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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Inspiration from Elsewhere

There is series of lightbulb jokes poking fun at the different roles within an advertising agency:   Q. How many creative directors does it take to change a light bulb? A. Let me go to LA and find out.   Q. How many traffic people does it take to change a light bulb? A. All I… Read more >>

Adjective, noun, does it matter?


Language is an incredibly important element of advertising and communication, and the words we create for our clients are rigorously debated and crafted so that they are as targeted and meaningful as possible. I am not, however, a strict follower of any certain rulebook or style guide. Our words are created specifically for certain target audiences, and… Read more >>

SXSW 2015: Innovation Propaganda


It’s been an amazing week here at SXSW, inspiration on every corner. I’ll leave you with some fun visuals from the presenter of one of my last sessions, Hugh McLeod, Creative Director of GapingVoid. One of Hugh’s talents is brining the entrepreneurial experience to life through art. He sees his mission at helping people understand… Read more >>

SXSW 2015: The Rise of the GIF, the Strategy of BuzzFeed


Before giving you a recap of two of the sessions I attended today, I wanted everyone to see the real SXSW experience: standing  in line. See anyone you know?   Behind the GIF: The Future of Online Visual Culture This was a panel discussion featuring the heads of and, two online curators of GIFs; short, silent… Read more >>

SXSW 2015: Drones, Crazy Helmets & Stilts


SXSW can be overwhelming. With more than 20 different options every single hour, for every session you get into, you’re bummed about the other ones what you’re missing! But I digress, here a few of the sessions I attended today: Gaming the Hospital for High-Quality Patient Care This was a panel about how to get… Read more >>

SXSW, Day 1: MLS and Sir Charles


Soccer is the fastest-growing sport in America, and millennials are a large part of that growth. “The In-Stadium Fan Experience in MLS” was a panel discussion featuring 3 MLS owners who are using technology and fan-engagement practices to cultivate and grow this type of audience. Some highlights below: Adrian Hanauer – Seattle Sounders The key market… Read more >>

Crazy Colorways

Nike basketball images from

  If you’ve been to the gym lately (or anywhere, really) you will have noticed a trend in the past few years towards brighter and brighter colors in athletic shoes and apparel. Neon yellow, bright pink, even pairings of many colors previously thought “un-complimentary.” The movement isn’t necessarily about color, either, it’s about standing out… Read more >>

Studio Visit: Artist Neal Harrington


Last year, at an art exhibit, I was stopped dead in my tracks by a giant, snarling, powerful bull. But it wasn’t really a bull, it was the Greek god Zeus who had disguised himself as a bull. But it wasn’t really Zeus, it was an 8-foot tall woodcut print created by artist Neal Harrington. I’ve… Read more >>

A/B Testing Removes the Guesswork


One of the most useful applications of measuring analytics online is the ability to iterate – or change – your site’s design, structure and content in ways that lead directly to your goals. If you want your customers to complete an action (buy a product, fill out a form, request more information) then you ignore… Read more >>

Know When To Quit. (It’s not such a bad thing and you should do it more often)


A quitter never wins, and a winner never quits. This is impossible to argue with, right? Winners press on, winners keep going long after others have given up, these are the people we admire. Athletes, entrepreneurs, scientists, the only way to achieve something monumental is to plow ahead and make things happen! Just like every… Read more >>

Building a Spotify Playlist Can Make Your Brand Rock

Future Islands - Singles

Music makes our lives so much richer, doesn’t it? Such a powerful art form, music is inseparable from our social fabric, and has been from the beginning of human existence. We use it to enjoy life. To create a mood or alter one. To woo or to break-up. To persuade or to protest. It’s also… Read more >>