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ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

When the Clothes Overshadow the Message

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The President broke from his traditional gray clothing palate during a news conference yesterday. He talked about matters of national and international importance.  But, the message he shared was somewhat overshadowed by the tan suit he wore during the presser.  The most seasoned political journalists and social media have suddenly become fashion critics over the… Read more >>

Arkansas State Head Coach Auction A Massive Marketing Success (For Beyond Games)

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Nick Bhardwaj is a 25 year-old entrepreneur and CEO of a gaming app company located in Silicon Valley. He’s a San Diego State drop out, and if his Twitter posts are any indication, an all-around nice guy. He’s also the new (if temporary) head coach for A-State Red Wolves football. Bhardwaj sees his new position… Read more >>

So Much More Than The Games

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With the Sochi Olympics well underway, major sponsors/advertisers are getting way more than they what they expected with this year’s games. It’s noted that advertisers are spending more than $900 million during these Winter Olympics. This despite all the issues being decided outside the traditional figure skating, snow-boarding or kurling events. Leading up to opening… Read more >>

Live and On the Web: The Benefits and Perils of Live Tweeting

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Over 5.6 million people posted 25.3 million Tweets during the Super Bowl, making it the world’s biggest Super Bowl party. Did your brand attend? Many did. And the results were mixed. Too often, brands enter the live-Tweet arena like that guy passing out business cards at the party. Nobody likes that guy. Before your brand… Read more >>

Super Bowl 2014 Commercial Wrap-Up

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It’s always tough to compile “Best/Worst” lists of Super Bowl ads because they’re all so different. We’re lumping in brands from various categories, with various target audiences and brand values, so to call something the “best” is a tricky exercise. Instead, let’s take a cue from the Oscars and  hand out some awards in various… Read more >>

Meet the Color of the Year for 2014

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Pantone is THE world-reknowned authority on color. And not just because they say so, either. (they do) Industries from advertising to design to fashion to entertainment use the Pantone color-matching system to ensure accuracy. Getting the right color, and the right shade and hue of that color, is vital to the consistency and longevity of… Read more >>