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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Creating the Perfect Graphic Design Portfolio

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Creating a graphic design portfolio is a crucial step in helping yourself get noticed by future employers. Your portfolio is your most prized possession. Sure, your fancy art school degree and glowing recommendations can give you a boost, but if you can’t back it up with great work that showcases your abilities, you won’t get… Read more >>

The Productivity Series, Part IV: Hitting The Wall

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After a hard workout, our bodies understandably need rest and recovery. The same goes for our mental “muscles.” Maintaining productivity when your mind can’t maintain focus just requires a little creativity. As with the 50-minute-on, 10-minute-off recommendation from last week, you might find it easier to push through the wall if you try some of… Read more >>

Thinking Inside and Outside the Box: Shipping Containers Aren’t Just for Shipping Anymore

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You probably don’t picture shipping containers when you think of the phrase “Reduce Reuse Recycle” but you should! Shipping containers have been used for the transportation of goods for a long time, it’s only recently that they have become a consumer commodity. Used shipping containers are a big component in many real estate developments, this… Read more >>

Collaborate

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At Stone Ward, we’re an office full of unique, creative people, which is why we love to collaborate to get the best idea possible. This Stone Ward principal is quite possibly one of my favorites. I’m a huge fan of teamwork makes the dream work, two heads are better than one, [insert any cheesy phrase… Read more >>

Answering the Age-Old Question

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What is public relations? I get asked this question a million times – what is it that I do for a living? The lines between marketing and public relations continue to become more and more blurred but my best explanation is that I try and get my clients editorial content that is not paid. To… Read more >>

3 Things Survivor Taught Me About Success

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If you’re into reality television at all, you’re probably well-versed in all things Survivor. After airing its first season back in 2000, Survivor is currently in the midst of its 30th season. You read that right. 30 seasons.  The success of the show is questioned by many, and, personally, I was a skeptic until last… Read more >>

Four Key Shopper Marketing Principles that Directly Effect Brand Marketing Strategies

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Having a mostly shopper marketing focused background, I thought it only fitting for my first blog post at Stone Ward to be about some things I learned in my time in the consumer packaged goods world. Below are four key shopper marketing strategies that directly effect brand marketing strategies: Always keep the shopper in mind, and not… Read more >>

Relationship Building 101

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Over the past few months, several clients have asked (in jest for the most part), “Do you bill me for the times we spend chitchatting or talking about things non-work related?” Personally, as a Brand Manager, I feel that’s a valid question, particularly since I spend a great deal of my time with the clients… Read more >>