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ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Adjective, noun, does it matter?

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Language is an incredibly important element of advertising and communication, and the words we create for our clients are rigorously debated and crafted so that they are as targeted and meaningful as possible. I am not, however, a strict follower of any certain rulebook or style guide. Our words are created specifically for certain target audiences, and… Read more >>

Thinking Inside and Outside the Box: Shipping Containers Aren’t Just for Shipping Anymore

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You probably don’t picture shipping containers when you think of the phrase “Reduce Reuse Recycle” but you should! Shipping containers have been used for the transportation of goods for a long time, it’s only recently that they have become a consumer commodity. Used shipping containers are a big component in many real estate developments, this… Read more >>

Four Key Shopper Marketing Principles that Directly Effect Brand Marketing Strategies

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Having a mostly shopper marketing focused background, I thought it only fitting for my first blog post at Stone Ward to be about some things I learned in my time in the consumer packaged goods world. Below are four key shopper marketing strategies that directly effect brand marketing strategies: Always keep the shopper in mind, and not… Read more >>

SXSW 2015: Innovation Propaganda

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It’s been an amazing week here at SXSW, inspiration on every corner. I’ll leave you with some fun visuals from the presenter of one of my last sessions, Hugh McLeod, Creative Director of GapingVoid. One of Hugh’s talents is brining the entrepreneurial experience to life through art. He sees his mission at helping people understand… Read more >>