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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Four Key Shopper Marketing Principles that Directly Effect Brand Marketing Strategies

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Having a mostly shopper marketing focused background, I thought it only fitting for my first blog post at Stone Ward to be about some things I learned in my time in the consumer packaged goods world. Below are four key shopper marketing strategies that directly effect brand marketing strategies: Always keep the shopper in mind, and not… Read more >>

SXSW 2015: Innovation Propaganda

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It’s been an amazing week here at SXSW, inspiration on every corner. I’ll leave you with some fun visuals from the presenter of one of my last sessions, Hugh McLeod, Creative Director of GapingVoid. One of Hugh’s talents is brining the entrepreneurial experience to life through art. He sees his mission at helping people understand… Read more >>

Building Good Builds Business

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As a consumer, it’s easy to feel bombarded with advertising messages. Advertisers’ tactics to reach consumers become more and more outrageous each year. I believe advertising is a delicately balanced mixture between art and science that delivers the appropriate messages to the right target. But I also have old school, conservative views that simple good… Read more >>

Building a Spotify Playlist Can Make Your Brand Rock

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Music makes our lives so much richer, doesn’t it? Such a powerful art form, music is inseparable from our social fabric, and has been from the beginning of human existence. We use it to enjoy life. To create a mood or alter one. To woo or to break-up. To persuade or to protest. It’s also… Read more >>