Small business owners could be doing more with social media. But what? And where? And how? Imagine a customer walks into your store and you turn your back. That’s essentially what happens online when a small business has a Facebook business page but doesn’t actively engage with customers. The importance of building online relationships will… Read more >>
For business-to-business marketers, there is a constant conversation around whether the executive-level audience is using social media and if they are, whether they are open to business discussions in those channels. Specifically, are CEOs using social media? Are they paying attention to the conversations? Are they contributing to the conversations? The bottom line question is:… Read more >>
Teenagers have always been an audience that grown-ups struggle to understand. Now with technology rapidly iterating and the online world as equally important as their in-person world, teenagers are even harder to understand. But with a little insight into their their daily activities, wants and needs, marketers can customize messages that break through the clutter… Read more >>
The elusive Millennial audience are those recent college grads out looking for a job or just joining your company. They have grown up with technology and can be complex to understand and even harder to reach given their cynical attitude about the economy and marketing biases. By understanding Millennial attitudes and what motivates them, marketers… Read more >>
There is a tendency to think of digital marketing as websites and social media. But email is a vital part to any marketing campaign and leads to your digital properties. Are you implementing email campaigns in a way that is most effective for meeting your business objectives? Digital Whitepaper November Doing Email Right
By now, most marketers know they should be using more video in their online communications. But why? And how? This month’s digital whitepaper outlines the facts around video consumption and provides some tips for getting your video content noticed online. Digital Whitepaper October Leveraging Online Video
It is one thing to just be on a digital/social channel. It is quite another to create unique and engaging content for each of those channels on a regular basis. Too many brands are jumping onto a channel with no content strategy in place and making mistakes that drive customers away rather than encouraging conversation… Read more >>
Many brands are relying on the number of fans as the sole indicator of success on Facebook. However, most of those fans never see the brand messages posted to Facebook. The reason for this is a Facebook algorithm called EdgeRank that determines relevancy of your message to each fan resulting in most brand messages never… Read more >>
Google+ is a relatively new social network and many brands are wondering if it is worth the investment in time and energy to maintain a brand presence on this new channel. This Stone Ward Digital Whitepaper explores the topic. Download the whitepaper here: Digital Whitepaper July Google+