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ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Another Four Letter Word

Screen Shot 2015-07-09 at 10.56.40 AM
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Last week while scrolling through my Facebook feed the headline of an article caught my attention. It read, “Google and Apple Alum Says Using This One Word Can Damage Your Credibility”. I was intrigued as to what word could have such power, so I took the bait and clicked on the link. What I was… Read more >>

Personal Branding (Selfie or SelfME)

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Social Media has presented a grand stage for anyone to advertise their personal brand.  The development of social media and the collection of platforms that exist now make personal branding more popular and important than ever before.  The world is now your audience and it seems there are no boundaries or limits; anyone can post… Read more >>

Inspiration from Elsewhere

http://www.thisiscolossal.com/2015/06/the-wave-cabinet-opens-like-a-paper-fan/
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There is series of lightbulb jokes poking fun at the different roles within an advertising agency:   Q. How many creative directors does it take to change a light bulb? A. Let me go to LA and find out.   Q. How many traffic people does it take to change a light bulb? A. All I… Read more >>

Adjective, noun, does it matter?

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Language is an incredibly important element of advertising and communication, and the words we create for our clients are rigorously debated and crafted so that they are as targeted and meaningful as possible. I am not, however, a strict follower of any certain rulebook or style guide. Our words are created specifically for certain target audiences, and… Read more >>