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ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

A/B Testing Removes the Guesswork

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One of the most useful applications of measuring analytics online is the ability to iterate – or change – your site’s design, structure and content in ways that lead directly to your goals. If you want your customers to complete an action (buy a product, fill out a form, request more information) then you ignore… Read more >>

Content Marketing for Broadcasters

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This morning I was pleased to present at the annual Arkansas Broadcasters Association conference. My topic this year was “Content Marketing for Broadcasters.” Content marketing is a trend that we’ve talked about with brands and encouraged brands to act as publishers. But what about publishers that should start acting more like brands? The content that… Read more >>

Playing with Warren Buffet’s Money: How Quicken Loans and Yahoo! Stacked the Odds in Their Favor

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I have kids. Two cars. A house. I have all of Jay-Z’s 99 problems, plus a really old lawnmower that could croak at any moment. I could use $1,000,000,000. So when Warren Buffet offers me a chance at a billion banana skins, I take it seriously. Unless you live in outer space, you’ve likely heard… Read more >>

Live and On the Web: The Benefits and Perils of Live Tweeting

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Over 5.6 million people posted 25.3 million Tweets during the Super Bowl, making it the world’s biggest Super Bowl party. Did your brand attend? Many did. And the results were mixed. Too often, brands enter the live-Tweet arena like that guy passing out business cards at the party. Nobody likes that guy. Before your brand… Read more >>

Digital Whitepaper: How To Market Your Business, Yourself or Your Cause In The Digital Age

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Looking at the digital opportunities for communication can be overwhelming as a small business, an individual or a cause with no money for marketing help. And you know you need to be on digital communications channels as more and more consumers are moving online to get their information. Approaching digital communications just like you would… Read more >>

Extend Your Content Marketing to Paid Media

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Everyone is talking about content marketing these days.  I read articles and blogs almost daily on the subject.  It has become a very important part of marketing and advertising campaigns. Why, because consumers love content.  As companies see a consumer preference for original content over traditional advertising, content marketing budgets are increasing.  These budget increases… Read more >>