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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Crazy Colorways

Nike basketball images from

  If you’ve been to the gym lately (or anywhere, really) you will have noticed a trend in the past few years towards brighter and brighter colors in athletic shoes and apparel. Neon yellow, bright pink, even pairings of many colors previously thought “un-complimentary.” The movement isn’t necessarily about color, either, it’s about standing out… Read more >>

Studio Visit: Artist Neal Harrington


Last year, at an art exhibit, I was stopped dead in my tracks by a giant, snarling, powerful bull. But it wasn’t really a bull, it was the Greek god Zeus who had disguised himself as a bull. But it wasn’t really Zeus, it was an 8-foot tall woodcut print created by artist Neal Harrington. I’ve… Read more >>

A/B Testing Removes the Guesswork


One of the most useful applications of measuring analytics online is the ability to iterate – or change – your site’s design, structure and content in ways that lead directly to your goals. If you want your customers to complete an action (buy a product, fill out a form, request more information) then you ignore… Read more >>

Know When To Quit. (It’s not such a bad thing and you should do it more often)


A quitter never wins, and a winner never quits. This is impossible to argue with, right? Winners press on, winners keep going long after others have given up, these are the people we admire. Athletes, entrepreneurs, scientists, the only way to achieve something monumental is to plow ahead and make things happen! Just like every… Read more >>

Building a Spotify Playlist Can Make Your Brand Rock

Future Islands - Singles

Music makes our lives so much richer, doesn’t it? Such a powerful art form, music is inseparable from our social fabric, and has been from the beginning of human existence. We use it to enjoy life. To create a mood or alter one. To woo or to break-up. To persuade or to protest. It’s also… Read more >>

Super Bowl 2014 Commercial Wrap-Up

Screen Shot 2014-02-05 at 10.08.46 AM

It’s always tough to compile “Best/Worst” lists of Super Bowl ads because they’re all so different. We’re lumping in brands from various categories, with various target audiences and brand values, so to call something the “best” is a tricky exercise. Instead, let’s take a cue from the Oscars and  hand out some awards in various… Read more >>

Meet the Color of the Year for 2014


Pantone is THE world-reknowned authority on color. And not just because they say so, either. (they do) Industries from advertising to design to fashion to entertainment use the Pantone color-matching system to ensure accuracy. Getting the right color, and the right shade and hue of that color, is vital to the consistency and longevity of… Read more >>

Quotes from a Mad Man

David Ogilvy

  “Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your wife, don’t tell them to mine.” “A good advertisement is one which sells the product without drawing attention to itself” “Advertising is only evil when it advertises evil things.” “Never stop testing, and your advertising will… Read more >>

The Manly Men of Advertising


What does the recent trend of tongue-in-cheek bravado in advertising say about masculinity today? Does Ron Burgundy have anything in common with the Marlboro Man? Listen to this interview with Dr. Simon Hawkins, Assistant Professor of Anthropology at the University of Arkansas at Little Rock for the answers. Some of the answers, at least! These… Read more >>