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ABOUT THIS BLOG

This is a blog of ideas. And it's a blog of ideas about ideas. Step inside for a glimpse of what's new and what's next. We'll hold the door open for you.

Jasmine Star, Entrepreneur & Industry Changer

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If there’s one thing I’ve learned at my time here at Stone Ward, it’s to give credit where credit is due. With the recent induction of our very own Millie Ward into the Arkansas Business Hall of Fame, we’re taking time each month to appreciate the entrepreneurs that surround and inspire us – both nationally… Read more >>

A Good Idea Doesn’t Care Who Had It

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Good ideas are the unicorns of advertising. There’s no science to the best idea. They’re usually a mix of creativity (duh), an understanding of the brand, fertile ground for brainstorming and sheer luck. At Stone Ward, we believe that a good idea doesn’t care who had it. When a team comes together, each member’s job is… Read more >>

The Fun Part: The Making of a TV Spot

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Everybody likes making television commercials. In advertising circles, the process of making a TV spot is often referred to as “the fun part.” Once I reveal my occupation to someone I’ve recently met, I’m nearly always asked, “What’s it like to make a TV commercial?” Nobody ever asks me about online banner ads or direct… Read more >>

Managing Project Management

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It’s a New Year, and for project managers this means client’s schedules have started fresh. Long hours, gallons of coffee and post-it notes lining your desk leave you thinking, “there has to be a better way!” A few simple changes in your daily routine can have you sitting back and breathing easier…at least long enough… Read more >>

Find A Better Way

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Henry Wadsworth Longfellow once wrote “The heights by great men reached and kept were not attained by sudden flight, but they, while their companions slept, were toiling upward in the night.” One of Stone Ward’s guiding principles is to “find a better way.” The goal is not perfectionism, but rather improvement. And I think we’d… Read more >>

Four Best PR Campaigns of 2014

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Before we kick off the New Year with new campaigns and ideas, let’s take a moment to appreciate a few of my favorite PR efforts of 2014. 4. Must love dogs: Maybe it’s because I’m a dog lover or maybe it’s because this is brilliant, but the Match.com bark-eting campaign is pure genius. (See what… Read more >>

Resolving To Evolve Resolutions

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The New Year of 2015 is full of possibilities, opportunities and, most likely, some challenges. Planning for what lies ahead can be purposeful and productive…reading articles by experts about resolutions, reviewing magazines and checking Pinterest posts for “organizing” tips, tidying up home and office (And, for those of you who’ve seen the office stacks, you… Read more >>

Understandable Analytics: Delivering the Most Value in Presenting Complex Situations

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To even the most highly-trained and well-educated analytics professional, sometimes the biggest hurdle to overcome is not understanding the problem (opportunity) at hand, and not setting up potential solutions to deliver the upmost in quality; but actually compiling the results together in a manner which delivers maximum value to the intended audience. This hurdle is… Read more >>