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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

SXSW 2015: The Rise of the GIF, the Strategy of BuzzFeed

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Before giving you a recap of two of the sessions I attended today, I wanted everyone to see the real SXSW experience: standing  in line. See anyone you know?   Behind the GIF: The Future of Online Visual Culture This was a panel discussion featuring the heads of giphy.com and imgur.com, two online curators of GIFs; short, silent… Read more >>

What the Midterm Elections Taught Us About Marketing

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Most people I know think a lot about personal branding: which non-profits represent my interests? What exactly does “business formal” entail? How do I find my authentic voice? What does tweeting this article say about me? But if we’re being honest, our personal brand isn’t going to make headlines. Unless you’re a political candidate. Running… Read more >>

Crazy Colorways

Nike basketball images from designboom.com
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  If you’ve been to the gym lately (or anywhere, really) you will have noticed a trend in the past few years towards brighter and brighter colors in athletic shoes and apparel. Neon yellow, bright pink, even pairings of many colors previously thought “un-complimentary.” The movement isn’t necessarily about color, either, it’s about standing out… Read more >>

When the Clothes Overshadow the Message

Image source: Hollywood Reporter
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The President broke from his traditional gray clothing palate during a news conference yesterday. He talked about matters of national and international importance.  But, the message he shared was somewhat overshadowed by the tan suit he wore during the presser.  The most seasoned political journalists and social media have suddenly become fashion critics over the… Read more >>

Arkansas State Head Coach Auction A Massive Marketing Success (For Beyond Games)

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Nick Bhardwaj is a 25 year-old entrepreneur and CEO of a gaming app company located in Silicon Valley. He’s a San Diego State drop out, and if his Twitter posts are any indication, an all-around nice guy. He’s also the new (if temporary) head coach for A-State Red Wolves football. Bhardwaj sees his new position… Read more >>

So Much More Than The Games

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With the Sochi Olympics well underway, major sponsors/advertisers are getting way more than they what they expected with this year’s games. It’s noted that advertisers are spending more than $900 million during these Winter Olympics. This despite all the issues being decided outside the traditional figure skating, snow-boarding or kurling events. Leading up to opening… Read more >>