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ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Arkansas State Head Coach Auction A Massive Marketing Success (For Beyond Games)

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Nick Bhardwaj is a 25 year-old entrepreneur and CEO of a gaming app company located in Silicon Valley. He’s a San Diego State drop out, and if his Twitter posts are any indication, an all-around nice guy. He’s also the new (if temporary) head coach for A-State Red Wolves football. Bhardwaj sees his new position… Read more >>

Are Mobile Ads Worth The Investment?

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Since the emergence of the smartphone, advertising companies have been trying to figure out the best way to utilize smartphone advertising. From opt-in text messaging, to rich media banners, to mobile video advertising, we’ve seen it all – but does any of it actually work? New comScore research suggests that it does. Research shows statistically… Read more >>

HTML 5 Minesweeper in an Hour

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We heard that some development shops have an interview exam where they ask interviewees to create a Minesweeper clone in an hour, or maybe it was two hours, we’re not totally sure. After talking about it a bit with the team, debating whether it was easy or hard, whether it could be done or not,… Read more >>

Trinket or Trash?

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Last week the Arkansas Travelers, the AA affiliate of MLB’s Anaheim Angels, announced two new team mascots:  Ace and Otey.  Ace is a horse and the latter being a swamp possum.  Yes, a possum – or an opossum for those grammar aficionados. An announcement that has drawn laughter from the national talk show circuits and… Read more >>

Building a Spotify Playlist Can Make Your Brand Rock

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Music makes our lives so much richer, doesn’t it? Such a powerful art form, music is inseparable from our social fabric, and has been from the beginning of human existence. We use it to enjoy life. To create a mood or alter one. To woo or to break-up. To persuade or to protest. It’s also… Read more >>

SXSW 2014 Wrap Up

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South by Southwest is the annual conference when 50,000 people descend into Austin, Texas for the latest technology, film and music trends. The five day technology part of the festival, South by Southwest Interactive, wrapped up on Tuesday evening. This is the place where Twitter had its start in 2007 and Foursquare took off in… Read more >>

Playing with Warren Buffet’s Money: How Quicken Loans and Yahoo! Stacked the Odds in Their Favor

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I have kids. Two cars. A house. I have all of Jay-Z’s 99 problems, plus a really old lawnmower that could croak at any moment. I could use $1,000,000,000. So when Warren Buffet offers me a chance at a billion banana skins, I take it seriously. Unless you live in outer space, you’ve likely heard… Read more >>

My First SXSW: Day One

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Well the first day of SXSW was full of bus rides, seminars, and walking, lots of walking. There is so much to take in that it gets hard and even overwhelming to decide what to put on the schedule. I attended panels, talks, booths, and product demos. Social media seems to be a strong focus…. Read more >>