Keep in touch

CURATORS

ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Skilled Trades: A Different Path to Success

Arkansas Be Pro Be Proud
by

“The ability to make things is fundamental to the ability to innovate things over the long term.” – Willy Smith, Harvard Business School and co-author of Producing Prosperity: Why America Needs a Manufacturing Renaissance Manufacturers in the U.S. are the most productive in the world. But a retiring Baby Boomer generation and misconceptions about skilled… Read more >>

The Value of Shared Values

Stone Ward Guiding Principles
by

Did you know that the now 20-34-year old population, also known as Millennials, has become the largest share of the U.S. labor market? Surprisingly, it’s true. So as the Baby Boomer generation retires and Millennials become increasingly important in our companies, what does this mean for employers? According to a 2016 survey conducted by Deloitte,… Read more >>

Be a Storefront, Not a Storage Facility: The Importance of Web Content Maintenance

Image Source
by

Many moons ago, when I walked the stage at my college graduation, I accepted my marketing degree and immediately envisioned myself as Helen Hunt’s character in What Women Want. I mean, I had a marketing degree. That should be qualification enough, right? Well, life…and I suppose reality, had other plans. After an embarrassing number of… Read more >>

Preaching the Gospel of Bitmoji

2meetbitmojibecca
by

Let’s be honest: no one really needs more ways to ineffectively communicate via text message. We already have emojis ranging from beers cheers-ing (my personal favorite) to the UFO (Unidentified Food Object) pictured below. In fact, the ad world has taken emojis by storm recently, from French McDonald’s emojis turned people to this anti-drug campaign… Read more >>

Personal Branding (Selfie or SelfME)

shutterstock_251634025
by

Social Media has presented a grand stage for anyone to advertise their personal brand.  The development of social media and the collection of platforms that exist now make personal branding more popular and important than ever before.  The world is now your audience and it seems there are no boundaries or limits; anyone can post… Read more >>

Adjective, noun, does it matter?

AdjectiveNoun
by

Language is an incredibly important element of advertising and communication, and the words we create for our clients are rigorously debated and crafted so that they are as targeted and meaningful as possible. I am not, however, a strict follower of any certain rulebook or style guide. Our words are created specifically for certain target audiences, and… Read more >>

SXSW 2015: The Rise of the GIF, the Strategy of BuzzFeed

tumblr_llvivowfkb1qfzwago1_500
by

Before giving you a recap of two of the sessions I attended today, I wanted everyone to see the real SXSW experience: standing  in line. See anyone you know?   Behind the GIF: The Future of Online Visual Culture This was a panel discussion featuring the heads of giphy.com and imgur.com, two online curators of GIFs; short, silent… Read more >>