Just like Cody ‘s post said about Vine, there’s just no describing it. After browsing some of the randomness posted by other Vine users, I decided to give it a go. I call it “Ode to getting away from your desk from time to time.”
Well, the Interactive folks are clearing out and the Music folks are streaming in, but here’s one final post from me before I go. I won’t try and give you a definitive summary of this year’s event, it’s way too broad for that, but I will leave you with some of the topics and trends… Read more >>
So far at SXSW it’s difficult to say which line was longer: the line to see former Vice President Al Gore’s keynote or the line to have your picture taken with Grumpy Cat. I did not stand in Grumpy Cat’s line, but lots of people did, and I think it’s safe to say that Grumpy… Read more >>
In a technology conference as vast and cutting-edge as SXSW, it’s easy to become overwhelmed by the sheer amount of learning and technology and opportunities that surround you. And agencies like ours are working daily to keep up to date with today’s software and tomorrow’s next innovation. Even personally, many of us have divided our… Read more >>
Making a good app is not an easy or cheap or particularly fast process. While this is not what clients want to hear, in the long run, it’s the right thing to do to make sure the app you’ve invested in is a useful tool for your customers instead of a brochure of your services…. Read more >>
There is a 3M Lounge here at the convention center where they are showing off all sorts of innovations like their 3M interactive presenter, 3M Touch interactive table, tiny mobile projectors, and the super-popular giant Post-It Notes, which Emily Reeves and I discovered make awesome umbrellas and conversation-starters. Because it wasn’t supposed to rain today,… Read more >>
A few observations before any sessions even begin: There are a lot of people here. There are a lot of industries represented here. There are CEO-types and programmer types and gamer types and mid-level-manager types. There are some who look a little bleary-eyed from the night before or this morning’s early flight. And there are… Read more >>
Everybody loves Wrigley, right? The “friendly confines” are home to the greatest atmosphere in professional baseball. It also regularly hosts music concerts and other sporting events, and in 2014, it will turn 100 years old. Wrigley was one of the first instances of branding a stadium with a corporate name, and using that shared experience… Read more >>
In just a couple of weeks, Emily Reeves and I will be heading to the big South by Southwest Interactive conference in Austin, TX for a five day extravaganza of learning with 30,000+ other people from around the world. It will be my first trip, and Emily’s fourth, so I cornered her to see what… Listen now >>
If you’ve spoken with us on the phone, then there is a good chance you’ve already had the pleasure of meeting our neighbor, the “L.” The rumble of the elevated train system in Chicago has become woven into the fabric of the city, as inseparable as the Empire State Building is from New York. It… Read more >>
Riff on this! My creative team’s job is applied creativity, meaning it has a purpose, a desired outcome like: generate enthusiasm, drive traffic, boost sales, increase engagement. To stay in-tune with what makes our audiences do these things and where they spend their time and what they think is funny is vital to making messages that won’t… Read more >>
Everything looks like a nail. To be creative is to think sideways, look at something upside down, find a solution instead of more questions. We sometimes refer to the end result as creativity, but that’s not accurate at all. The result of creativity can merely be made visible with graphite or paint or a digital… Read more >>
Let’s say I’m in the market for a a new pair of black shoes. Maybe I’m looking for a case for my tablet computer, a carton of milk or a life insurance policy. Even if I narrow my search by price or quality or location, I’m still guaranteed a wealth of choices. The actual product… Read more >>
The digital world is fluid and diverse. If your content is stubborn and cranky, they aren’t going to get along. Responsive thinking is the answer, and we’ve greatly oversimplified it here for your viewing pleasure. Filmed and edited by Dustin Jones, 360 Filmworks Music created by Chris Kindrick using Figure by Propellerhead
I am a designer. This means I notice typefaces on restaurant menus. It means I’m usually asked to take the pictures at family gatherings. It means I sometimes shake my head when I see a poorly-designed “garage sale” or “lost dog” flyer posted in my neighborhood. (Make the picture of the dog BIG, people!) These… Read more >>