Google+ is a relatively new social network and many brands are wondering if it is worth the investment in time and energy to maintain a brand presence on this new channel. This Stone Ward Digital Whitepaper explores the topic. Download the whitepaper here: Digital Whitepaper July Google+
Lindsey Ingram is a master project manager and a master cake decorator. Today, I sat down with Lindsey to talk about the ways the two processes are similar and learned some key tips for managing these complicated tasks. (I also learned I shouldn’t use the flash on the phone when recording in the elevator. My… Watch now >>
The power of an idea has inspired me to be part of the marketing and advertising field for more than 30 years. The magic with which an idea>>> becomes a concept>>> that becomes a story>>> to be shared with an audience whose perception or behavior is forever changed by it>>> is powerful currency. What excites… Read more >>
I sat down with our 360 Filmworks crew and Emily for our third Waiting for the Elevator podcast to discuss the merits of 35 mm film versus digital imagery for shooting our commercials. Listen as Dustin Jones, Levi Agee and I talk about the pros, cons and personal preferences around these two methods for shooting.
Wanting to establish better relationships and trust with your clients, just think of baseball! When talking to a consultant recently about getting our brand managers to focus on our client relationships, he said, “Oh, that’s easy, I know you’re a sports fan, so think of it like baseball.” Upon further conversation, I learned establishing good… Read more >>
Today’s guest post is written by Jeremy Harper. Attending a small town public elementary school afforded me the use of a small town elementary school library. Heroically under-funded and managed by a white-haired curator, the school library provided two sets of volumes that made a deep impression on my life. The first was a… Read more >>
In our second podcast episode, Danny Koteras, Associate Creative Director, talks to Emily about how to mentor interns and provides us with his top tips for how we can make the most of their internship experience.
I recently had occasion to view a presentation by Brad Karsh of JB Training Solutions on “Managing Millennials In Today’s Workforce.” I must say, it had a significant impact on the way that I, who have now become one of “those old guys,” understand the newer folks that have come into our agency world. These… Read more >>
Jeremy Harper gives his advice for interns that hope to become copywriters.
In our inaugural podcast, Kyle Floyd, Associate Creative Director, talks to Emily Reeves about the power of music in creative communications. We listen to some samples of music and talk about their implications for the message.
The next picture you take with your digital camera, pay attention to the “click” sound it makes. It was an indication that a picture has been taken, but your camera doesn’t have a traditional shutter, so why did the camera manufacturer make it sound like one? It’s a skeuomorph, of course! It may sound like… Read more >>
I recently had the pleasure of listening to Paul Rand, President and CEO of the Zocalo Group, one of the nation’s largest word-of-mouth and social media marketing agencies talk about the growing importance of making the brands we represent as agencies brands that are “recommendable.” He went on to talk about the power of recommendations,… Read more >>
”Beautiful design is a key part of online business in this era, which has resulted in more images and video all across the Web.” - Source Facts: Facebook purchased Instagram earlier this year for $1 billion. Source. 300 million photos are uploaded per day to Facebook. Source. Pinterest, where images take center stage, users spend an average of… Read more >>
Does online display advertising drive search traffic and results? I believe it does and I have for some time now. I’ve seen the combination work many times for Stone Ward clients. Pre-target, an ad targeting software company, agrees and has pulled together a simple yet educational infographic on the subject. This infographic shows that display… Read more >>