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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Communicating the Positive Message of Franchising

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It’s common to attend annual meetings. It’s uncommon to hear the very reason for being there is facing “significant threats.” Such was the case at this year’s International Franchise Association (IFA) Annual Convention. Thousands gathered in San Antonio to discuss best practices, hear noteworthy speakers and learn more about the “headwinds” to success “due to… Read more >>

The Value of Shared Values

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Did you know that the now 20-34-year old population, also known as Millennials, has become the largest share of the U.S. labor market? Surprisingly, it’s true. So as the Baby Boomer generation retires and Millennials become increasingly important in our companies, what does this mean for employers? According to a 2016 survey conducted by Deloitte,… Read more >>

Franchised Locations: Do They Get Their Own Social Media Profiles?

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If you work in marketing with or for a franchised organization, you have likely had a conversation about the pros and cons of each individual franchisee and/or location having a unique Facebook page, Twitter account, etc. that lives separately from the “corporate” brand account. What is the right answer? It depends, of course. If you… Read more >>

Another Four Letter Word, Part 2

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How many times have you greeted a friend or colleague with ‘How are you?’ or ‘How have you been?’ to only to be responded to with one word – ‘Busy.’ Man, I’ve just been busy…  Busy, busy, busy. Assuming the initial question was genuine, a question asked wanting to know someone’s well-being or what someone… Read more >>

What To Look For When Shopping For A Social Media Agency

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Most companies believe they can create and manage social media internally. And they can. In fact, I believe it is best handled internally: staff is closer to the day-to-day action, lives and breathes the brand and can respond immediately. Working for an agency, it is almost blasphemous for me to recommend that. Reality eventually sets in… Read more >>

Marketing Healthcare Online

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Healthcare is one of those subjects online that fights against itself: providers have to be careful what they say, which often requires vague information while consumers research healthcare more than any other subject online. This presents a great challenge for those marketing healthcare services online, like hospitals, clinics and physicians. The safe approach for healthcare… Read more >>

Are you LinkedIn?

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I’m a huge believer in LinkedIn. Evidently 350 million others agree with me or least passively so by being registered with the site. At Stone Ward, it’s common for potential and current clients to visit our agency and personal pages, and it’s been deemed the third most popular social network tool behind Facebook and Twitter…. Read more >>

Digital Playbook: Drupal

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We’re starting a new series on the blog called Digital Playbook. This series will highlight tools and methods we use for our digital projects. We’ll be covering topics about development, content marketing, social and more. Let’s start the series by highlighting the Drupal Content Management System (CMS). At Stone Ward, we approach digital projects with… Read more >>

Another Four Letter Word

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Last week while scrolling through my Facebook feed the headline of an article caught my attention. It read, “Google and Apple Alum Says Using This One Word Can Damage Your Credibility”. I was intrigued as to what word could have such power, so I took the bait and clicked on the link. What I was… Read more >>