Phoenix’s 110° temperatures melted more than the occasional flip flop at Admerica, The American Advertising Federations’ national conference. It must have been the heat that was melting down the creative and strategic silos that have long been an aspect of traditional agency culture. And from conference-goers to featured speakers, most attendees agreed on two things, the convergence… Read more >>
We know video viewership is growing by leaps and bounds. We have heard the stat that video streams will make up 95% of Internet traffic by 2015. And video usage is projected to outperform Facebook and Twitter by 2017. Mobile video will grow 16-fold from 2012 to 2017, and account for 66% of all mobile… Read more >>
Don’t load up the home page of your website with all the content you possibly can. Yes, we know, it’s all really important. People need to know what the site’s all about, and they need to know immediately. “Quick, throw them the 500 page web manual so they can get the gist of our site!”… Read more >>
Your brand has a personality, a message tone and voice. How you convey that online is just as important as how you convey that in your television, radio and print advertising. But online communications are more personal and involve two-way engagements. And each digital channel has different needs. This digital whitepaper covers how to approach… Read more >>
A couple of weeks ago, Stone Ward held an invitation-only Digital Summit event to share digital trends, content strategy tips and information and idea starters for digital storytelling and for what technology can really do. This is the presentation from that Stone Ward Digital Swagger Summit. Stone Ward Digital Swagger Presentation from Emily Reeves
This week, I gave a presentation to the Accounting & Financial Women’s Association of Central Arkansas. We talked about how they can approach their digital presence to drive business, both for themselves as individual practitioners or as part of the larger companies where they are employed. Here is the presentation. AFWA May 2013 Stone Ward… Read more >>
The digital landscapes is changing and growing daily. It is hard to keep up with the data and stats associated with all the digital channels available to marketers, and then to understand whether the channel is right for a particular brand message. We worked with our partners at 360 Filmworks to put together this video… Watch now >>
Many brands and marketers are struggling right now with how to reach their target consumers through the mobile devices they keep within four feet of themselves 24-hours a day and are staring at constantly. “Mobile is arguably the closest you can get to the consumer. There is no other device that is as personal (everybody has their own phone),… Read more >>
Many of us–at least those that still have cable subscriptions–have become accustomed to recording our favorite television shows then watching them at our convenience and fast forwarding through all those expensive commercials that brands and agencies produce. Though, 41% of Americans never end up watching their recorded content. But the community-building nature of social television… Read more >>
Each month at Stone Ward, we get together to share and discuss some interesting digital marketing efforts that we have seen recently. Here is April’s presentation: Stone Ward Creative Digital Comm April 13 from Emily Reeves
This week I had the pleasure of presenting to the National Baptist Communicators Conference about branding an organization and how to communicate that brand through content distribution. You can view the presentation below: Stone Ward Branding Presentation with Millie Ward from Emily Reeves
This is part of a monthly meeting series with Stone Ward brand management to talk about integrating digital to overall communications planning. In this April meeting we talked about recent news from social channels, digital advertising opportunities and general ways we can leverage social better. Stone Ward Brand Management Meeting April Latest Tech News You Should… Read more >>
Kyle Floyd and I put together a recap of our key takeaways and interesting learnings from South by Southwest 2013 Interactive. From hardware to data to content to viral videos, we cover it all in this presentation. Check it out here: SXSW 2013 What We Learned from Emily Reeves
Small business owners could be doing more with social media. But what? And where? And how? Imagine a customer walks into your store and you turn your back. That’s essentially what happens online when a small business has a Facebook business page but doesn’t actively engage with customers. The importance of building online relationships will… Read more >>
Yesterday was April 1st and as usual, that meant April Fool’s jokes abounded. And the Internet loves good jokes. This year we saw more brands getting in the spirit of the day by announcing fake products, fake policy changes, and even fake movies. Were these efforts successful? In short, yes. Why are jokes and fake… Read more >>
The Millennial population is 80 million strong and comprise about a quarter of the U.S. population. By 2030, projections are that millennials will outnumber baby boomers. This makes that Millennial population extremely important to marketers and capturing their hearts and loyalty now. And to capture the Millennials, we will have to work through their mobile… Read more >>