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ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

What the Midterm Elections Taught Us About Marketing

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Most people I know think a lot about personal branding: which non-profits represent my interests? What exactly does “business formal” entail? How do I find my authentic voice? What does tweeting this article say about me? But if we’re being honest, our personal brand isn’t going to make headlines. Unless you’re a political candidate. Running… Read more >>

You Are Invited

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Stone Ward turned 30 years old this year! We see this as a reason to celebrate and you are invited. On December 11, 2014 we are throwing our own anniversary party. We are looking for former employees, current and former clients and our community friends to join us for a fun evening of reuniting and… Read more >>

Crazy Colorways

Nike basketball images from designboom.com
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  If you’ve been to the gym lately (or anywhere, really) you will have noticed a trend in the past few years towards brighter and brighter colors in athletic shoes and apparel. Neon yellow, bright pink, even pairings of many colors previously thought “un-complimentary.” The movement isn’t necessarily about color, either, it’s about standing out… Read more >>

The Social Election

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Our political elections are increasingly moving online where candidates are connecting to voters through social media. We saw it in 2008, 2010, 2012 and overwhelmingly in 2014. The proportion of American voters who follow political figures on social media has nearly tripled since 2010 – up to 16 percent of registered voters from only 6… Read more >>

The Hippest of Dips

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How often do you get chip-faced? If you live in Arkansas, the answer probably sounds a little like this: “a lot….like a whole lot.” Did you know that cheese dip originated in Arkansas? This explains why it is somewhat of an obsession around here. It was invented at Mexico Chiquito in 1935 (thank the Lord)…. Read more >>

Three Ways To Clean Up Your Social Media

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In my short time in the advertising agency life, there’s one thing I’ve learned that stands out among the rest: your reputation is everything. Similarly, the image you present to the public goes a long way. With Camp Reality just around the corner and floods of applications coming through my email, I felt it was… Read more >>

Get the Best Customer Service on Social Media

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There has been a dramatic shift in the way consumers are communicating customer service needs in the last three years. Traditionally, customer service has been conduct via phone and email. Now, consumers are using social media channels to shout their problems from the rooftops and demand quick solutions. These social channels have become very noisy… Read more >>

You Done Good, Kid.

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Don’t worry, my eye twitched just as much when I wrote the title as yours when you read it. Before I’m sacrificed to the grammar gods, let me explain a little further. At Stone Ward, our leadership is all about encouraging hard work. Going the extra mile is a common thing around here, and people… Read more >>

The Value of Intrapreneurship

Working with Max Farrell of Create Reason to bring ideas to pitches at our Creation Jam session.
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Apply the lean startup model, think like a business owner, move fast and break things — these are directives that entrepreneurs are hearing and embracing as they start their new businesses. But they are also principles that are being applied by established businesses as technology rapidly changes and every person in a company has the… Read more >>

Decision-Making From the Inside Out

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Decisions. Decisions. Decisions. How do you think the best executives make decisions? Well, forget what you think you know. Recent studies from the world of neuroimaging are revealing what is really going on inside the brain when people are working, being creative and making decisions. These discoveries can help us learn how to best motivate… Read more >>

Studio Visit: Artist Neal Harrington

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Last year, at an art exhibit, I was stopped dead in my tracks by a giant, snarling, powerful bull. But it wasn’t really a bull, it was the Greek god Zeus who had disguised himself as a bull. But it wasn’t really Zeus, it was an 8-foot tall woodcut print created by artist Neal Harrington. I’ve… Read more >>