Today Emily and I talked about Evian’s latest follow up to its Guinness World Record-setting video (“Roller Babies,” see below) with “Baby and Me.” The latest Evian spot, “Baby and Me.” The original “Roller Babies” video. The making of “Roller Babies.”
Many of us–at least those that still have cable subscriptions–have become accustomed to recording our favorite television shows then watching them at our convenience and fast forwarding through all those expensive commercials that brands and agencies produce. Though, 41% of Americans never end up watching their recorded content. But the community-building nature of social television… Read more >>
This is part of a monthly meeting series with Stone Ward brand management to talk about integrating digital to overall communications planning. In this April meeting we talked about recent news from social channels, digital advertising opportunities and general ways we can leverage social better. Stone Ward Brand Management Meeting April Latest Tech News You Should… Read more >>
BuzzFeed says that the future of online advertising is not in banner advertising, but instead in branded and sponsored content that is shareable on social sites. The founder of BuzzFeed, Jonah Peretti spoke at SXSW on Tuesday about the power shift in media. Peretti believes that making content that people want to share is how advertisers… Read more >>
So far at SXSW it’s difficult to say which line was longer: the line to see former Vice President Al Gore’s keynote or the line to have your picture taken with Grumpy Cat. I did not stand in Grumpy Cat’s line, but lots of people did, and I think it’s safe to say that Grumpy… Read more >>
In a technology conference as vast and cutting-edge as SXSW, it’s easy to become overwhelmed by the sheer amount of learning and technology and opportunities that surround you. And agencies like ours are working daily to keep up to date with today’s software and tomorrow’s next innovation. Even personally, many of us have divided our… Read more >>
Each month at Stone Ward, we get together to share and discuss some interesting digital marketing efforts that we have seen recently. Here is February’s presentation: SW Creative Digital Comm February 13 from Emily Reeves
This year marks the 29th year in business for Stone Ward. I sat down with Emily to talk a bit about what has changed over the last 29 years and some of our highlights in business. Listen to the discussion below, or subscribe to our podcast in iTunes.
Over the years, I’ve found media people and creative people at odds about the length of radio and television commercials. Creative obviously want longer spots while media is trying to build frequency and wants shorter, less expensive spots. Well, digital video has brought us together so we can both live happily ever after. We can… Read more >>
The Super Bowl is always fun for those of us that work in advertising: it is the one time of year that the advertising is just as, if not more, interesting than the programming it is interrupting. And last night was no different. The difference this year was the interactions requested and that occurred online… Read more >>
Each month at Stone Ward, we get together to share and discuss some interesting digital marketing efforts that we have seen recently. Here is January’s presentation Stone Ward Creative Digital Comm January 13 from Emily Reeves
I recently participated in a webinar lead by Undertone Network and the IPG Media Lab on Understanding the Drivers of Standout Video Experiences. The research they presented provided some interesting insights for us all to keep in mind as video advertising continues to grow in the online world. There are four key elements of the… Read more >>
Like it or not, the mobile generation is the new consumer. If you are not directing an appropriate level of your marketing efforts toward this segment using the medium where they are spending their viewing time, you are wasting precious ad dollars.
Some time ago, I wrote a post about the demise of the print newspaper, musing as to whether or not the world was going to end or not because of it. Like many, I’m quite content to receive my news online from my local paper’s morning news “eblast.” However, if I were a business that… Read more >>
Today Emily and I talked about the recent launch of the new FIFA 13 soccer video game and the excitement around what I call the “Cult of FIFA.” WFE Interview: Tom Lillig FIFA 13 from Stone Ward on Vimeo. Here are a couple of spots from the campaign that we discuss:
Every Sunday morning I have the opportunity to teach five-year old Sunday School class in my church. I am supposed to be there to enlighten them about Biblical principles, but most every Sunday they enlighten me. Here are a few of the lessons I’ve learned and brought back to help my clients succeed. Keep the… Read more >>