Using Google’s mapping API and some free open source tools, it’s easy to get GIS data on the web as an interactive map.
Google Maps and GIS Data Layers
08.30
2012
CURATORS
Building Good: A Service Project Experience
08.27
2012
Today I talked to Yana-Janell Scott, PR Account Executive at Stone Ward, about her experiences this summer in Africa for her service projects related to her masters degree program at the Clinton School of Public Service. Listen to the podcast to hear about the trip, what she learned and why she recommends it for others…. Listen now >>
TV Targeting Moves Online
08.24
2012
As video consumption habits have rapidly begun shifting across multiple devices, a significant need to understand and evaluate the impact of an advertiser’s video campaigns both offline and online exists. Nielsen’s newest product, Online Audience Segments – TV Viewing, identifies this disparate gap in evaluating true media efficiencies. Online Audience Segments – TV Viewing connects… Read more >>
Planning Your Digital Presence
08.23
2012
I had the opportunity to present at the Arkansas IABC today and talk about planning a digital presence. You can take a look at the presentation here: Planning Your Digital Presence from Emily Reeves
Reputation Management – More Important Than Ever.
08.23
2012
Recently our local PRSA had a speaker that talked to the group on reputation management. This got me thinking about how this term, which in the past was typically thought of as a part of public relations, has become much more with the rise of the Internet, review sites and social media. Although the focus… Read more >>
Where vs. What
08.22
2012
“If the message is right, who cares what screen people see it on? If the message is wrong, what difference does it make?” – The Ad Contrarian My friend Bob Hoffman, CEO of a nice little $100 million agency in San Francisco, has built an alter ego brand around challenging most everything. He has a… Read more >>
Digital Whitepaper: Why Are Your Fans Not Seeing Your Facebook Posts
08.21
2012
Many brands are relying on the number of fans as the sole indicator of success on Facebook. However, most of those fans never see the brand messages posted to Facebook. The reason for this is a Facebook algorithm called EdgeRank that determines relevancy of your message to each fan resulting in most brand messages never… Read more >>
International Tourism Campaigns
08.20
2012
With the summer travel season coming to an end, I am recalling the recent travel I was able to do and thinking about the campaigns to drive people to those international locations. Today Emily and I talked about slogans and campaigns for countries around the world, which ones are on brand and effective, and which… Watch now >>
Social Media Migration
08.17
2012
What is the next big social media network? Will Facebook continue to grow or will users start abandoning it? How are users going to decide where to go next and when will they make the move? How can we keep up with it all? After a discussion about Google+ this morning in our staff meeting,… Read more >>
Social Media Platforms Continue to Emerge
08.15
2012
Just when you thought that there could be no more new platforms for sharing and communicating with like-minded people, three new ones emerged this week. Whether these new platforms take off and gain Twitter or Pinterest-like traction remains to be seen, but they each seem to be worth at least checking out for potential future… Read more >>
Finding Creative Inspiration
08.14
2012
Today I talked to Chris Kindrick, Art Director at Stone Ward, about his daily quest for inspiration and staying positive in an intense work environment. Listen to our podcast here, or subscribe on iTunes. Here are samples of some of the sites that we discussed: The random spark for creative inspiration:
The Art of Simplicity
08.10
2012
In an art gallery, it’s not uncommon to hear “I could have done that.” You may have even said it yourself, I’ll admit to having had the thought once or twice! Even though the truth in many instances is yes, you very well could have done that, it’s not what we really mean to say…. Read more >>
Team USA. Team Work.
08.09
2012
by Lindsey Ingram Like many others, I’m already wondering what will fill my days and nights after Friday, August 10th. The Summer Olympics are an inspiration in more ways than one. But, there are two athletes that stand out and not just because they dominate everyone they compete against. Kerri Walsh Jennings and Misty May-Treanor… Read more >>
Discovery and Social Search Results
08.08
2012
Discovery. It is what the internet is all about. We enter the world of the internet and find ourselves veering down paths we never knew we wanted to explore and finding things we never knew we needed or wanted until they were discovered. But we are much more likely to click on a link that… Read more >>
My Career in Broadcast Production
08.06
2012
I’ve had the amazing opportunity to work in production since my college years. Over that time, I have worked on films, music videos and commercials. Today, I talked to Emily about some of my experiences and provide advice for those looking to get into the broadcast production industry. Listen to the podcast below for the… Listen now >>
The Olympics Marketing Report
08.03
2012
The Olympics have taken over television, news and water cooler discussions for the last week. What’s going on from a marketing perspective? Today, Emily and I talked about what I see happening with Olympics and marketing. Check it out here: