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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

What To Look For When Shopping For A Social Media Agency

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Most companies believe they can create and manage social media internally. And they can. In fact, I believe it is best handled internally: staff is closer to the day-to-day action, lives and breathes the brand and can respond immediately. Working for an agency, it is almost blasphemous for me to recommend that. Reality eventually sets in… Read more >>

Marketing Healthcare Online

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Healthcare is one of those subjects online that fights against itself: providers have to be careful what they say, which often requires vague information while consumers research healthcare more than any other subject online. This presents a great challenge for those marketing healthcare services online, like hospitals, clinics and physicians. The safe approach for healthcare… Read more >>

Are you LinkedIn?

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I’m a huge believer in LinkedIn. Evidently 350 million others agree with me or least passively so by being registered with the site. At Stone Ward, it’s common for potential and current clients to visit our agency and personal pages, and it’s been deemed the third most popular social network tool behind Facebook and Twitter…. Read more >>

Digital Playbook: Drupal

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We’re starting a new series on the blog called Digital Playbook. This series will highlight tools and methods we use for our digital projects. We’ll be covering topics about development, content marketing, social and more. Let’s start the series by highlighting the Drupal Content Management System (CMS). At Stone Ward, we approach digital projects with… Read more >>

Another Four Letter Word

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Last week while scrolling through my Facebook feed the headline of an article caught my attention. It read, “Google and Apple Alum Says Using This One Word Can Damage Your Credibility”. I was intrigued as to what word could have such power, so I took the bait and clicked on the link. What I was… Read more >>

Predicating the Future: Excel Forecast

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As a Media Planner/Buyer, Microsoft Excel might be the best thing created not named Spotify. From quickly analyzing media metrics to creating masterful flowcharts, Excel transitions copious amounts of boring and stale numbers into an elaborate story telling device; all of which can help your business flourish. What if I were to tell you that… Read more >>

Should Executive Leadership Use Social Media?

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In short, yes. This week one of our partner companies, Boyette Strategic Advisors, held their “ThinkIn” conference in Little Rock, Arkansas.  The room was full of executive leaders that work with other executive leaders in economic development and business decision-makers at companies that are looking to locate a business. Most of those in the room… Read more >>

SXSW 2015: Innovation Propaganda

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It’s been an amazing week here at SXSW, inspiration on every corner. I’ll leave you with some fun visuals from the presenter of one of my last sessions, Hugh McLeod, Creative Director of GapingVoid. One of Hugh’s talents is brining the entrepreneurial experience to life through art. He sees his mission at helping people understand… Read more >>

SXSW 2015: The Rise of the GIF, the Strategy of BuzzFeed

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Before giving you a recap of two of the sessions I attended today, I wanted everyone to see the real SXSW experience: standing  in line. See anyone you know?   Behind the GIF: The Future of Online Visual Culture This was a panel discussion featuring the heads of giphy.com and imgur.com, two online curators of GIFs; short, silent… Read more >>