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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Preaching the Gospel of Bitmoji


Let’s be honest: no one really needs more ways to ineffectively communicate via text message. We already have emojis ranging from beers cheers-ing (my personal favorite) to the UFO (Unidentified Food Object) pictured below. In fact, the ad world has taken emojis by storm recently, from French McDonald’s emojis turned people to this anti-drug campaign… Read more >>

What To Look For When Shopping For A Social Media Agency


Most companies believe they can create and manage social media internally. And they can. In fact, I believe it is best handled internally: staff is closer to the day-to-day action, lives and breathes the brand and can respond immediately. Working for an agency, it is almost blasphemous for me to recommend that. Reality eventually sets in… Read more >>

Marketing Healthcare Online


Healthcare is one of those subjects online that fights against itself: providers have to be careful what they say, which often requires vague information while consumers research healthcare more than any other subject online. This presents a great challenge for those marketing healthcare services online, like hospitals, clinics and physicians. The safe approach for healthcare… Read more >>

The Case For SEO


Websites compete for attention and placement in the search engines and those with the knowledge and experience to improve their websites’ rankings will receive the benefits of increased traffic and visibility. Search engine optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on… Read more >>

Digital Playbook: Drupal


We’re starting a new series on the blog called Digital Playbook. This series will highlight tools and methods we use for our digital projects. We’ll be covering topics about development, content marketing, social and more. Let’s start the series by highlighting the Drupal Content Management System (CMS). At Stone Ward, we approach digital projects with… Read more >>

A Simple Guide to Parallax Scrolling in Web Design


In the last couple of years, parallax scrolling emerged from the shadows, and took over the world wide web. Parallax scrolling allows the background to move with a different speed than the foreground. This visual effect originated from 2D side scrolling video games, where it conveyed a false sense of depth and momentum, as the… Read more >>

Should Executive Leadership Use Social Media?


In short, yes. This week one of our partner companies, Boyette Strategic Advisors, held their “ThinkIn” conference in Little Rock, Arkansas.  The room was full of executive leaders that work with other executive leaders in economic development and business decision-makers at companies that are looking to locate a business. Most of those in the room… Read more >>