I read a great article in Wired magazine this month about memory. It always amazes me how a good writer can take a simple topic that after reading the article seems to make so much sense. Clive Thompson has done this with his article entitled “We Need Technology to Help Us Remember the Future.” It… Read more >>
I am obsessed with all things film and TV. That roughly translates to I have the three-DVD option on Netflix. So catching all the Oscar nominations before the ceremony in February each year becomes a fun little quest for me. Five or six years ago this was a pretty tough task with only one halfway… Listen now >>
The elusive Millennial audience are those recent college grads out looking for a job or just joining your company. They have grown up with technology and can be complex to understand and even harder to reach given their cynical attitude about the economy and marketing biases. By understanding Millennial attitudes and what motivates them, marketers… Read more >>
Imagine a week on a very nice cruise boat in the Caribbean Sea where every day there are at least 25 or so live musical performances from your favorite artists who not only give out masterful performances but mingle with the fans before and afterward like they were your next door neighbor. Imagine these favorite… Read more >>
Riff on this! My creative team’s job is applied creativity, meaning it has a purpose, a desired outcome like: generate enthusiasm, drive traffic, boost sales, increase engagement. To stay in-tune with what makes our audiences do these things and where they spend their time and what they think is funny is vital to making messages that won’t… Read more >>
Everything looks like a nail. To be creative is to think sideways, look at something upside down, find a solution instead of more questions. We sometimes refer to the end result as creativity, but that’s not accurate at all. The result of creativity can merely be made visible with graphite or paint or a digital… Read more >>
Each month at Stone Ward, we get together to share and discuss some interesting digital marketing efforts that we have seen recently. Here is January’s presentation Stone Ward Creative Digital Comm January 13 from Emily Reeves
In the business world there are two types of skills; job skills and people skills. Both are very important and help in building our relationships, but there are times that it’s not what you know, it’s your people skills that can help you attain your goals. Part of being successful is about your job skills. … Read more >>
We host a lot of sites. Most are PHP / MySQL sites, most of those are Drupal and WordPress sites. There are a few outliers like a big ColdFusion intranet, and some Ruby and Python stuff. Some are huge sites for a national audience, some are much smaller sites with a more local focus. We’ve… Read more >>
Today Emily and I talked about the impact of Lance Armstrong’s confessed drug use and who the winners and losers of this confession are this week. Watch the video below.
I recently participated in a webinar lead by Undertone Network and the IPG Media Lab on Understanding the Drivers of Standout Video Experiences. The research they presented provided some interesting insights for us all to keep in mind as video advertising continues to grow in the online world. There are four key elements of the… Read more >>
Like it or not, the mobile generation is the new consumer. If you are not directing an appropriate level of your marketing efforts toward this segment using the medium where they are spending their viewing time, you are wasting precious ad dollars.
Texas A&M’s Johnny Manziel has made quite a name, or names, for himself. The first freshman to win the Heisman Trophy, defeated the #1 Crimson Tide in Tuscaloosa, Cotton Bowl route of Oklahoma and the creation of a sports community icon known simply as – Johnny Football. Prior to the 2012 football season, the school’s… Read more >>
This week Mashable published its list of top six iPhone apps. Number 2 on the list is aptly named 1Password. This app could save me from internet insanity and make my constant struggle to remember and manage my passwords a thing of the past. I am already feeling liberated and the app is still downloading on my… Read more >>
We launched this blog in July 2012 and have covered a variety of topics by our Stone Ward contributors in that time. If you just recently discovered our Waiting for the Elevator blog (the name originated from the interesting conversations we have while waiting on the very slow elevators in both our Little Rock and… Read more >>