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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Preaching the Gospel of Bitmoji


Let’s be honest: no one really needs more ways to ineffectively communicate via text message. We already have emojis ranging from beers cheers-ing (my personal favorite) to the UFO (Unidentified Food Object) pictured below. In fact, the ad world has taken emojis by storm recently, from French McDonald’s emojis turned people to this anti-drug campaign… Read more >>

To Test Creative Or Not?


Within the walls of an advertising agency, the line between those who support focus group research of advertising and those who do not is very defined. You are on one side or the other, there is no “maybe.” Those who are “for” creative testing say:  “We are not our target audience. We need to hear… Read more >>

Inspiration from Elsewhere

There is series of lightbulb jokes poking fun at the different roles within an advertising agency:   Q. How many creative directors does it take to change a light bulb? A. Let me go to LA and find out.   Q. How many traffic people does it take to change a light bulb? A. All I… Read more >>

Adjective, noun, does it matter?


Language is an incredibly important element of advertising and communication, and the words we create for our clients are rigorously debated and crafted so that they are as targeted and meaningful as possible. I am not, however, a strict follower of any certain rulebook or style guide. Our words are created specifically for certain target audiences, and… Read more >>

Creating the Hirable Copywriting Portfolio

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Last week my partner in crime and advertising June Pham discussed how to create the perfect graphic design portfolio. The advice remains the same in some aspects, but here’s my take on it: Stand out How is the work you’ve done different from the slew of other applicants? Other copywriters in general? Are you a… Read more >>

SXSW 2015: Innovation Propaganda


It’s been an amazing week here at SXSW, inspiration on every corner. I’ll leave you with some fun visuals from the presenter of one of my last sessions, Hugh McLeod, Creative Director of GapingVoid. One of Hugh’s talents is brining the entrepreneurial experience to life through art. He sees his mission at helping people understand… Read more >>

SXSW 2015: The Rise of the GIF, the Strategy of BuzzFeed


Before giving you a recap of two of the sessions I attended today, I wanted everyone to see the real SXSW experience: standing  in line. See anyone you know?   Behind the GIF: The Future of Online Visual Culture This was a panel discussion featuring the heads of and, two online curators of GIFs; short, silent… Read more >>