Keep in touch


Alan Turner
BJ Matthews
Debra Reid
Emily Reeves
John Rogers
Kyle Floyd
Larry Stone
Lucie Pathmann
Millie Ward
Tom Lillig
Tommy Walker


This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

A/B Testing Removes the Guesswork


One of the most useful applications of measuring analytics online is the ability to iterate – or change – your site’s design, structure and content in ways that lead directly to your goals. If you want your customers to complete an action (buy a product, fill out a form, request more information) then you ignore… Read more >>

Web Design Tools of the Future


The web design world has been dominated by Photoshop for years. Photoshop is a great tool, but it’s too much for web design. New tools have emerged in the last few years that focus on design for the web. Let’s take a look at a few of these tools. Sketch Sketch is a powerful vector… Read more >>

And The Oscar Goes To……

Photo Source

I love movies and I love infographics. So when I ran across this article on the Fast Company site, I was highly entertained. It was a good reminder of how the greatest ideas can often be ascertained by understanding if you can put them in a single visual and communicate them. And it is a… Read more >>

The Wizard of Deadlines

Image 1 Sketch

The creative quest for an awesome last-minute halloween costume. My artist wife and I have been busy lately building dragons and constructing gypsy quarters for her school’s fall festival, so halloween hasn’t been a priority this year. And, well, we love halloween — like a lot. Our couples costumes have won contests and built a… Read more >>

Drunk Tank Pink


An experiment run in 1979 by Prof. Alexander Schauss tested the ability of the mere presence of a color to affect actual physical strength in humans. Half the men in the experiment stared at a deep blue color for one minute. The other half stared at the color pink. After the minute, participants were asked… Read more >>

Why CSS is Awesome!

Cave Man

Illustration by Ana Luczynski Way back in the Pleistocene Epoch, the early cave-dwellers built websites by slicing-and-dicing Photoshop files and dropping all those slices into an html table. We don’t do that anymore. Almost everything designers create in Photoshop (stuff like drop shadows, gradients, glows, etc.) does not get used in the final design; we… Read more >>