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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Easily Update Your Website with a Content Management System

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More and more, we find the clients for which we design websites want as much control as possible after launch. Enter the “CMS” or content management system. There are a number of systems that can be used, each with their advantages and disadvantages. In most cases, Stone Ward prefers to use the Drupal platform, because:… Read more >>

SXSW 2015: Key Takeaways

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The South by Southwest Interactive Conference and Festival has come to an end. Five days of discussions, predictions, technology launches and workshops have concluded. With the number of sessions and diversity of topics covered, it is impossible to know everything from the conference. However, based on the sessions and conversations I attended, the top takeaways… Read more >>

SXSW 2015: The Rise of the GIF, the Strategy of BuzzFeed

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Before giving you a recap of two of the sessions I attended today, I wanted everyone to see the real SXSW experience: standing  in line. See anyone you know?   Behind the GIF: The Future of Online Visual Culture This was a panel discussion featuring the heads of giphy.com and imgur.com, two online curators of GIFs; short, silent… Read more >>

SXSW 2015: Drones, Crazy Helmets & Stilts

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SXSW can be overwhelming. With more than 20 different options every single hour, for every session you get into, you’re bummed about the other ones what you’re missing! But I digress, here a few of the sessions I attended today: Gaming the Hospital for High-Quality Patient Care This was a panel about how to get… Read more >>

A/B Testing Removes the Guesswork

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One of the most useful applications of measuring analytics online is the ability to iterate – or change – your site’s design, structure and content in ways that lead directly to your goals. If you want your customers to complete an action (buy a product, fill out a form, request more information) then you ignore… Read more >>

Content Marketing for Broadcasters

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This morning I was pleased to present at the annual Arkansas Broadcasters Association conference. My topic this year was “Content Marketing for Broadcasters.” Content marketing is a trend that we’ve talked about with brands and encouraged brands to act as publishers. But what about publishers that should start acting more like brands? The content that… Read more >>

Playing with Warren Buffet’s Money: How Quicken Loans and Yahoo! Stacked the Odds in Their Favor

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I have kids. Two cars. A house. I have all of Jay-Z’s 99 problems, plus a really old lawnmower that could croak at any moment. I could use $1,000,000,000. So when Warren Buffet offers me a chance at a billion banana skins, I take it seriously. Unless you live in outer space, you’ve likely heard… Read more >>