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ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Extend Your Content Marketing to Paid Media

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Everyone is talking about content marketing these days.  I read articles and blogs almost daily on the subject.  It has become a very important part of marketing and advertising campaigns. Why, because consumers love content.  As companies see a consumer preference for original content over traditional advertising, content marketing budgets are increasing.  These budget increases… Read more >>

You May Not Need to Advertise?

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Recently during Stone Ward’s summer Camp Realty session, I found myself saying to our Media Intern when helping her with her project, “Your project may not need paid media.” I know, crazy coming from me, huh? But, what I meant and further explained to her was that she and her teammates needed to understand the… Read more >>

Ten Principles of Media Management

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I have been preparing for a new media planner/buyer to join our agency.  As part of my preparation, I’ve been tweaking job descriptions and going through past training materials, to prepare for her orientation.  I ran across ten principles that were shared with me many years ago by a man named Jim Surmanek, an author… Read more >>

Banner Ads Do Work

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I’ve read several articles and blogs the past several months dogging the banner ad and claiming they don’t work or the banner is dead.  Well, I disagree.  Banners can and do work for the right brands and in the right situation.  You can’t just throw anything out there and expect the right person to see… Read more >>

Understanding “Branded Content” As A Media Buy Opportunity

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Branded content is a form of advertising media, many times video, that blurs the lines between advertising and entertainment.  It is essentially a fusion of the two distributed as entertainment content.  Branded content is generally funded entirely by a brand or corporation.  The term branded content really took hold as a new marketing technique in… Read more >>

Longer is Better

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Over the years, I’ve found media people and creative people at odds about the length of radio and television commercials.  Creative obviously want longer spots while media is trying to build frequency and wants shorter, less expensive spots.  Well, digital video has brought us together so we can both live happily ever after. We can… Read more >>

A New Way to Kick-off the Philanthropic Giving Season

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I was reading Tuesday’s, Knowledge@Wharton TODAY and found an inspiring idea that I wanted to share.   And that idea is to create Giving Tuesday™ as the giving season’s opening day. This will be the first Tuesday after Thanksgiving, which on this year was November 27th.  The organization Giving Tuesday™ notes on their website that we have a… Read more >>

What are Validated Impressions for Online Advertising?

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At Stone Ward we are always looking for ways to improve the effectiveness of the media dollars spent on behalf of our clients.  In the world of online advertising we sometimes think we have it nailed.  But, this constantly evolving industry is always coming up with new ways to target, track and count the effectiveness… Read more >>

TV Targeting Moves Online

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As video consumption habits have rapidly begun shifting across multiple devices, a significant need to understand and evaluate the impact of an advertiser’s video campaigns both offline and online exists. Nielsen’s newest product, Online Audience Segments – TV Viewing, identifies this disparate gap in evaluating true media efficiencies. Online Audience Segments – TV Viewing connects… Read more >>

Display Drives Search

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Does online display advertising drive search traffic and results?  I believe it does and I have for some time now.  I’ve seen the combination work many times for Stone Ward clients.  Pre-target, an ad targeting software company,  agrees and has pulled together a simple yet educational infographic on the subject.  This infographic shows that display… Read more >>