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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Franchised Locations: Do They Get Their Own Social Media Profiles?


If you work in marketing with or for a franchised organization, you have likely had a conversation about the pros and cons of each individual franchisee and/or location having a unique Facebook page, Twitter account, etc. that lives separately from the “corporate” brand account. What is the right answer? It depends, of course. If you… Read more >>

What To Look For When Shopping For A Social Media Agency


Most companies believe they can create and manage social media internally. And they can. In fact, I believe it is best handled internally: staff is closer to the day-to-day action, lives and breathes the brand and can respond immediately. Working for an agency, it is almost blasphemous for me to recommend that. Reality eventually sets in… Read more >>

Marketing Healthcare Online


Healthcare is one of those subjects online that fights against itself: providers have to be careful what they say, which often requires vague information while consumers research healthcare more than any other subject online. This presents a great challenge for those marketing healthcare services online, like hospitals, clinics and physicians. The safe approach for healthcare… Read more >>

The Case For SEO


Websites compete for attention and placement in the search engines and those with the knowledge and experience to improve their websites’ rankings will receive the benefits of increased traffic and visibility. Search engine optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on… Read more >>

To Test Creative Or Not?


Within the walls of an advertising agency, the line between those who support focus group research of advertising and those who do not is very defined. You are on one side or the other, there is no “maybe.” Those who are “for” creative testing say:  “We are not our target audience. We need to hear… Read more >>

How I Chose My First DSLR Camera


I have this strange obsession with cameras: I love them and think I need one of everything. But I am not a photographer. I just love taking pictures and have become the “historian” for family and friend events: everyone knows I will take a ton of pictures to document all our experiences. I also have… Read more >>