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ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Content Marketing for Broadcasters

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This morning I was pleased to present at the annual Arkansas Broadcasters Association conference. My topic this year was “Content Marketing for Broadcasters.” Content marketing is a trend that we’ve talked about with brands and encouraged brands to act as publishers. But what about publishers that should start acting more like brands? The content that… Read more >>

SXSW 2014 Wrap Up

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South by Southwest is the annual conference when 50,000 people descend into Austin, Texas for the latest technology, film and music trends. The five day technology part of the festival, South by Southwest Interactive, wrapped up on Tuesday evening. This is the place where Twitter had its start in 2007 and Foursquare took off in… Read more >>

Top 10 Blog Posts of 2013

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Well, 2013 has come to a close. It was a good year for this blog: a variety of contributors, consistent content, and most importantly, good content! Our top 10 most visited blog posts in the 2013 calendar year covered a broad range of topics from internships and creativity, to technologies and public relations. Selfies being… Read more >>

Digital Whitepaper: How To Market Your Business, Yourself or Your Cause In The Digital Age

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Looking at the digital opportunities for communication can be overwhelming as a small business, an individual or a cause with no money for marketing help. And you know you need to be on digital communications channels as more and more consumers are moving online to get their information. Approaching digital communications just like you would… Read more >>

Digital Whitepaper: Keeping Up With Your Competition’s Digital Activity

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Keeping up with the competition’s activity, messages and fan engagement is a necessary evil in the communications industry. It is time consuming and can be discouraging, but it can also be insightful and inspiring. This digital whitepaper provides tips and advice for keeping up with your competition’s digital activity on a regular basis. Digital Whitepaper… Read more >>

To Test Or Not To Test?

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It is a trick question. The answer is always “to test.” There is only one answer when there is a question about website design, features and increasing conversion rates: test it. Nothing in our digitally-driven communications world is permanent any more. Ads, messaging, images, buttons, words, etc. can be changed literally in minutes. And the… Read more >>