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ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

The Next Big Mobile App?

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I read a great article in Wired magazine this month about memory.  It always amazes me how a good writer can take a simple topic that after reading the article seems to make so much sense.  Clive Thompson has done this with his article entitled “We Need Technology to Help Us Remember the Future.” It… Read more >>

Can I Have Award with You?

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I am obsessed with all things film and TV. That roughly translates to I have the three-DVD option on Netflix. So catching all the Oscar nominations before the ceremony in February each year becomes a fun little quest for me. Five or six years ago this was a pretty tough task with only one halfway… Listen now >>

Digital Whitepaper: Targeting Millennials

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The elusive Millennial audience are those recent college grads out looking for a job or just joining your company. They have grown up with technology and can be complex to understand and even harder to reach given their cynical attitude about the economy and marketing biases. By understanding Millennial attitudes and what motivates them, marketers… Read more >>

Learning How To “Live Loud”

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Imagine a week on a very nice cruise boat in the Caribbean Sea where every day there are at least 25 or so live musical performances from your favorite artists who not only give out masterful performances but mingle with the fans before and afterward like they were your next door neighbor.  Imagine these favorite… Read more >>

Creativity and Technology are BFF

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Riff on this! My creative team’s job is applied creativity, meaning it has a purpose, a desired outcome like: generate enthusiasm, drive traffic, boost sales, increase engagement. To stay in-tune with what makes our audiences do these things and where they spend their time and what they think is funny is vital to making messages that won’t… Read more >>

Marketing Manziel

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Texas A&M’s Johnny Manziel has made quite a name, or names, for himself.  The first freshman to win the Heisman Trophy, defeated the #1 Crimson Tide in Tuscaloosa, Cotton Bowl route of Oklahoma and the creation of a sports community icon known simply as – Johnny Football. Prior to the 2012 football season, the school’s… Read more >>

The Top 10 Blog Posts of 2012

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We launched this blog in July 2012 and have covered a variety of topics by our Stone Ward contributors in that time. If you just recently discovered our Waiting for the Elevator blog (the name originated from the interesting conversations we have while waiting on the very slow elevators in both our Little Rock and… Read more >>