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ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

You Are Invited

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Stone Ward turned 30 years old this year! We see this as a reason to celebrate and you are invited. On December 11, 2014 we are throwing our own anniversary party. We are looking for former employees, current and former clients and our community friends to join us for a fun evening of reuniting and… Read more >>

The Social Election

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Our political elections are increasingly moving online where candidates are connecting to voters through social media. We saw it in 2008, 2010, 2012 and overwhelmingly in 2014. The proportion of American voters who follow political figures on social media has nearly tripled since 2010 – up to 16 percent of registered voters from only 6… Read more >>

Get the Best Customer Service on Social Media

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There has been a dramatic shift in the way consumers are communicating customer service needs in the last three years. Traditionally, customer service has been conduct via phone and email. Now, consumers are using social media channels to shout their problems from the rooftops and demand quick solutions. These social channels have become very noisy… Read more >>

The Value of Intrapreneurship

Working with Max Farrell of Create Reason to bring ideas to pitches at our Creation Jam session.
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Apply the lean startup model, think like a business owner, move fast and break things — these are directives that entrepreneurs are hearing and embracing as they start their new businesses. But they are also principles that are being applied by established businesses as technology rapidly changes and every person in a company has the… Read more >>

Content Marketing: At-A-Glance

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Content marketing is a major topic of conversation at our agency and with our clients. Brands are investing significant resources to essentially become online publishers and the resource for all things related to their business, products and services. The content marketing conversation about how to do it, who does it, how do people find it… Read more >>

Content Marketing for Broadcasters

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This morning I was pleased to present at the annual Arkansas Broadcasters Association conference. My topic this year was “Content Marketing for Broadcasters.” Content marketing is a trend that we’ve talked about with brands and encouraged brands to act as publishers. But what about publishers that should start acting more like brands? The content that… Read more >>

SXSW 2014 Wrap Up

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South by Southwest is the annual conference when 50,000 people descend into Austin, Texas for the latest technology, film and music trends. The five day technology part of the festival, South by Southwest Interactive, wrapped up on Tuesday evening. This is the place where Twitter had its start in 2007 and Foursquare took off in… Read more >>