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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Thinking Inside and Outside the Box: Shipping Containers Aren’t Just for Shipping Anymore

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You probably don’t picture shipping containers when you think of the phrase “Reduce Reuse Recycle” but you should! Shipping containers have been used for the transportation of goods for a long time, it’s only recently that they have become a consumer commodity. Used shipping containers are a big component in many real estate developments, this… Read more >>

Collaborate

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At Stone Ward, we’re an office full of unique, creative people, which is why we love to collaborate to get the best idea possible. This Stone Ward principal is quite possibly one of my favorites. I’m a huge fan of teamwork makes the dream work, two heads are better than one, [insert any cheesy phrase… Read more >>

Answering the Age-Old Question

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What is public relations? I get asked this question a million times – what is it that I do for a living? The lines between marketing and public relations continue to become more and more blurred but my best explanation is that I try and get my clients editorial content that is not paid. To… Read more >>

3 Things Survivor Taught Me About Success

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If you’re into reality television at all, you’re probably well-versed in all things Survivor. After airing its first season back in 2000, Survivor is currently in the midst of its 30th season. You read that right. 30 seasons.  The success of the show is questioned by many, and, personally, I was a skeptic until last… Read more >>

Four Key Shopper Marketing Principles that Directly Effect Brand Marketing Strategies

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Having a mostly shopper marketing focused background, I thought it only fitting for my first blog post at Stone Ward to be about some things I learned in my time in the consumer packaged goods world. Below are four key shopper marketing strategies that directly effect brand marketing strategies: Always keep the shopper in mind, and not… Read more >>

Relationship Building 101

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Over the past few months, several clients have asked (in jest for the most part), “Do you bill me for the times we spend chitchatting or talking about things non-work related?” Personally, as a Brand Manager, I feel that’s a valid question, particularly since I spend a great deal of my time with the clients… Read more >>

Easily Update Your Website with a Content Management System

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More and more, we find the clients for which we design websites want as much control as possible after launch. Enter the “CMS” or content management system. There are a number of systems that can be used, each with their advantages and disadvantages. In most cases, Stone Ward prefers to use the Drupal platform, because:… Read more >>

SXSW 2015: Key Takeaways

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The South by Southwest Interactive Conference and Festival has come to an end. Five days of discussions, predictions, technology launches and workshops have concluded. With the number of sessions and diversity of topics covered, it is impossible to know everything from the conference. However, based on the sessions and conversations I attended, the top takeaways… Read more >>

Building Your Perfect Bracket

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I was thrilled when my boss here at Stone Ward asked me to write a blog post on March Madness and get an early start on our contribution to the $1.7 billion in lost productivity created by the NCAA Basketball Tournament this year. Every March, sports fans are inundated with expert tournament bracket picks, simulations and odds. I wanted… Read more >>