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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Stone Ward Knowledge Base: April 2016

Stone Ward Knowledge Base
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As a full-service advertising agency, Stone Ward understands that helping brands succeed involves continuous learning across every discipline. In fact, one of our founding principles is to “Always be a student.” The Stone Ward Knowledge Base is a collection of the smartest, most useful content we’ve discovered in the last 30 days. We hope this… Read more >>

Serving Up a New LeesFamousRecipe.com

Lee's Famous Recipe Chicken | Surf & Turf Combo
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With a 50-year anniversary on the horizon and posting 25 consecutive positive quarters for same store sales, Lee’s Famous Recipe Chicken shows no signs of slowing down. As Lees’ agency of record for six years, Stone Ward has no plans of slowing down, either. From shooting the food photography used in point-of-purchase creative, to planning… Read more >>

R.I.P. Google Sidebar Ads

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We’re about a month past the latest Google change (and subsequent panic for search marketers) – the removal of ads from the right-hand side of SERPs. So, what exactly has changed? Well, if you’re part of the decreasing population using your desktop to search Google, you may have noticed a more streamlined, cleaner experience. Image… Read more >>

Social Success Just One Micro-Moment Away

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If you were to conduct a Google search for “2016 social media predictions,” you would see slight differences of opinion from source to source. However, there’s one trend with which everyone agrees: video will continue to dominate the social space in 2016 and beyond. According to Facebook: In just one year (2014-2015), the number of… Read more >>

The latest Google web tools & more

Google Webmasters Home Dashboard
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Recently, Google rolled out a new dashboard for Webmaster tools. This new dashboard makes the entire toolbox more accessible for beginners with the same tricks and whistles for those seasoned users. Along with the new layout, they introduced Webmaster Troubleshooter which provides more clarity on those terms and issues you may see in the dashboard…. Read more >>

Be a Storefront, Not a Storage Facility: The Importance of Web Content Maintenance

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Many moons ago, when I walked the stage at my college graduation, I accepted my marketing degree and immediately envisioned myself as Helen Hunt’s character in What Women Want. I mean, I had a marketing degree. That should be qualification enough, right? Well, life…and I suppose reality, had other plans. After an embarrassing number of… Read more >>

What The Most-Watched TV Show Can Tell Us About Social Media

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“If you’re in media in the U.S., you have to be relevant on social media or you’re really not relevant.” Those are the words of Fred Gaudelli, coordinating producer for “Sunday Night Football.” That’s right, Sunday Night football. Gaudelli isn’t some 21-year-old in a think tank start-up who’s out there with the incredibly unique title… Read more >>

Preaching the Gospel of Bitmoji

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Let’s be honest: no one really needs more ways to ineffectively communicate via text message. We already have emojis ranging from beers cheers-ing (my personal favorite) to the UFO (Unidentified Food Object) pictured below. In fact, the ad world has taken emojis by storm recently, from French McDonald’s emojis turned people to this anti-drug campaign… Read more >>

What To Look For When Shopping For A Social Media Agency

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Most companies believe they can create and manage social media internally. And they can. In fact, I believe it is best handled internally: staff is closer to the day-to-day action, lives and breathes the brand and can respond immediately. Working for an agency, it is almost blasphemous for me to recommend that. Reality eventually sets in… Read more >>

Marketing Healthcare Online

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Healthcare is one of those subjects online that fights against itself: providers have to be careful what they say, which often requires vague information while consumers research healthcare more than any other subject online. This presents a great challenge for those marketing healthcare services online, like hospitals, clinics and physicians. The safe approach for healthcare… Read more >>

The Case For SEO

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Websites compete for attention and placement in the search engines and those with the knowledge and experience to improve their websites’ rankings will receive the benefits of increased traffic and visibility. Search engine optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on… Read more >>