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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

The Value of Shared Values

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Did you know that the now 20-34-year old population, also known as Millennials, has become the largest share of the U.S. labor market? Surprisingly, it’s true. So as the Baby Boomer generation retires and Millennials become increasingly important in our companies, what does this mean for employers? According to a 2016 survey conducted by Deloitte,… Read more >>

Collaborate

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At Stone Ward, we’re an office full of unique, creative people, which is why we love to collaborate to get the best idea possible. This Stone Ward principal is quite possibly one of my favorites. I’m a huge fan of teamwork makes the dream work, two heads are better than one, [insert any cheesy phrase… Read more >>

Relationship Building 101

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Over the past few months, several clients have asked (in jest for the most part), “Do you bill me for the times we spend chitchatting or talking about things non-work related?” Personally, as a Brand Manager, I feel that’s a valid question, particularly since I spend a great deal of my time with the clients… Read more >>

SXSW 2015: Innovation Propaganda

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It’s been an amazing week here at SXSW, inspiration on every corner. I’ll leave you with some fun visuals from the presenter of one of my last sessions, Hugh McLeod, Creative Director of GapingVoid. One of Hugh’s talents is brining the entrepreneurial experience to life through art. He sees his mission at helping people understand… Read more >>

A Good Idea Doesn’t Care Who Had It

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Good ideas are the unicorns of advertising. There’s no science to the best idea. They’re usually a mix of creativity (duh), an understanding of the brand, fertile ground for brainstorming and sheer luck. At Stone Ward, we believe that a good idea doesn’t care who had it. When a team comes together, each member’s job is… Read more >>

Find A Better Way

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Henry Wadsworth Longfellow once wrote “The heights by great men reached and kept were not attained by sudden flight, but they, while their companions slept, were toiling upward in the night.” One of Stone Ward’s guiding principles is to “find a better way.” The goal is not perfectionism, but rather improvement. And I think we’d… Read more >>

Good Design Can Change Minds

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Back in August, one of my colleagues commented on Facebook about the numerous donation opportunities he receives in the mail from nonprofit organizations. I’m also familiar with the mailbox stuffed full of mailers, especially around the holidays. But what really stuck with me was his comment that organizations “should include a sharp infograhic showing the… Read more >>

You Are Invited

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Stone Ward turned 30 years old this year! We see this as a reason to celebrate and you are invited. On December 11, 2014 we are throwing our own anniversary party. We are looking for former employees, current and former clients and our community friends to join us for a fun evening of reuniting and… Read more >>

Building Good Builds Business

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As a consumer, it’s easy to feel bombarded with advertising messages. Advertisers’ tactics to reach consumers become more and more outrageous each year. I believe advertising is a delicately balanced mixture between art and science that delivers the appropriate messages to the right target. But I also have old school, conservative views that simple good… Read more >>