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ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Adjective, noun, does it matter?

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Language is an incredibly important element of advertising and communication, and the words we create for our clients are rigorously debated and crafted so that they are as targeted and meaningful as possible. I am not, however, a strict follower of any certain rulebook or style guide. Our words are created specifically for certain target audiences, and… Read more >>

Yeah, digital’s cool and all. But TV is still #1.

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With all the talk about programmatic ad buying, native advertising and mobile-first strategies, I was surprised to see a recent study that television is still the most effective advertising medium. OK, so the study was conducted by Turner Broadcasting (along with Horizon Media), but they partnered with MarketShare, a mega-detailed analytics company. They measured critical… Read more >>

The Top 5 Skills for Successful Teams

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Fast-paced work environments make it easy to get lost in your own train of thought, often allowing you to forget you are just one part of a large team of key players. You are not alone because this happens to everyone. Teamwork is crucial for every company, especially in the advertising world. It can make… Read more >>

Do You Emoji?

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You have probably noticed that more people in your contact list and social streams are using emojis to communicate an emotion or sentiment, and these people are not just your teenage kids. Emojis have hit their tipping point and everyone is using them. In 2013, in response to the question “Do you use stickers or… Read more >>

A List for Everything

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Grocery lists, to-do lists, packing lists, lists of book recommendations. I live my life by lists. But some lists I could definitely live without, including most of those that pop up on my Twitter and Facebook feeds. A few that I’ve spotted in the last 24 hours… “33 Impossibly Cute Products You Need For Your… Read more >>

SXSW 2015: Innovation Propaganda

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It’s been an amazing week here at SXSW, inspiration on every corner. I’ll leave you with some fun visuals from the presenter of one of my last sessions, Hugh McLeod, Creative Director of GapingVoid. One of Hugh’s talents is brining the entrepreneurial experience to life through art. He sees his mission at helping people understand… Read more >>

SXSW 2015: Making a Documentary of Your Daily Work

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Pixar has their own in-house documentary film and photography team. They spend their days moving through the Pixar organization taking video, conducting interviews and shooting photos. In meetings, at meals, through the hallways. This is a permanent, on staff team. The goal of this team is to have the content to put together an behind-the-scenes… Read more >>

SXSW 2015: The Rise of the GIF, the Strategy of BuzzFeed

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Before giving you a recap of two of the sessions I attended today, I wanted everyone to see the real SXSW experience: standing  in line. See anyone you know?   Behind the GIF: The Future of Online Visual Culture This was a panel discussion featuring the heads of giphy.com and imgur.com, two online curators of GIFs; short, silent… Read more >>

SXSW 2015: Drones, Crazy Helmets & Stilts

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SXSW can be overwhelming. With more than 20 different options every single hour, for every session you get into, you’re bummed about the other ones what you’re missing! But I digress, here a few of the sessions I attended today: Gaming the Hospital for High-Quality Patient Care This was a panel about how to get… Read more >>