In an announcement this morning, May 14, Square, Inc. – the new and growing mobile credit card processing platform – announced that it will no longer allow transactions related to firearms or ammunition. A bold move for a company that likely sees significant business from the fair and festival world. This post is not about… Read more >>
Today Emily and I talked about Evian’s latest follow up to its Guinness World Record-setting video (“Roller Babies,” see below) with “Baby and Me.” The latest Evian spot, “Baby and Me.” The original “Roller Babies” video. The making of “Roller Babies.”
Many of us–at least those that still have cable subscriptions–have become accustomed to recording our favorite television shows then watching them at our convenience and fast forwarding through all those expensive commercials that brands and agencies produce. Though, 41% of Americans never end up watching their recorded content. But the community-building nature of social television… Read more >>
This week I had the pleasure of presenting to the National Baptist Communicators Conference about branding an organization and how to communicate that brand through content distribution. You can view the presentation below: Stone Ward Branding Presentation with Millie Ward from Emily Reeves
Yesterday was April 1st and as usual, that meant April Fool’s jokes abounded. And the Internet loves good jokes. This year we saw more brands getting in the spirit of the day by announcing fake products, fake policy changes, and even fake movies. Were these efforts successful? In short, yes. Why are jokes and fake… Read more >>
Today Emily and I talked about marketing and March Madness, specifically around the tradition of “One Shining Moment” and how it is “sacred.” Watch the video here: The original “One Shining Moment” from 1987 preceded by 1:45 of credits. The most recent installment of “One Shining Moment” from 2012.
So far at SXSW it’s difficult to say which line was longer: the line to see former Vice President Al Gore’s keynote or the line to have your picture taken with Grumpy Cat. I did not stand in Grumpy Cat’s line, but lots of people did, and I think it’s safe to say that Grumpy… Read more >>
In a technology conference as vast and cutting-edge as SXSW, it’s easy to become overwhelmed by the sheer amount of learning and technology and opportunities that surround you. And agencies like ours are working daily to keep up to date with today’s software and tomorrow’s next innovation. Even personally, many of us have divided our… Read more >>
Everybody loves Wrigley, right? The “friendly confines” are home to the greatest atmosphere in professional baseball. It also regularly hosts music concerts and other sporting events, and in 2014, it will turn 100 years old. Wrigley was one of the first instances of branding a stadium with a corporate name, and using that shared experience… Read more >>
Each month at Stone Ward, we get together to share and discuss some interesting digital marketing efforts that we have seen recently. Here is February’s presentation: SW Creative Digital Comm February 13 from Emily Reeves
It is the season for major cultural events: the Super Bowl, the Gold Globes, the Oscars, the Daytona 500. How are brands taking advantage of these opportunities when millions of people are paying attention? It is called “culture jacking.” Today Emily and I talk about who has won and who has failed so far. Watch… Watch now >>
Consumers are getting savvier and pickier about the companies they do business with, for both big purchases and small purchases. They research online, read reviews, understand customer service standards and learn about a companies’ business operations. And one thing they are looking at is the philanthropic efforts of the companies they will be buying from…. Read more >>
If you’ve spoken with us on the phone, then there is a good chance you’ve already had the pleasure of meeting our neighbor, the “L.” The rumble of the elevated train system in Chicago has become woven into the fabric of the city, as inseparable as the Empire State Building is from New York. It… Read more >>
The Super Bowl is always fun for those of us that work in advertising: it is the one time of year that the advertising is just as, if not more, interesting than the programming it is interrupting. And last night was no different. The difference this year was the interactions requested and that occurred online… Read more >>
Imagine a week on a very nice cruise boat in the Caribbean Sea where every day there are at least 25 or so live musical performances from your favorite artists who not only give out masterful performances but mingle with the fans before and afterward like they were your next door neighbor. Imagine these favorite… Read more >>
Each month at Stone Ward, we get together to share and discuss some interesting digital marketing efforts that we have seen recently. Here is January’s presentation Stone Ward Creative Digital Comm January 13 from Emily Reeves