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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Predicating the Future: Excel Forecast

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As a Media Planner/Buyer, Microsoft Excel might be the best thing created not named Spotify. From quickly analyzing media metrics to creating masterful flowcharts, Excel transitions copious amounts of boring and stale numbers into an elaborate story telling device; all of which can help your business flourish. What if I were to tell you that… Read more >>

Adjective, noun, does it matter?

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Language is an incredibly important element of advertising and communication, and the words we create for our clients are rigorously debated and crafted so that they are as targeted and meaningful as possible. I am not, however, a strict follower of any certain rulebook or style guide. Our words are created specifically for certain target audiences, and… Read more >>

Should Executive Leadership Use Social Media?

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In short, yes. This week one of our partner companies, Boyette Strategic Advisors, held their “ThinkIn” conference in Little Rock, Arkansas.  The room was full of executive leaders that work with other executive leaders in economic development and business decision-makers at companies that are looking to locate a business. Most of those in the room… Read more >>

Yeah, digital’s cool and all. But TV is still #1.

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With all the talk about programmatic ad buying, native advertising and mobile-first strategies, I was surprised to see a recent study that television is still the most effective advertising medium. OK, so the study was conducted by Turner Broadcasting (along with Horizon Media), but they partnered with MarketShare, a mega-detailed analytics company. They measured critical… Read more >>

The Top 5 Skills for Successful Teams

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Fast-paced work environments make it easy to get lost in your own train of thought, often allowing you to forget you are just one part of a large team of key players. You are not alone because this happens to everyone. Teamwork is crucial for every company, especially in the advertising world. It can make… Read more >>