Everybody loves Wrigley, right? The “friendly confines” are home to the greatest atmosphere in professional baseball. It also regularly hosts music concerts and other sporting events, and in 2014, it will turn 100 years old. Wrigley was one of the first instances of branding a stadium with a corporate name, and using that shared experience… Read more >>
If you’ve spoken with us on the phone, then there is a good chance you’ve already had the pleasure of meeting our neighbor, the “L.” The rumble of the elevated train system in Chicago has become woven into the fabric of the city, as inseparable as the Empire State Building is from New York. It… Read more >>
Riff on this! My creative team’s job is applied creativity, meaning it has a purpose, a desired outcome like: generate enthusiasm, drive traffic, boost sales, increase engagement. To stay in-tune with what makes our audiences do these things and where they spend their time and what they think is funny is vital to making messages that won’t… Read more >>
Everything looks like a nail. To be creative is to think sideways, look at something upside down, find a solution instead of more questions. We sometimes refer to the end result as creativity, but that’s not accurate at all. The result of creativity can merely be made visible with graphite or paint or a digital… Read more >>
The digital world is fluid and diverse. If your content is stubborn and cranky, they aren’t going to get along. Responsive thinking is the answer, and we’ve greatly oversimplified it here for your viewing pleasure. Filmed and edited by Dustin Jones, 360 Filmworks Music created by Chris Kindrick using Figure by Propellerhead
Today I wanted to show you how I approach a design project, in this case re-designing some of my favorite book covers to appeal to a different audience.
Statistically speaking, the likelihood of your website being mobile-friendly is very slim. When browsing from a mobile device, 96-percent of consumers say they’ve encountered sites that were clearly not designed for mobile devices. The reported stats vary, but 60-80% of brands don’t have a mobile-optimized website. According to recent Google research, this is an incredibly frustrating… Read more >>
Drawing inspiration from the cicada when designing tiling graphics for the web. I first read about this idea about a year ago, in this Design Festival article. In the article, the author proposed a technique for creating repeating backgrounds that avoid the monotony and repetition of the standard web page tiled background image. The first… Read more >>
I am a designer. This means I notice typefaces on restaurant menus. It means I’m usually asked to take the pictures at family gatherings. It means I sometimes shake my head when I see a poorly-designed “garage sale” or “lost dog” flyer posted in my neighborhood. (Make the picture of the dog BIG, people!) These… Read more >>
The next picture you take with your digital camera, pay attention to the “click” sound it makes. It was an indication that a picture has been taken, but your camera doesn’t have a traditional shutter, so why did the camera manufacturer make it sound like one? It’s a skeuomorph, of course! It may sound like… Read more >>