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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

SXSW 2015: Innovation Propaganda

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It’s been an amazing week here at SXSW, inspiration on every corner. I’ll leave you with some fun visuals from the presenter of one of my last sessions, Hugh McLeod, Creative Director of GapingVoid. One of Hugh’s talents is brining the entrepreneurial experience to life through art. He sees his mission at helping people understand… Read more >>

SXSW 2015: The Rise of the GIF, the Strategy of BuzzFeed

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Before giving you a recap of two of the sessions I attended today, I wanted everyone to see the real SXSW experience: standing  in line. See anyone you know?   Behind the GIF: The Future of Online Visual Culture This was a panel discussion featuring the heads of giphy.com and imgur.com, two online curators of GIFs; short, silent… Read more >>

SXSW 2015: Drones, Crazy Helmets & Stilts

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SXSW can be overwhelming. With more than 20 different options every single hour, for every session you get into, you’re bummed about the other ones what you’re missing! But I digress, here a few of the sessions I attended today: Gaming the Hospital for High-Quality Patient Care This was a panel about how to get… Read more >>

The Fun Part: The Making of a TV Spot

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Everybody likes making television commercials. In advertising circles, the process of making a TV spot is often referred to as “the fun part.” Once I reveal my occupation to someone I’ve recently met, I’m nearly always asked, “What’s it like to make a TV commercial?” Nobody ever asks me about online banner ads or direct… Read more >>

Crazy Colorways

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  If you’ve been to the gym lately (or anywhere, really) you will have noticed a trend in the past few years towards brighter and brighter colors in athletic shoes and apparel. Neon yellow, bright pink, even pairings of many colors previously thought “un-complimentary.” The movement isn’t necessarily about color, either, it’s about standing out… Read more >>

Studio Visit: Artist Neal Harrington

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Last year, at an art exhibit, I was stopped dead in my tracks by a giant, snarling, powerful bull. But it wasn’t really a bull, it was the Greek god Zeus who had disguised himself as a bull. But it wasn’t really Zeus, it was an 8-foot tall woodcut print created by artist Neal Harrington. I’ve… Read more >>

A/B Testing Removes the Guesswork

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One of the most useful applications of measuring analytics online is the ability to iterate – or change – your site’s design, structure and content in ways that lead directly to your goals. If you want your customers to complete an action (buy a product, fill out a form, request more information) then you ignore… Read more >>

Know When To Quit. (It’s not such a bad thing and you should do it more often)

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A quitter never wins, and a winner never quits. This is impossible to argue with, right? Winners press on, winners keep going long after others have given up, these are the people we admire. Athletes, entrepreneurs, scientists, the only way to achieve something monumental is to plow ahead and make things happen! Just like every… Read more >>

Frank Talk, Spirited Debate, Laughter and Love. Now That’s a Thriving Creative Culture.

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Ed Catmull, President of Pixar and Walt Disney Animation, has written a new book entitled “Creativity, Inc.” I love it for two reasons. It’s like a behind-the-scenes tour of my favorite Pixar movies– Toy Story, Cars, and Monsters University.  And it’s a compelling, how-to guide for building a successful creative company. (Note: Pixar Studios has… Read more >>