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This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Stone Ward Knowledge Base: April 2016

Stone Ward Knowledge Base
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As a full-service advertising agency, Stone Ward understands that helping brands succeed involves continuous learning across every discipline. In fact, one of our founding principles is to “Always be a student.” The Stone Ward Knowledge Base is a collection of the smartest, most useful content we’ve discovered in the last 30 days. We hope this… Read more >>

Skilled Trades: A Different Path to Success

Arkansas Be Pro Be Proud
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“The ability to make things is fundamental to the ability to innovate things over the long term.” – Willy Smith, Harvard Business School and co-author of Producing Prosperity: Why America Needs a Manufacturing Renaissance Manufacturers in the U.S. are the most productive in the world. But a retiring Baby Boomer generation and misconceptions about skilled… Read more >>

Serving Up a New LeesFamousRecipe.com

Lee's Famous Recipe Chicken | Surf & Turf Combo
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With a 50-year anniversary on the horizon and posting 25 consecutive positive quarters for same store sales, Lee’s Famous Recipe Chicken shows no signs of slowing down. As Lees’ agency of record for six years, Stone Ward has no plans of slowing down, either. From shooting the food photography used in point-of-purchase creative, to planning… Read more >>

R.I.P. Google Sidebar Ads

Google AdWords logo
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We’re about a month past the latest Google change (and subsequent panic for search marketers) – the removal of ads from the right-hand side of SERPs. So, what exactly has changed? Well, if you’re part of the decreasing population using your desktop to search Google, you may have noticed a more streamlined, cleaner experience. Image… Read more >>

Communicating the Positive Message of Franchising

ifa convention 2016
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It’s common to attend annual meetings. It’s uncommon to hear the very reason for being there is facing “significant threats.” Such was the case at this year’s International Franchise Association (IFA) Annual Convention. Thousands gathered in San Antonio to discuss best practices, hear noteworthy speakers and learn more about the “headwinds” to success “due to… Read more >>

The Value of Shared Values

Stone Ward Guiding Principles
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Did you know that the now 20-34-year old population, also known as Millennials, has become the largest share of the U.S. labor market? Surprisingly, it’s true. So as the Baby Boomer generation retires and Millennials become increasingly important in our companies, what does this mean for employers? According to a 2016 survey conducted by Deloitte,… Read more >>

Social Success Just One Micro-Moment Away

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If you were to conduct a Google search for “2016 social media predictions,” you would see slight differences of opinion from source to source. However, there’s one trend with which everyone agrees: video will continue to dominate the social space in 2016 and beyond. According to Facebook: In just one year (2014-2015), the number of… Read more >>

The latest Google web tools & more

Google Webmasters Home Dashboard
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Recently, Google rolled out a new dashboard for Webmaster tools. This new dashboard makes the entire toolbox more accessible for beginners with the same tricks and whistles for those seasoned users. Along with the new layout, they introduced Webmaster Troubleshooter which provides more clarity on those terms and issues you may see in the dashboard…. Read more >>

Be a Storefront, Not a Storage Facility: The Importance of Web Content Maintenance

Image Source
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Many moons ago, when I walked the stage at my college graduation, I accepted my marketing degree and immediately envisioned myself as Helen Hunt’s character in What Women Want. I mean, I had a marketing degree. That should be qualification enough, right? Well, life…and I suppose reality, had other plans. After an embarrassing number of… Read more >>