Having been on the client side for about 15 years, I can honestly say, trust is what makes a good partnership a great relationship. Much like a marriage, your relationship with your agency has to have a foundation of trust. And, what’s important to note, is that it has to be both ways, if the… Read more >>
Lately I’ve been interviewing for a couple of positions here at the agency. Due to this, I’ve noticed some things that have surprised me about how candidates are now approaching getting “the” job. What I’ve found is that younger people have a different mindset when it comes to the interview process, so I thought I’d… Read more >>
Today, electronic communication is constantly evolving, and with an increased number of options on how to communicate, having good business etiquette communication skills is now more important than ever. Even when we are communicating in short “blurbs” and texts in most cases, the basics of consideration and respect still hold true, just as it would… Read more >>
For the past 65 years NASCAR has been a sport for the “good ole boys.” That was until this past Sunday when Danica Patrick stunned the racing world by winning the pole at Daytona International Speedway. What is equally unique about her claiming the top spot is it was only her second visit to Daytona… Read more >>
In the business world there are two types of skills; job skills and people skills. Both are very important and help in building our relationships, but there are times that it’s not what you know, it’s your people skills that can help you attain your goals. Part of being successful is about your job skills. … Read more >>
In my former life, my boss pushed the importance of business etiquette. In fact she believed in it so much she had a speaker talk to us during one of our team meetings about its importance and gave us a book of which she strongly recommended we read. While at the time I thought the… Read more >>
I’m often asked, “Why did you move from being the client to joining Stone Ward?” Most people think the logical career path is going from agency to client. I guess they think this because most think the client side is easier. Meaning shorter hours, less pressure, focused versus “jack of all trades,” etc. For the… Read more >>
Change within an organization is a fact of business life. Organizations can go through two types of change, positive and negative due to many factors such as new technology, economics and business initiatives. If communicated correctly, both positive and negative changes can be handled successfully if as leaders we have the right mindset. It is… Read more >>
We’ve all heard about the jury’s verdict in a landmark intellectual property case ruled in favor of Apple to the tune of over $1 billion dollars. While this is a win for the innovation giant it will most likely be a loss for consumers. While yes, I agree that the innovation Apple introduced and the… Read more >>
Recently our local PRSA had a speaker that talked to the group on reputation management. This got me thinking about how this term, which in the past was typically thought of as a part of public relations, has become much more with the rise of the Internet, review sites and social media. Although the focus… Read more >>
Wanting to establish better relationships and trust with your clients, just think of baseball! When talking to a consultant recently about getting our brand managers to focus on our client relationships, he said, “Oh, that’s easy, I know you’re a sports fan, so think of it like baseball.” Upon further conversation, I learned establishing good… Read more >>