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ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Know When To Quit. (It’s not such a bad thing and you should do it more often)

Source: http://zrdavis.com/
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A quitter never wins, and a winner never quits. This is impossible to argue with, right? Winners press on, winners keep going long after others have given up, these are the people we admire. Athletes, entrepreneurs, scientists, the only way to achieve something monumental is to plow ahead and make things happen! Just like every… Read more >>

Building a Spotify Playlist Can Make Your Brand Rock

Future Islands - Singles
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Music makes our lives so much richer, doesn’t it? Such a powerful art form, music is inseparable from our social fabric, and has been from the beginning of human existence. We use it to enjoy life. To create a mood or alter one. To woo or to break-up. To persuade or to protest. It’s also… Read more >>

Super Bowl 2014 Commercial Wrap-Up

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It’s always tough to compile “Best/Worst” lists of Super Bowl ads because they’re all so different. We’re lumping in brands from various categories, with various target audiences and brand values, so to call something the “best” is a tricky exercise. Instead, let’s take a cue from the Oscars and  hand out some awards in various… Read more >>

Meet the Color of the Year for 2014

RadiantOrchid
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Pantone is THE world-reknowned authority on color. And not just because they say so, either. (they do) Industries from advertising to design to fashion to entertainment use the Pantone color-matching system to ensure accuracy. Getting the right color, and the right shade and hue of that color, is vital to the consistency and longevity of… Read more >>

Quotes from a Mad Man

David Ogilvy
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  “Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your wife, don’t tell them to mine.” “A good advertisement is one which sells the product without drawing attention to itself” “Advertising is only evil when it advertises evil things.” “Never stop testing, and your advertising will… Read more >>

The Manly Men of Advertising

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What does the recent trend of tongue-in-cheek bravado in advertising say about masculinity today? Does Ron Burgundy have anything in common with the Marlboro Man? Listen to this interview with Dr. Simon Hawkins, Assistant Professor of Anthropology at the University of Arkansas at Little Rock for the answers. Some of the answers, at least! These… Read more >>

Drunk Tank Pink

DrunkTankPink
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An experiment run in 1979 by Prof. Alexander Schauss tested the ability of the mere presence of a color to affect actual physical strength in humans. Half the men in the experiment stared at a deep blue color for one minute. The other half stared at the color pink. After the minute, participants were asked… Read more >>

Experiments From The Brains At Google

GoogleExperiments
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While at SXSW 2012, I reported on some digital innovations that Google had been working on with their Chrome Experiments and Art, Copy & Code platforms. Alot of interesting things have been happening on those platforms since then that brands and marketers should be paying attention to. Here are just two of many, many cool… Read more >>

Wisdom from the Chicken Coop

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Some of the best pieces of advice I’ve ever received are things I already knew. If you haven’t had your head in the sand, I’m sure you too have heard all of the “best practices” to help you “get ahead” in your career and your life. This is – and isn’t – one of those… Read more >>