Just as a teacher requires textbooks, extra pencils and comfortable shoes, you’ll find that a community manager requires certain tangible items to do their job efficiently, comfortably and successfully as well. Going on two years in the “social biz,” I’ve found the below list of items crucial to being a good community manager. The Right… Read more >>
For decades the stories of famous Arkansas entrepreneurs have been part of American business history. Sam Walton, founder of Wal-Mart, and reinventor of retail as the world knew it. Don Tyson, founder of Tyson, Inc., the largest provider of protein to the world. Jack and Witt Stephens, founders of what eventually became the largest off… Read more >>
A community manager is a person who manages all of a brand’s social media channels. That means creating and curating content, writing posts, taking pictures, shooting video, responding to customers, monitoring conversations about the brand and its competitors, and measuring success of all these efforts every day. It is a big job. It is not… Read more >>
Since the beginning of time, or at least since I have been involved in the public relations field, there has been an us vs. them mentality – PR and the “creatives,” also known as “the ones who make pretty pictures.” Please note – I have all the respect in the world for the “creative,” otherwise… Read more >>
Job hunting ranks high among life’s most stressful experiences, no matter the decade or unemployment numbers. But as someone who picked up four internships in college and made it to the other side, I can confidently say that a resume without work experience stays at the bottom of the stack. Most “entry-level” openings online require… Read more >>
For business-to-business marketers, there is a constant conversation around whether the executive-level audience is using social media and if they are, whether they are open to business discussions in those channels. Specifically, are CEOs using social media? Are they paying attention to the conversations? Are they contributing to the conversations? The bottom line question is:… Read more >>
Perhaps you’ve seen the news about Yahoo! CEO Marissa Myer requiring employees of the Internet giant to work IN their offices beginning this June and not somewhere else, i.e. no more telecommuting. Since much of what we PR practitioner’s do is work that can actually be done offsite, my immediate response was to search for… Read more >>
This year marks the 29th year in business for Stone Ward. I sat down with Emily to talk a bit about what has changed over the last 29 years and some of our highlights in business. Listen to the discussion below, or subscribe to our podcast in iTunes.
In the business world there are two types of skills; job skills and people skills. Both are very important and help in building our relationships, but there are times that it’s not what you know, it’s your people skills that can help you attain your goals. Part of being successful is about your job skills. … Read more >>
In my former life, my boss pushed the importance of business etiquette. In fact she believed in it so much she had a speaker talk to us during one of our team meetings about its importance and gave us a book of which she strongly recommended we read. While at the time I thought the… Read more >>
Last week we were privileged to have Todd Henry, author of “The Accidental Creative” come and speak to our year-end retreat. This retreat is a time for our agency to stop all the things we are doing for the clients we love, and take a day and half to re-energize ourselves, sort our priorities, reflect… Read more >>
I’m often asked, “Why did you move from being the client to joining Stone Ward?” Most people think the logical career path is going from agency to client. I guess they think this because most think the client side is easier. Meaning shorter hours, less pressure, focused versus “jack of all trades,” etc. For the… Read more >>
Change within an organization is a fact of business life. Organizations can go through two types of change, positive and negative due to many factors such as new technology, economics and business initiatives. If communicated correctly, both positive and negative changes can be handled successfully if as leaders we have the right mindset. It is… Read more >>
Today I talked to Yana-Janell Scott, PR Account Executive at Stone Ward, about her experiences this summer in Africa for her service projects related to her masters degree program at the Clinton School of Public Service. Listen to the podcast to hear about the trip, what she learned and why she recommends it for others…. Listen now >>
Today I talked to Chris Kindrick, Art Director at Stone Ward, about his daily quest for inspiration and staying positive in an intense work environment. Listen to our podcast here, or subscribe on iTunes. Here are samples of some of the sites that we discussed: The random spark for creative inspiration:
by Lindsey Ingram Like many others, I’m already wondering what will fill my days and nights after Friday, August 10th. The Summer Olympics are an inspiration in more ways than one. But, there are two athletes that stand out and not just because they dominate everyone they compete against. Kerri Walsh Jennings and Misty May-Treanor… Read more >>