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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Stone Ward Knowledge Base: April 2016

Stone Ward Knowledge Base
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As a full-service advertising agency, Stone Ward understands that helping brands succeed involves continuous learning across every discipline. In fact, one of our founding principles is to “Always be a student.” The Stone Ward Knowledge Base is a collection of the smartest, most useful content we’ve discovered in the last 30 days. We hope this… Read more >>

Skilled Trades: A Different Path to Success

Arkansas Be Pro Be Proud
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“The ability to make things is fundamental to the ability to innovate things over the long term.” – Willy Smith, Harvard Business School and co-author of Producing Prosperity: Why America Needs a Manufacturing Renaissance Manufacturers in the U.S. are the most productive in the world. But a retiring Baby Boomer generation and misconceptions about skilled… Read more >>

R.I.P. Google Sidebar Ads

Google AdWords logo
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We’re about a month past the latest Google change (and subsequent panic for search marketers) – the removal of ads from the right-hand side of SERPs. So, what exactly has changed? Well, if you’re part of the decreasing population using your desktop to search Google, you may have noticed a more streamlined, cleaner experience. Image… Read more >>

Social Success Just One Micro-Moment Away

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If you were to conduct a Google search for “2016 social media predictions,” you would see slight differences of opinion from source to source. However, there’s one trend with which everyone agrees: video will continue to dominate the social space in 2016 and beyond. According to Facebook: In just one year (2014-2015), the number of… Read more >>

Adjective, noun, does it matter?

AdjectiveNoun
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Language is an incredibly important element of advertising and communication, and the words we create for our clients are rigorously debated and crafted so that they are as targeted and meaningful as possible. I am not, however, a strict follower of any certain rulebook or style guide. Our words are created specifically for certain target audiences, and… Read more >>