two of the sessions I attended today, I wanted everyone to see the real SXSW experience: standing  in line. See anyone you know?   Behind the GIF: The Future of Online Visual Culture This was a panel discussion featuring the heads of giphy.com and imgur.com, two online curators of GIFs; short, silent… Read more >>

Content Marketing for Broadcasters

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This morning I was pleased to present at the annual Arkansas Broadcasters Association conference. My topic this year was “Content Marketing for Broadcasters.” Content marketing is a trend that we’ve talked about with brands and encouraged brands to act as publishers. But what about publishers that should start acting more like brands? The content that… Read more >>