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ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Should Executive Leadership Use Social Media?

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In short, yes. This week one of our partner companies, Boyette Strategic Advisors, held their “ThinkIn” conference in Little Rock, Arkansas.  The room was full of executive leaders that work with other executive leaders in economic development and business decision-makers at companies that are looking to locate a business. Most of those in the room… Read more >>

SXSW 2015: Innovation Propaganda

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It’s been an amazing week here at SXSW, inspiration on every corner. I’ll leave you with some fun visuals from the presenter of one of my last sessions, Hugh McLeod, Creative Director of GapingVoid. One of Hugh’s talents is brining the entrepreneurial experience to life through art. He sees his mission at helping people understand… Read more >>

SXSW 2015: The Rise of the GIF, the Strategy of BuzzFeed

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Before giving you a recap of two of the sessions I attended today, I wanted everyone to see the real SXSW experience: standing  in line. See anyone you know?   Behind the GIF: The Future of Online Visual Culture This was a panel discussion featuring the heads of giphy.com and imgur.com, two online curators of GIFs; short, silent… Read more >>

SXSW 2015: Drones, Crazy Helmets & Stilts

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SXSW can be overwhelming. With more than 20 different options every single hour, for every session you get into, you’re bummed about the other ones what you’re missing! But I digress, here a few of the sessions I attended today: Gaming the Hospital for High-Quality Patient Care This was a panel about how to get… Read more >>

Managing Project Management

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It’s a New Year, and for project managers this means client’s schedules have started fresh. Long hours, gallons of coffee and post-it notes lining your desk leave you thinking, “there has to be a better way!” A few simple changes in your daily routine can have you sitting back and breathing easier…at least long enough… Read more >>

The Value of Intrapreneurship

Working with Max Farrell of Create Reason to bring ideas to pitches at our Creation Jam session.
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Apply the lean startup model, think like a business owner, move fast and break things — these are directives that entrepreneurs are hearing and embracing as they start their new businesses. But they are also principles that are being applied by established businesses as technology rapidly changes and every person in a company has the… Read more >>

Building Good Builds Business

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As a consumer, it’s easy to feel bombarded with advertising messages. Advertisers’ tactics to reach consumers become more and more outrageous each year. I believe advertising is a delicately balanced mixture between art and science that delivers the appropriate messages to the right target. But I also have old school, conservative views that simple good… Read more >>

A/B Testing Removes the Guesswork

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One of the most useful applications of measuring analytics online is the ability to iterate – or change – your site’s design, structure and content in ways that lead directly to your goals. If you want your customers to complete an action (buy a product, fill out a form, request more information) then you ignore… Read more >>

One Step Back; Two Steps Forward

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During the summer months around our place, it’s common to see at least one or two empty chairs each week. From tropical locations to european dream vacations, the Stone Ward family is exploring and enjoying every corner of the earth…and making everyone jealous with their Facebook updates. It was during a recent “staycation” that I… Read more >>