Every month, I give a presentation to my colleagues with the latest news in digital communications in under 30 minutes. Here is November’s presentation; it includes news about thumb buttons, bitcoin, Ron Burgandy, Conan O’Brien and LinkedIn.
Looking at the digital opportunities for communication can be overwhelming as a small business, an individual or a cause with no money for marketing help. And you know you need to be on digital communications channels as more and more consumers are moving online to get their information. Approaching digital communications just like you would… Read more >>
Infographics continue to increase in popularity for organizations to communicate data. And this is with good reason: humans process information and remember information better when it is displayed visually. At the heart of inforgraphics though, is a good story. Collecting data and visualizing it is just a part of the creation process; every graphic should… Read more >>
Keeping up with the competition’s activity, messages and fan engagement is a necessary evil in the communications industry. It is time consuming and can be discouraging, but it can also be insightful and inspiring. This digital whitepaper provides tips and advice for keeping up with your competition’s digital activity on a regular basis. Digital Whitepaper… Read more >>
Each month at Stone Ward we talk about creative digital campaigns from around the world that inspire us. We are making a twist that monthly sharing to cover the top digital news, trends and campaigns in 30 minutes or less. Take a look through October’s presentation below where we covered Instagram, Twitter, Vine, Google+ and… Read more >>
It is a trick question. The answer is always “to test.” There is only one answer when there is a question about website design, features and increasing conversion rates: test it. Nothing in our digitally-driven communications world is permanent any more. Ads, messaging, images, buttons, words, etc. can be changed literally in minutes. And the… Read more >>
Video content is increasingly becoming important to brands trying to be seen online and engage with customers beyond the point-of-sale. YouTube is the second most used search engine behind Google, which happens to own YouTube. This digital whitepaper will provide guidance for optimizing your YouTube channel and leveraging your video content to drive engagement with… Read more >>
Over the last three months, I was a participant in the ARK Challenge startup accelerator program, along with eight other companies. For 14 weeks, we intensely worked on our startup business ideas with the help of a vast network of mentors to lead us to the final Demo Day to pitch for investments. Ultimately, our… Read more >>
More and more we are hearing about Reddit as a channel for reaching and talking with consumers. But what it is and how do you use it? And how might a marketer use it? This digital whitepaper explains Reddit and provides tips for using it. Download the whitepaper here: Digital Whitepaper August 13 Reddit 101
We have been talking about it for well over a year now: brands must become publishers online to maintain top-of-mind awareness and build engagement with their customers and potential customers. Knowing it needs to be done and doing it are two very different things. What should you publish? Who writes it? How frequently should you… Read more >>
You are a small business owner. You have limited resources. Your life is all about running your business. You have poured your heart, your soul and all your money into making a business that you feel passionate about. And then your new customers — the ones you are working so hard to please — pepper… Read more >>
Today I gave a presentation to the Safe School Conference put on the Criminal Justice Institute. I presented to a roomful of police officers, school counselors and teachers to talk about social media and teens. A copy of the presentation is below. Stone Ward Criminal Justice Institute Safe School Conference Presentation from Emily Reeves
I recently spoke at the Arkansas Broadcasters Association annual convention about how local stations can more effectively use digital channels and social media, specifically. The presentation is below. Stone Ward Presentation to Arkansas Broadcasters Association from Emily Reeves Here is the video that we showed in the presentation, as well.