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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Building a Spotify Playlist Can Make Your Brand Rock

Future Islands - Singles

Music makes our lives so much richer, doesn’t it? Such a powerful art form, music is inseparable from our social fabric, and has been from the beginning of human existence. We use it to enjoy life. To create a mood or alter one. To woo or to break-up. To persuade or to protest. It’s also… Read more >>

Super Bowl 2014 Commercial Wrap-Up

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It’s always tough to compile “Best/Worst” lists of Super Bowl ads because they’re all so different. We’re lumping in brands from various categories, with various target audiences and brand values, so to call something the “best” is a tricky exercise. Instead, let’s take a cue from the Oscars and  hand out some awards in various… Read more >>

Meet the Color of the Year for 2014


Pantone is THE world-reknowned authority on color. And not just because they say so, either. (they do) Industries from advertising to design to fashion to entertainment use the Pantone color-matching system to ensure accuracy. Getting the right color, and the right shade and hue of that color, is vital to the consistency and longevity of… Read more >>

Quotes from a Mad Man

David Ogilvy

  “Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your wife, don’t tell them to mine.” “A good advertisement is one which sells the product without drawing attention to itself” “Advertising is only evil when it advertises evil things.” “Never stop testing, and your advertising will… Read more >>

The Manly Men of Advertising


What does the recent trend of tongue-in-cheek bravado in advertising say about masculinity today? Does Ron Burgundy have anything in common with the Marlboro Man? Listen to this interview with Dr. Simon Hawkins, Assistant Professor of Anthropology at the University of Arkansas at Little Rock for the answers. Some of the answers, at least! These… Read more >>

Drunk Tank Pink


An experiment run in 1979 by Prof. Alexander Schauss tested the ability of the mere presence of a color to affect actual physical strength in humans. Half the men in the experiment stared at a deep blue color for one minute. The other half stared at the color pink. After the minute, participants were asked… Read more >>

Experiments From The Brains At Google


While at SXSW 2012, I reported on some digital innovations that Google had been working on with their Chrome Experiments and Art, Copy & Code platforms. Alot of interesting things have been happening on those platforms since then that brands and marketers should be paying attention to. Here are just two of many, many cool… Read more >>

Wisdom from the Chicken Coop


Some of the best pieces of advice I’ve ever received are things I already knew. If you haven’t had your head in the sand, I’m sure you too have heard all of the “best practices” to help you “get ahead” in your career and your life. This is – and isn’t – one of those… Read more >>

My Ideal Bookshelf


I love books. I’m talking actual books made with ink and paper, dust jackets and dog ears. I love e-books and audiobooks as well, but those won’t fill a bookshelf with charm the way physical books will. I’m always asking for recommendations and favorites, so discovering My Ideal Bookshelf was both a joy and a why-didn’t-I-think-of-that moment…. Read more >>

SXSW 2013: Over and Out

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Well, the Interactive folks are clearing out and the Music folks are streaming in, but here’s one final post from me before I go. I won’t try and give you a definitive summary of this year’s event, it’s way too broad for that, but I will leave you with some of the topics and trends… Read more >>