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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

A Simple Guide to Parallax Scrolling in Web Design


In the last couple of years, parallax scrolling emerged from the shadows, and took over the world wide web. Parallax scrolling allows the background to move with a different speed than the foreground. This visual effect originated from 2D side scrolling video games, where it conveyed a false sense of depth and momentum, as the… Read more >>

Inspiration from Elsewhere

There is series of lightbulb jokes poking fun at the different roles within an advertising agency:   Q. How many creative directors does it take to change a light bulb? A. Let me go to LA and find out.   Q. How many traffic people does it take to change a light bulb? A. All I… Read more >>

Creating the Perfect Graphic Design Portfolio

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Creating a graphic design portfolio is a crucial step in helping yourself get noticed by future employers. Your portfolio is your most prized possession. Sure, your fancy art school degree and glowing recommendations can give you a boost, but if you can’t back it up with great work that showcases your abilities, you won’t get… Read more >>

SXSW 2015: Innovation Propaganda


It’s been an amazing week here at SXSW, inspiration on every corner. I’ll leave you with some fun visuals from the presenter of one of my last sessions, Hugh McLeod, Creative Director of GapingVoid. One of Hugh’s talents is brining the entrepreneurial experience to life through art. He sees his mission at helping people understand… Read more >>

SXSW 2015: The Rise of the GIF, the Strategy of BuzzFeed


Before giving you a recap of two of the sessions I attended today, I wanted everyone to see the real SXSW experience: standing  in line. See anyone you know?   Behind the GIF: The Future of Online Visual Culture This was a panel discussion featuring the heads of and, two online curators of GIFs; short, silent… Read more >>

SXSW 2015: Drones, Crazy Helmets & Stilts


SXSW can be overwhelming. With more than 20 different options every single hour, for every session you get into, you’re bummed about the other ones what you’re missing! But I digress, here a few of the sessions I attended today: Gaming the Hospital for High-Quality Patient Care This was a panel about how to get… Read more >>

Good Design Can Change Minds

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Back in August, one of my colleagues commented on Facebook about the numerous donation opportunities he receives in the mail from nonprofit organizations. I’m also familiar with the mailbox stuffed full of mailers, especially around the holidays. But what really stuck with me was his comment that organizations “should include a sharp infograhic showing the… Read more >>

Crazy Colorways

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  If you’ve been to the gym lately (or anywhere, really) you will have noticed a trend in the past few years towards brighter and brighter colors in athletic shoes and apparel. Neon yellow, bright pink, even pairings of many colors previously thought “un-complimentary.” The movement isn’t necessarily about color, either, it’s about standing out… Read more >>

Studio Visit: Artist Neal Harrington


Last year, at an art exhibit, I was stopped dead in my tracks by a giant, snarling, powerful bull. But it wasn’t really a bull, it was the Greek god Zeus who had disguised himself as a bull. But it wasn’t really Zeus, it was an 8-foot tall woodcut print created by artist Neal Harrington. I’ve… Read more >>

A/B Testing Removes the Guesswork


One of the most useful applications of measuring analytics online is the ability to iterate – or change – your site’s design, structure and content in ways that lead directly to your goals. If you want your customers to complete an action (buy a product, fill out a form, request more information) then you ignore… Read more >>