Just like Cody ‘s post said about Vine, there’s just no describing it. After browsing some of the randomness posted by other Vine users, I decided to give it a go. I call it “Ode to getting away from your desk from time to time.”
Each month at Stone Ward, we get together to share and discuss some interesting digital marketing efforts that we have seen recently. Here is March’s presentation: SW Creative Digital Comm March 13 from Emily Reeves
This is part of a monthly meeting series with Stone Ward brand management to talk about integrating digital to overall communications planning. In this March meeting we talked about brainstorming technology first, based on a session that I listened to at SXSW 2013.
Since the beginning of time, or at least since I have been involved in the public relations field, there has been an us vs. them mentality – PR and the “creatives,” also known as “the ones who make pretty pictures.” Please note – I have all the respect in the world for the “creative,” otherwise… Read more >>
Everybody loves Wrigley, right? The “friendly confines” are home to the greatest atmosphere in professional baseball. It also regularly hosts music concerts and other sporting events, and in 2014, it will turn 100 years old. Wrigley was one of the first instances of branding a stadium with a corporate name, and using that shared experience… Read more >>
The Super Bowl is always fun for those of us that work in advertising: it is the one time of year that the advertising is just as, if not more, interesting than the programming it is interrupting. And last night was no different. The difference this year was the interactions requested and that occurred online… Read more >>
Riff on this! My creative team’s job is applied creativity, meaning it has a purpose, a desired outcome like: generate enthusiasm, drive traffic, boost sales, increase engagement. To stay in-tune with what makes our audiences do these things and where they spend their time and what they think is funny is vital to making messages that won’t… Read more >>
Everything looks like a nail. To be creative is to think sideways, look at something upside down, find a solution instead of more questions. We sometimes refer to the end result as creativity, but that’s not accurate at all. The result of creativity can merely be made visible with graphite or paint or a digital… Read more >>
Each month at Stone Ward, we get together to share and discuss some interesting digital marketing efforts that we have seen recently. Here is January’s presentation Stone Ward Creative Digital Comm January 13 from Emily Reeves
We launched this blog in July 2012 and have covered a variety of topics by our Stone Ward contributors in that time. If you just recently discovered our Waiting for the Elevator blog (the name originated from the interesting conversations we have while waiting on the very slow elevators in both our Little Rock and… Read more >>
Each month at Stone Ward, we get together to share and discuss some interesting digital marketing efforts that we have seen recently. Here is December’s presentation: Stone Ward Creative Digital Comm December 12 from Emily Reeves
Each month at Stone Ward, we get together to share and discuss some interesting digital marketing efforts that we have seen recently. Here is November’s presentation: Stone Ward Creative Digital Comm November 12 from Emily Reeves
Each month at Stone Ward, we get together to share and discuss some interesting digital marketing efforts that we have seen recently. Here is October’s presentation: SW Creative Digital Comm October 12 from Emily Reeves
Today I wanted to show you how I approach a design project, in this case re-designing some of my favorite book covers to appeal to a different audience.
I am a designer. This means I notice typefaces on restaurant menus. It means I’m usually asked to take the pictures at family gatherings. It means I sometimes shake my head when I see a poorly-designed “garage sale” or “lost dog” flyer posted in my neighborhood. (Make the picture of the dog BIG, people!) These… Read more >>
by Lindsey Ingram I’m so envious of people who love to read; who have physical and digital libraries full of books they’ve read and can brag about recite in conversation with other readers. But, in my 30+ years of life, I’ve come to accept that reading is just not one of my strengths. I’m a… Read more >>