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ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Trinket or Trash?

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Last week the Arkansas Travelers, the AA affiliate of MLB’s Anaheim Angels, announced two new team mascots:  Ace and Otey.  Ace is a horse and the latter being a swamp possum.  Yes, a possum – or an opossum for those grammar aficionados. An announcement that has drawn laughter from the national talk show circuits and… Read more >>

Cultural Chemistry

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Head-to-head battles on the football field are expected, as is the verbal exchanges that go along with them. The recently publicized events between Miami Dolphins teammates Richie Incognito and Jonathan Martin is a battle less would approve of. Martin is on leave from the team and the league and receiving medical treatment, some have said… Read more >>

Travel Hazards

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I love to travel*. This is a very good thing because in my professional role I spend a significant amount of time on the road visiting current and prospective clients.   So many people dread travel and don’t believe me when I tell them that I truly do enjoy it. I think I have cracked the… Read more >>

NASCAR’s Cash Grab

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Can you plug holes in the damn with cash?  Or will larger cracks reveal themselves? The struggle of NASCAR to increase viewership, race attendance, improve sponsor retention and grow overall revenue has been going on for the better part of the last five years.  Though some gains have been seen in some year over year… Read more >>

Fantasy Lounges for the Gridiron Fan

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The NFL’s Jacksonville Jaguars struggles – on and off the field – have been well documented.    The team won 50% of its games in 2010, dipped to five wins in 2011 and managed only two wins in the 2012 campaign.  Not unrelated, the team has had equal struggles attracting people to attend games at its… Read more >>

Is Square Building Good?

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In an announcement this morning, May 14, Square, Inc. – the new and growing mobile credit card processing platform – announced that it will no longer allow transactions related to firearms or ammunition.  A bold move for a company that likely sees significant business from the fair and festival world. This post is not about… Read more >>

The Battle for Chicken Supremacy

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Zaxby’s Restaurants announced a program Wednesday, May 08 declaring itself as “The Official Chicken of College Sports” in a deal brokered by IMG College.  The program includes partnerships with 25 collegiate properties across the chains 13 state footprint. The program includes radio, online and in-venue inventory at each of the partnering schools for football and… Read more >>

Grab the Keys and Ammunition

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NASCAR has never been a sport absent of conflict.  Scratching paint on the track and trading punches in the garage are fairly commonplace, but a recent development with a race title sponsorship has thrust the sport into the world of political infighting. Texas Motor Speedway recently announced that the title sponsor for its April race… Read more >>

Marketing Manziel

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Texas A&M’s Johnny Manziel has made quite a name, or names, for himself.  The first freshman to win the Heisman Trophy, defeated the #1 Crimson Tide in Tuscaloosa, Cotton Bowl route of Oklahoma and the creation of a sports community icon known simply as – Johnny Football. Prior to the 2012 football season, the school’s… Read more >>