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ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Arkansas State Head Coach Auction A Massive Marketing Success (For Beyond Games)

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Nick Bhardwaj is a 25 year-old entrepreneur and CEO of a gaming app company located in Silicon Valley. He’s a San Diego State drop out, and if his Twitter posts are any indication, an all-around nice guy. He’s also the new (if temporary) head coach for A-State Red Wolves football. Bhardwaj sees his new position… Read more >>

Trinket or Trash?

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Last week the Arkansas Travelers, the AA affiliate of MLB’s Anaheim Angels, announced two new team mascots:  Ace and Otey.  Ace is a horse and the latter being a swamp possum.  Yes, a possum – or an opossum for those grammar aficionados. An announcement that has drawn laughter from the national talk show circuits and… Read more >>

Building a Spotify Playlist Can Make Your Brand Rock

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Music makes our lives so much richer, doesn’t it? Such a powerful art form, music is inseparable from our social fabric, and has been from the beginning of human existence. We use it to enjoy life. To create a mood or alter one. To woo or to break-up. To persuade or to protest. It’s also… Read more >>

Playing with Warren Buffet’s Money: How Quicken Loans and Yahoo! Stacked the Odds in Their Favor

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I have kids. Two cars. A house. I have all of Jay-Z’s 99 problems, plus a really old lawnmower that could croak at any moment. I could use $1,000,000,000. So when Warren Buffet offers me a chance at a billion banana skins, I take it seriously. Unless you live in outer space, you’ve likely heard… Read more >>

The Samsung Selfie Seen Around the World

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If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@TheEllenShow) March 3, 2014 When the Oxford English Dictionary declared “selfie” the Word of the Year, it was official: the culturally obnoxious, completely ubiquitous, strangely addictive practice of posting self-taken portraits on social media is here to stay. There is no… Read more >>

And The Oscar Goes To……

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I love movies and I love infographics. So when I ran across this article on the Fast Company site, I was highly entertained. It was a good reminder of how the greatest ideas can often be ascertained by understanding if you can put them in a single visual and communicate them. And it is a… Read more >>

Trends in E-books and Self Publishing

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One of my favorite authors, Hugh Howey, just published a great report highlighting some important trends in the publishing industry. For those not yet familiar with Howey, his self-published book Wool via Amazon was enormously successful. Starting off relatively unknown, it became an underground hit, then broke out and reached the New York Times Best… Read more >>

So Much More Than The Games

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With the Sochi Olympics well underway, major sponsors/advertisers are getting way more than they what they expected with this year’s games. It’s noted that advertisers are spending more than $900 million during these Winter Olympics. This despite all the issues being decided outside the traditional figure skating, snow-boarding or kurling events. Leading up to opening… Read more >>

Live and On the Web: The Benefits and Perils of Live Tweeting

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Over 5.6 million people posted 25.3 million Tweets during the Super Bowl, making it the world’s biggest Super Bowl party. Did your brand attend? Many did. And the results were mixed. Too often, brands enter the live-Tweet arena like that guy passing out business cards at the party. Nobody likes that guy. Before your brand… Read more >>