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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Building Good Builds Business

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As a consumer, it’s easy to feel bombarded with advertising messages. Advertisers’ tactics to reach consumers become more and more outrageous each year. I believe advertising is a delicately balanced mixture between art and science that delivers the appropriate messages to the right target. But I also have old school, conservative views that simple good… Read more >>

Building a Spotify Playlist Can Make Your Brand Rock

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Music makes our lives so much richer, doesn’t it? Such a powerful art form, music is inseparable from our social fabric, and has been from the beginning of human existence. We use it to enjoy life. To create a mood or alter one. To woo or to break-up. To persuade or to protest. It’s also… Read more >>

Playing with Warren Buffet’s Money: How Quicken Loans and Yahoo! Stacked the Odds in Their Favor

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I have kids. Two cars. A house. I have all of Jay-Z’s 99 problems, plus a really old lawnmower that could croak at any moment. I could use $1,000,000,000. So when Warren Buffet offers me a chance at a billion banana skins, I take it seriously. Unless you live in outer space, you’ve likely heard… Read more >>

Ads Of The Absurd

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You have to do what you can in the advertising industry to make your idea or commercial standout. Now with content curators like YouTube and Vine, there are millions of videos out there begging for your attention. A new trend in commercials is to see which campaigns can be the most absurd, the most outlandish,… Read more >>

So Much More Than The Games

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With the Sochi Olympics well underway, major sponsors/advertisers are getting way more than they what they expected with this year’s games. It’s noted that advertisers are spending more than $900 million during these Winter Olympics. This despite all the issues being decided outside the traditional figure skating, snow-boarding or kurling events. Leading up to opening… Read more >>

Super Bowl 2014 Commercial Wrap-Up

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It’s always tough to compile “Best/Worst” lists of Super Bowl ads because they’re all so different. We’re lumping in brands from various categories, with various target audiences and brand values, so to call something the “best” is a tricky exercise. Instead, let’s take a cue from the Oscars and  hand out some awards in various… Read more >>

Extend Your Content Marketing to Paid Media

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Everyone is talking about content marketing these days.  I read articles and blogs almost daily on the subject.  It has become a very important part of marketing and advertising campaigns. Why, because consumers love content.  As companies see a consumer preference for original content over traditional advertising, content marketing budgets are increasing.  These budget increases… Read more >>