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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Trends in E-books and Self Publishing

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One of my favorite authors, Hugh Howey, just published a great report highlighting some important trends in the publishing industry. For those not yet familiar with Howey, his self-published book Wool via Amazon was enormously successful. Starting off relatively unknown, it became an underground hit, then broke out and reached the New York Times Best… Read more >>

Best Practices for Writing Website Copywriting


Warning: this is about to get extremely boring. Read at your own risk. Website copy is different than standard copy because the screen is farther away from the readers’ eyes than paper which causes the reader to blink half as often and tires the eyes.  Website copy should be presented in smaller chunks so it’s… Read more >>

Cultural Chemistry

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Head-to-head battles on the football field are expected, as is the verbal exchanges that go along with them. The recently publicized events between Miami Dolphins teammates Richie Incognito and Jonathan Martin is a battle less would approve of. Martin is on leave from the team and the league and receiving medical treatment, some have said… Read more >>

Travel Hazards

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I love to travel*. This is a very good thing because in my professional role I spend a significant amount of time on the road visiting current and prospective clients.   So many people dread travel and don’t believe me when I tell them that I truly do enjoy it. I think I have cracked the… Read more >>

I’m a Nomophobic, Are You?


Don’t laugh, you probably are too! Nomophobia is a condition coined by some mental health gurus as the fear of going without a phone. I hadn’t realized I had this condition until today when my iPhone decided it had had enough! Siri was unavailable! As I’m sure most of you know by now, I come… Read more >>

A Good Agency/Client Relationship Has Three Legs

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This summer I was pleased to attend the Advertising Marketing International Network Management Conference in Montreux, Switzerland.  These are smart agency owners from around the globe who come together once a year non-competitively and share knowledge and experiences—the good, the bad and the ugly. Beppe URSO, EVP, Global Director Client Compensation and Strategic Sourcing, Leo… Read more >>