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Alan Turner
Debra Reid
Emily Reeves
John Rogers
Kyle Floyd
Larry Stone
Lucie Pathmann
Millie Ward
Tom Lillig
Tommy Walker

ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

A/B Testing Removes the Guesswork

ABTESTING
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One of the most useful applications of measuring analytics online is the ability to iterate – or change – your site’s design, structure and content in ways that lead directly to your goals. If you want your customers to complete an action (buy a product, fill out a form, request more information) then you ignore… Read more >>

One Step Back; Two Steps Forward

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During the summer months around our place, it’s common to see at least one or two empty chairs each week. From tropical locations to european dream vacations, the Stone Ward family is exploring and enjoying every corner of the earth…and making everyone jealous with their Facebook updates. It was during a recent “staycation” that I… Read more >>

Know When To Quit. (It’s not such a bad thing and you should do it more often)

Source: http://zrdavis.com/
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A quitter never wins, and a winner never quits. This is impossible to argue with, right? Winners press on, winners keep going long after others have given up, these are the people we admire. Athletes, entrepreneurs, scientists, the only way to achieve something monumental is to plow ahead and make things happen! Just like every… Read more >>

Frank Talk, Spirited Debate, Laughter and Love. Now That’s a Thriving Creative Culture.

CreativityInc
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Ed Catmull, President of Pixar and Walt Disney Animation, has written a new book entitled “Creativity, Inc.” I love it for two reasons. It’s like a behind-the-scenes tour of my favorite Pixar movies– Toy Story, Cars, and Monsters University.  And it’s a compelling, how-to guide for building a successful creative company. (Note: Pixar Studios has… Read more >>

Trends in E-books and Self Publishing

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One of my favorite authors, Hugh Howey, just published a great report highlighting some important trends in the publishing industry. For those not yet familiar with Howey, his self-published book Wool via Amazon was enormously successful. Starting off relatively unknown, it became an underground hit, then broke out and reached the New York Times Best… Read more >>

Best Practices for Writing Website Copywriting

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Warning: this is about to get extremely boring. Read at your own risk. Website copy is different than standard copy because the screen is farther away from the readers’ eyes than paper which causes the reader to blink half as often and tires the eyes.  Website copy should be presented in smaller chunks so it’s… Read more >>

Cultural Chemistry

Image source: Shutterstock
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Head-to-head battles on the football field are expected, as is the verbal exchanges that go along with them. The recently publicized events between Miami Dolphins teammates Richie Incognito and Jonathan Martin is a battle less would approve of. Martin is on leave from the team and the league and receiving medical treatment, some have said… Read more >>