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ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Good Design Can Change Minds

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Back in August, one of my colleagues commented on Facebook about the numerous donation opportunities he receives in the mail from nonprofit organizations. I’m also familiar with the mailbox stuffed full of mailers, especially around the holidays. But what really stuck with me was his comment that organizations “should include a sharp infograhic showing the… Read more >>

Crazy Colorways

Nike basketball images from designboom.com
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  If you’ve been to the gym lately (or anywhere, really) you will have noticed a trend in the past few years towards brighter and brighter colors in athletic shoes and apparel. Neon yellow, bright pink, even pairings of many colors previously thought “un-complimentary.” The movement isn’t necessarily about color, either, it’s about standing out… Read more >>

A/B Testing Removes the Guesswork

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One of the most useful applications of measuring analytics online is the ability to iterate – or change – your site’s design, structure and content in ways that lead directly to your goals. If you want your customers to complete an action (buy a product, fill out a form, request more information) then you ignore… Read more >>

Web Design Tools of the Future

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The web design world has been dominated by Photoshop for years. Photoshop is a great tool, but it’s too much for web design. New tools have emerged in the last few years that focus on design for the web. Let’s take a look at a few of these tools. Sketch Sketch is a powerful vector… Read more >>

And The Oscar Goes To……

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I love movies and I love infographics. So when I ran across this article on the Fast Company site, I was highly entertained. It was a good reminder of how the greatest ideas can often be ascertained by understanding if you can put them in a single visual and communicate them. And it is a… Read more >>

The Wizard of Deadlines

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The creative quest for an awesome last-minute halloween costume. My artist wife and I have been busy lately building dragons and constructing gypsy quarters for her school’s fall festival, so halloween hasn’t been a priority this year. And, well, we love halloween — like a lot. Our couples costumes have won contests and built a… Read more >>

Drunk Tank Pink

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An experiment run in 1979 by Prof. Alexander Schauss tested the ability of the mere presence of a color to affect actual physical strength in humans. Half the men in the experiment stared at a deep blue color for one minute. The other half stared at the color pink. After the minute, participants were asked… Read more >>