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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

5 Tips To Help Get A Camp Reality Internship

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We get it all the time. “How can I get an internship at Stone Ward?” Well my friends, here are five tips to upping your chances of getting into Camp Reality. Know the different roles at an ad agency: Our candidates are asked to put in order, the three departments they want to work in…. Read more >>

Four Ways College Is Not The Real World

KB diploma

Though it seems much longer, I was sitting in college classes in April 2011, just two-and-a-half years ago. My first job seemed daunting, especially when I didn’t know what to expect. What I quickly learned is to unlearn much of what I knew about succeeding in college. Here are four things many students must unlearn… Read more >>

Girl Power and Why It Works In Business

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Author John Gerzema has co-authored a book titled The Athena Doctrine:  How Women (And The Men Who Think Like Them) Will Rule The Future.  In the book, Gerzema proports that there are four personality traits most often associated with women that translate to top strategies for business success.  I couldn’t agree more.  See what you… Read more >>

My Favorite Stone Ward Principle

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Stone Ward has 20 principles that make up our operating philosophy.  These are posted in our agency, shared with our clients when opportunity allows, and reviewed on a regular basis with our staff.  Principle number 19 is “Do not confuse effort with result.”  It is my favorite and cuts to the heart of why clients… Read more >>

Top Tips When Interviewing

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Lately I’ve been interviewing for a couple of positions here at the agency. Due to this, I’ve noticed some things that have surprised me about how candidates are now approaching getting “the” job. What I’ve found is that younger people have a different mindset when it comes to the interview process, so I thought I’d… Read more >>

How to Be an Infovore

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We have a new group of Camp Reality interns that started at Stone Ward this week. Fresh faces that are eager to learn and absorb all that is around them in the agency environment. Today, I talked with them about how to be an “infovore” and voraciously absorb news, trends and information related to our… Read more >>

Survival Kit of a Community Manager

Just two of the three monitors I use to manage communities. And me petting a snake, because you never know what you will encounter in advertising.

Just as a teacher requires textbooks, extra pencils and comfortable shoes, you’ll find that a community manager requires certain tangible items to do their job efficiently, comfortably and successfully as well. Going on two years in the “social biz,” I’ve found the below list of items crucial to being a good community manager. The Right… Read more >>

What To Look For When Hiring a Community Manager

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A community manager is a person who manages all of a brand’s social media channels. That means creating and curating content, writing posts, taking pictures, shooting video, responding to customers, monitoring conversations about the brand and its competitors, and measuring success of all these efforts every day. It is a big job. It is not… Read more >>

Public Relations is Creative

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Since the beginning of time, or at least since I have been involved in the public relations field, there has been an us vs. them mentality – PR and the “creatives,” also known as “the ones who make pretty pictures.” Please note – I have all the respect in the world for the “creative,” otherwise… Read more >>