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ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

The Fun Part: The Making of a TV Spot

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Everybody likes making television commercials. In advertising circles, the process of making a TV spot is often referred to as “the fun part.” Once I reveal my occupation to someone I’ve recently met, I’m nearly always asked, “What’s it like to make a TV commercial?” Nobody ever asks me about online banner ads or direct… Read more >>

Crazy Colorways

Nike basketball images from designboom.com
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  If you’ve been to the gym lately (or anywhere, really) you will have noticed a trend in the past few years towards brighter and brighter colors in athletic shoes and apparel. Neon yellow, bright pink, even pairings of many colors previously thought “un-complimentary.” The movement isn’t necessarily about color, either, it’s about standing out… Read more >>

Studio Visit: Artist Neal Harrington

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Last year, at an art exhibit, I was stopped dead in my tracks by a giant, snarling, powerful bull. But it wasn’t really a bull, it was the Greek god Zeus who had disguised himself as a bull. But it wasn’t really Zeus, it was an 8-foot tall woodcut print created by artist Neal Harrington. I’ve… Read more >>

A/B Testing Removes the Guesswork

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One of the most useful applications of measuring analytics online is the ability to iterate – or change – your site’s design, structure and content in ways that lead directly to your goals. If you want your customers to complete an action (buy a product, fill out a form, request more information) then you ignore… Read more >>

Know When To Quit. (It’s not such a bad thing and you should do it more often)

Source: http://zrdavis.com/
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A quitter never wins, and a winner never quits. This is impossible to argue with, right? Winners press on, winners keep going long after others have given up, these are the people we admire. Athletes, entrepreneurs, scientists, the only way to achieve something monumental is to plow ahead and make things happen! Just like every… Read more >>

Frank Talk, Spirited Debate, Laughter and Love. Now That’s a Thriving Creative Culture.

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Ed Catmull, President of Pixar and Walt Disney Animation, has written a new book entitled “Creativity, Inc.” I love it for two reasons. It’s like a behind-the-scenes tour of my favorite Pixar movies– Toy Story, Cars, and Monsters University.  And it’s a compelling, how-to guide for building a successful creative company. (Note: Pixar Studios has… Read more >>

Web Design Tools of the Future

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The web design world has been dominated by Photoshop for years. Photoshop is a great tool, but it’s too much for web design. New tools have emerged in the last few years that focus on design for the web. Let’s take a look at a few of these tools. Sketch Sketch is a powerful vector… Read more >>

Building a Spotify Playlist Can Make Your Brand Rock

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Music makes our lives so much richer, doesn’t it? Such a powerful art form, music is inseparable from our social fabric, and has been from the beginning of human existence. We use it to enjoy life. To create a mood or alter one. To woo or to break-up. To persuade or to protest. It’s also… Read more >>

Ads Of The Absurd

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You have to do what you can in the advertising industry to make your idea or commercial standout. Now with content curators like YouTube and Vine, there are millions of videos out there begging for your attention. A new trend in commercials is to see which campaigns can be the most absurd, the most outlandish,… Read more >>

And The Oscar Goes To……

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I love movies and I love infographics. So when I ran across this article on the Fast Company site, I was highly entertained. It was a good reminder of how the greatest ideas can often be ascertained by understanding if you can put them in a single visual and communicate them. And it is a… Read more >>